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European Journal <strong>of</strong> Educational Studies 4(2), 2012<br />

2004; and Marczely & Marczely, 2002). Figure 1 presents <strong>the</strong> conceptual framework for this study based on <strong>the</strong><br />

Model <strong>of</strong> Herzberg‘s Two-Factor Theory show<strong>in</strong>g Motivators (Satisfiers) (Achievement, recognition, work itself,<br />

responsibility and advancement); and Hygiene Factors (Dissatisfiers) (Organisation policy, supervision, salary,<br />

work<strong>in</strong>g conditions and <strong>in</strong>terpersonal relationship). Many <strong>the</strong>ories <strong>of</strong> <strong>job</strong> <strong>satisfaction</strong> have been proposed, but one <strong>of</strong><br />

<strong>the</strong> most widely utilised <strong>in</strong> educational sett<strong>in</strong>gs has been that <strong>of</strong> Herzberg and his associates (Abu Saad & Isralowitz,<br />

1992; Derl<strong>in</strong> & Schneider, 1994; D<strong>in</strong>ham & Scott, 1996; 1998; 2000; Scott, Cox & D<strong>in</strong>ham, 1999). The ma<strong>in</strong><br />

concept <strong>of</strong> <strong>the</strong> <strong>the</strong>ory is <strong>the</strong> dist<strong>in</strong>ction between two groups <strong>of</strong> factors called motivation factors and hygiene factors.<br />

Accord<strong>in</strong>g to <strong>the</strong> <strong>the</strong>ory, <strong>the</strong> motivation factors operate only to <strong>in</strong>crease <strong>job</strong> <strong>satisfaction</strong> while <strong>the</strong> hygiene factors<br />

operate to decrease <strong>job</strong> dis<strong>satisfaction</strong>. Herzberg, Mausner, and Snyderman (1959:113-114) stated thus:<br />

Among <strong>the</strong> factors <strong>of</strong> hygiene, when <strong>the</strong> factors deteriorate to a <strong>level</strong> below that which <strong>the</strong> employee<br />

considers acceptable, <strong>the</strong>n <strong>job</strong> dis<strong>satisfaction</strong> ensues. However, <strong>the</strong> reverse does not hold true. When <strong>job</strong><br />

context can be characterized as optimal, we will not get dis<strong>satisfaction</strong> but nei<strong>the</strong>r we will get much <strong>in</strong> <strong>the</strong><br />

way <strong>of</strong> positive attitudes. It should be understood that both k<strong>in</strong>ds <strong>of</strong> factors meet <strong>the</strong> needs <strong>of</strong> <strong>the</strong><br />

employees; but it is primarily <strong>the</strong> ―motivators‖ that serve to br<strong>in</strong>g about <strong>the</strong> k<strong>in</strong>d <strong>of</strong> <strong>job</strong> <strong>satisfaction</strong>, …, <strong>the</strong><br />

k<strong>in</strong>d <strong>of</strong> improvement <strong>in</strong> performance that <strong>in</strong>dustry is seek<strong>in</strong>g from its work force.<br />

Satified<br />

<br />

<br />

<br />

<br />

<br />

Achievement<br />

Recognition<br />

Work itself<br />

Responsibility<br />

Advancement<br />

Not Satisfied<br />

Not Satisfied<br />

____________________________________________________________<br />

<br />

<br />

<br />

<br />

<br />

Organisation policy<br />

supervision<br />

salary<br />

Work<strong>in</strong>g conditions<br />

Interpersonal<br />

relationship<br />

Dissatisfied<br />

Figure 1: Model <strong>of</strong> Herzberg‘s two-factor <strong>the</strong>ory (source: Smit & Cronje, 2002:351).<br />

221

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