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<strong>Ferrari</strong> <strong>Challenge</strong> Europe<br />
ITALY<br />
EUROPE<br />
500.000<br />
400.000<br />
300.000<br />
200.000<br />
100.000<br />
500.000<br />
400.000<br />
300.000<br />
200.000<br />
100.000<br />
0<br />
0<br />
PRESS<br />
2010 2011<br />
TRENDS 2011 vs 2010<br />
120.00.00<br />
60.00.00<br />
200<br />
+ 5,8 % + 7,1 %<br />
100 + 64,8 %<br />
PRESS<br />
2010 2011<br />
0.00.00<br />
720.00.00<br />
480.00.00<br />
240.00.00<br />
0.00.00<br />
TV<br />
2010 2011<br />
TV<br />
2010 2011<br />
200<br />
100<br />
600<br />
500<br />
400<br />
300<br />
0<br />
0<br />
INTERNET<br />
2010 2011<br />
+ 2,6 % + 67,3%<br />
+ 17,7 %<br />
Spaces dedicated to <strong>Ferrari</strong> <strong>Challenge</strong><br />
(measured in mm/col)<br />
INTERNET<br />
2010 2011<br />
Hours.minutes.seconds Nr. of articles<br />
<strong>Ferrari</strong> <strong>Challenge</strong>’s presence on all Media registered a positive trend.
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