Ferrari Challenge

Ferrari Challenge Europe
Ferrari Challenge
DATA REPORT

Ferrari Challenge Europe
ITALY
2011 FERRARI CHALLENGE ITALY - CALENDAR
8 th –10 th April 2011 Monza (ITA)
8 th –10 th June 2011 Le Mans (FRA)
8 th –10 th July 2011 Misano (ITA)
2 th -4 th September 2011 Spielberg (AUT)
23 th –25 th September 2011 Mugello (ITA)
7 th –9 th October 2011 Vallelunga (ITA)
2 nd –6 th November 2011 (World Finals) Mugello (ITA)
2011 FERRARI CHALLENGE EUROPE - CALENDAR
8 th –10 th April 2011 Monza (ITA)
6 th -8 th May 2011 Valencia (ESP)
20 th -22 nd May2011 Portimao (POR)
8 th –10 th June 2011 Le Mans (FRA)
5 th –7 th August 2011 Spa (BEL)
2 nd -4 th September 2011 Speilberg (AUT)
2 nd –6 th November 2011 (World Finals) Mugello (ITA)
EUROPE

Ferrari Challenge Europe
140.000
120.000
100.000
Coverage measured in mm/col
80.000
60.000
40.000
20.000
0
jan feb mar apr may jun jul aug sep oct nov dec
TOTAL:
888.743 mm/col
+ 3,07 %
+
2011 vs 2010
PRESS COVERAGE ITALY + EUROPE
ON FOCUS:
Europe
Italy
Analysis based on Press Review provided by Ferrari’s Press Office
Over 50 publications in Italy and
Europe offered wide coverage to all
Ferrari Challenge events.

Ferrari Challenge Europe
300
250
200
150
100
50
0
NEWS AND ARTICLES ON THE INTERNET
Nr. of articles on examined websites – per MONTH
jan feb mar apr may jun jul aug sep oct nov dec
TOTAL:
Over 760 articles
published on the internet
+ 11,8 %
2011 vs 2010
ON FOCUS:
Over 70 websites published
articles and news concerning
all the events of the Ferrari
Challenge.
Europe
Italy

Ferrari Challenge Europe
144
96
48
TV ANALYSIS – EUROPE (WIGE Data)
Coverage measured in HOURS – per MONTH
APR MAY JUN JUL AUG SEP OCT NOV DEC
TOTAL:
Over 632 hour of
broadcasting
+ 65 %
2011 vs 2010
ON FOCUS
Ferrari Challenge events have
been broadcasted in over 60
Countries world-wide.
Analysis based on WIGE Data

Ferrari Challenge Europe
2.500.000
2.000.000
1.500.000
1.000.000
TV COVERAGE - ITALY + EUROPE (SKY Data)
REACH
VI EWERS RATE
COVERAGE
People who watched the examined transmissions Average audience of the broadcastings Hours.minutes.seconds
2010 2011
3.500
3.000
2.500
2.000
1.500
1.000
500
0
2010 2011
ON FOCUS:
120.00.00
96.00.00
72.00.00
48.00.00
24.00.00
Sensible increase in Average Viewers
Rate(+25,33%) and Total Reach
(+37,88%).
0.00.00
For the first time in history, all Ferrari
Challenge races aired on SKY channels have
been broadcasted in HD technology.
(WIGE will implement HD technology in 2012)
2010 2011

Ferrari Challenge Europe
SOCIAL NETWORK
Over 210.000 unique visitors on Ferrari Corse Clienti Page since January 2011
News videos viewers: 34.064
Corse Clienti video viewers: 62.777
TOTAL VIEWERS: 96.841
Ferrari Challenge Pages and Groups
50+
TOTAL MEMBERS: oltre 7.500
Profile creation: 6 th April 2011
TOTAL FOLLOWERS: 3.052

Ferrari Challenge Europe
ITALY
EUROPE
500.000
400.000
300.000
200.000
100.000
500.000
400.000
300.000
200.000
100.000
0
0
PRESS
2010 2011
TRENDS 2011 vs 2010
120.00.00
60.00.00
200
+ 5,8 % + 7,1 %
100 + 64,8 %
PRESS
2010 2011
0.00.00
720.00.00
480.00.00
240.00.00
0.00.00
TV
2010 2011
TV
2010 2011
200
100
600
500
400
300
0
0
INTERNET
2010 2011
+ 2,6 % + 67,3%
+ 17,7 %
Spaces dedicated to Ferrari Challenge
(measured in mm/col)
INTERNET
2010 2011
Hours.minutes.seconds Nr. of articles
Ferrari Challenge’s presence on all Media registered a positive trend.

Ferrari Challenge Europe
ITALY
EUROPE
PRESS
Coverage
INTERNET
Coverage
TV
Coverage
PRESS
Coverage
WEB
Coverage
TV
Coverage
COMMUNICATION ANALYSIS
2010 2011
460.240
mm/col
344
pages
99 h.
58 min.
482.035
mm/col
557
pages
113 h.
27 min.
2010 2011
402.001
mm/col
180
pages
417 h.
41 min.
406.708
mm/col
203
pages
699 h.
00 min.
PRESS
Value
TV
Value
TOTAL
Value
PRESS
Value
TV
Value
TOTAL
Value
€ 2010 2011
4.210.088 4.475.745
17.533.228 17.789.213
21.743.316 22.264.958
€ 2010 2011
3.715.504 4.209.666
22.058.691 26.249.842
25.774.195 30.459.508

Ferrari Challenge Europe
SPORTBENCHMARK VALUE
The estimated value of the Ferrari Challenge is
57,7 million Euro*
91,44%
*(Accumulated data Italy and Europe)
8,56%
*Estimated value according to the contacts realized by the whole communication activity: Istitutonal
Activities, Live Spectators, Participating people, Website users, PR, press Office, …
*

Ferrari Challenge Europe
Ferrari Challenge
DOSSIER
World Finals

Ferrari Challenge Europe
World Finals
Measured in mm/col
0 50.000 100.000 150.000 200.000
TOTAL:
312.639 mm/col
+ 1 %
+
2011 vs 2010
PRESS COVERAGE (ITALY + EUROPE)
ON FOCUS:
World World Finals Finals Dossier Dossier
Europe
Italy
Analysis based on Press Review provided by Ferrari’s Press Office
Over 50 publications in Italy and
Europe offered wide coverage to all
Ferrari Challenge events.

Ferrari Challenge Europe
150
100
50
0
NEWS AND ARTICLES ON THE INTERNET
Nr. of articles on examined websites
TOTAL:
Over 140 articles
published on the internet
+ 29,17 %
2011 vs 2010
World Finals
2010 2011
ON FOCUS:
Over 70 websites published
articles and news concerning
all the events of the Ferrari
Challenge.
World World Finals Finals Dossier Dossier

Ferrari Challenge Europe
144
96
48
Coverage measured in hours
Over 132 hours
of transmission dedicated
to the World Finals
+ 90,33 %
2011 vs 2010
TV ANALYSIS – EUROPE (WIGE Data)
World Finals
ON FOCUS:
2010 2011
Ferrari Challenge events have
been broadcasted in over 60
Countries world-wide.
World World Finals Finals Dossier Dossier
Analysis based on WIGE Data

Ferrari Challenge Europe
500.000
0
TV ITALY + EUROPE (SKY Data)
REACH
VI EWERS RATE
COVERAGE
People who watched the examined transmissions Average audience of the broadcastings Hours.minutes.seconds
2010 2011
6.000
5.000
4.000
3.000
2.000
1.000
0
2010 2011
ON FOCUS:
24.00.00
19.12.00
14.24.00
9.36.00
4.48.00
0.00.00
Sensible increase in Average Viewers
Rate(+44,47%), Total Reach (+38,79%)
and TV Coverage (+7,18%) .
For the first time in history, all Ferrari
Challenge races aired on SKY channels have
been broadcasted in HD Technology.
(WIGE will implement HD Technology in 2012)
2010 2011
World World Finals Finals Dossier Dossier

Ferrari Challenge Europe
are trademarks by
Sport System Europe srl - Via Campagnoli, 11 – Bologna
and they are registered at international level.
This document was draft as agreed with Ferrari SpA
in October 2011
and it cannot be modified without the prior approval of the Author.
A copy of the original is in Sport System Europe archives at disposal
for those who have the rights to and are authorized by the Customer.