CD2366 Full Product Rate Card v4.indd - Progressive Enterprises

MEDIA
The Foodtown, Woolworths and Countdown catalogues
are well established communication tools that reach more
than two million homes each week. Our catalogues strongly
communicate key product and price messages and play a
major role for households planning their weekly shop.
On average 88.6% of Progressive main shoppers read their
catalogues each week*; this makes the catalogues a viable
marketing tool for your brand.
*Tomorrowshopper survey results – July 2008
Distribution:
On a weekly basis, Progressive distributes more than 2.3
million mailers to New Zealand households nationwide. The
Countdown mailer is delivered to over 1.1million and the
Foodtown Woolworths mailers are delivered to more than
1.2 million.
Guidelines:
Examples of the advertising options available are included in
this document to show how your product can be promoted.
All supplier advertising must follow this format, with creative
control remaining the responsibility of Progressive. Products
appearing in the catalogues must have 95% ranging in the
relevant supermarket brand and all promotions are required to
be exclusive to Progressive for the week of advertisement.
PROGRESSIVE MEDIA
WEEKLY CATALOGUES
We will actively work with you to develop a mailer presence
which meets your needs. However, we reserve the right to refuse
any proposed advertisement on the basis of space restrictions,
the need to balance product mix and the importance of
ensuring appropriate mailer content. Purchasing a panel does
not guarantee category exclusivity within the mailer. Please
note that we retain full discretion regarding the price at which
products will be promoted and sold.
All advertising rates stated are exclusive of GST.
Timelines:
All booking requests are to be received 5 weeks in advance of
required catalogue feature. Artwork or components for your
panel are to be provided four weeks prior to the catalogue
on sale date. First artwork will be provided for sign-off
approximately 12 working days prior to the catalogue on sale
date. To ensure we meet the tight print deadlines, this must
be returned within 3 working days.
Who to Contact:
To explore the options and approach for your product/s please
contact your Progressive Category Manager or Maree McKay -
Partner Promotions Coordinator on 09 275 2523.
PROGRESSIVE MEDIA WEEKLY CATALOGUES
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