The Kendu Leaf Trade: Problems & Prospects in Orissa - Vasundhara
The Kendu Leaf Trade: Problems & Prospects in Orissa - Vasundhara
The Kendu Leaf Trade: Problems & Prospects in Orissa - Vasundhara
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Executive summary<br />
<strong>Orissa</strong> stands for quality so far the production and sale of kendu leaves <strong>in</strong> India is concerned.<br />
Market situation adversely affected kendu leaf sale even 40 years ago or so, so this is not a recent<br />
phenomenon. <strong>The</strong> recent problems are the anti-tobacco campaign and the chang<strong>in</strong>g tobacco<br />
consumption habits, the impact of which is claimed to have affected the production & sale of<br />
bidi, the only commercial end use of kendu leaf. Besides, the bidi <strong>in</strong>dustry has other <strong>in</strong>ternal and<br />
external threats/limitations/problems. Under such conditions, an effective & strategic production<br />
& sale policy can only help the state trad<strong>in</strong>g <strong>in</strong> kendu leaves profitably susta<strong>in</strong> for long <strong>in</strong> the<br />
<strong>in</strong>terest of more than 17 lakh poor people dependent on this trade. Assessments <strong>in</strong>dicate that the<br />
situation is not that bad, and also that the scope is bright if a proper strategy is implemented with<br />
s<strong>in</strong>cerity. However, for long-term sustenance development of alternate market use is essential,<br />
and this can be achieved through dedicated R&D work.<br />
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