CD2366 Full Product Rate Card v4.indd - Progressive Enterprises
CD2366 Full Product Rate Card v4.indd - Progressive Enterprises
CD2366 Full Product Rate Card v4.indd - Progressive Enterprises
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MEDIA<br />
PROGRESSIVE RADIO<br />
Our in store radio reaches over two million shoppers a<br />
week in our supermarkets nationwide.<br />
Commercials run at least eight times per day and more<br />
frequently within the 24-hour 7-day stores. No other<br />
advertising medium comes within ‘earshot’ when it<br />
comes to getting close to customers.<br />
Research shows that over 80% of final purchase decisions are made when<br />
the shopper is in store. <strong>Progressive</strong> radio can encourage customers to switch<br />
brands, try new products and take up promotional offers. In store radio is well<br />
tested and regular advertisers claim they receive significant increases in sales<br />
activity – without the need for price-cutting or promotions.<br />
<strong>Progressive</strong> radio allows you the opportunity to talk to your customers<br />
while they’re actually making decisions on what products they will put into<br />
their baskets. New digital technology means your message is delivered with<br />
absolute clarity. Paid advertising is limited, so your message is left<br />
uncluttered to achieve maximum effectiveness and cut-through.<br />
For bookings contact: Colin Gestro at Affinityads<br />
(09) 444 9158 or 027 256 8014<br />
colin@affinityads.com<br />
PROGRESSIVE RADIO<br />
<strong>CD2366</strong> <strong>Full</strong> <strong>Product</strong> <strong>Rate</strong> <strong>Card</strong> <strong>v4.indd</strong> 15<br />
8/25/08 1:15:02 PM
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