Transcoding 101 (Tutorial) - PBS

This Transcoding Thing…
• The process of converting one format to another
– Facilitates moving media across production, post-production,
archival, and delivery ecosystems
– Acts as the “glue” between different manufacturers
– Provides future proofing
• Allows repurposing and monetization of assets
– Every destination viewer has different requirements
– Allows for the automated creation of custom assets
(commercials, promos, logos, etc.)
• Enables advanced workflows
– Sending a file to 10 people who all see it differently depending
on their needs (preview, timecode, language…)
– Database integration
• An engine that can be integrated into various applications
and devices