Brand Guidelines Signage - International Paper

Brand Guidelines Signage
Revised January 2012
Provided by:
Marketing Services

Brand Guidelines External Signage – Preferred
123 Main St.
©2012 International Paper Company. All rights reserved.
Revised: January 2012
Site Signage – Exterior
Signage Page 1
Signage at a facility is an opportunity to make
a positive impression and an important way to
communicate information such as safety, facility,
exit and/or directional information.
There are a wide variety of building types, building
surfaces, building locations and surrounding
environments that greatly influence how to display the
International Paper logo. When preparing new signs
the following guidelines provide specifics regarding
the logo type and placement.
Signs should be in good repair, clean and free of
vegetative overgrowth, such as weeds and vines.
Signs that have been designed to be illuminated
should be fully operational.
The IP logo is to be used horizontally only and never
in a vertical or slanted format. The IP logo must be
set in a horizontal rectangle as opposed to a square.
Facility Entrance Signs
Entrance signs for facilities may be raised letters
or illuminated, made of glass, painted or anodized
metal, polymer, wood, plastic or other permanent
materials, or a combination of materials architecturally
appropriate to the site.
The logo when placed on the site is always
reproduced in black on a white background or in
white on a black or dark background. Tone on tone
is not permitted.
Facility signs include only the International Paper
logo or a combination of the logo and the facility name.
A facility street number and name may be placed
centered under the logo’s area of isolation.

Y
Brand Guidelines External Signage – Optional
Courtland Mill
Facility name
flush left with
the “I” of International
Free-Standing Signs
Courtland Mill
Courtland Mill
Wall-Mounted Signs
Courtland Mill
©2012 International Paper Company. All rights reserved.
Revised: January 2012
Facility name
one tree space beneath
the International Paper logo
Signage Page 2
Facility Entrance Signs –
With Both the International Paper Logo
and Facility Name
free-standing or placed directly on a building
Signage may include both the International Paper logo
and the facility name.* In this instance the specific
guidelines for areas of isolation should be adhered to.
Below are simple steps to follow:
• The facility name aligns flush left with the “I” in the
International Paper logo.
• The facility name must be set in Arial typeface equal
to the size of the Y height of the IP logo.
• The facility name must be placed one tree space
beneath the IP logo (see illustration on the left for
details). If facility name must wrap to a second line,
align second line under first letter of the first line.
• A facility street number and name may be placed
centered under the facility name a distance of at
least the Y height of the IP logo.
• The IP logo when placed on the sign is always
reproduced in black on a white background or in
white on a black or dark background. Tone-on-tone
is not permitted.
*The facility name refers to a description such as a
mill or plant name as shown on the left. It is not a
sub-brand name. The only brand to be indicated on
signage is International Paper.

Y
Y
Y
Brand Guidelines External Signage – Directional
Y
Y
Y
Main Office
Building 8
Parking
Directional arrow
flush left with
the “I” of International
Y
Main Office
Building 8
Parking
Directional arrow
flush left with
the “I” of International
©2012 International Paper Company. All rights reserved.
Revised: January 2012
Directions begin
one tree space beneath
the International Paper logo
Y Y
The directional arrow used equals
the size of the Y height and Y width.
Facility Directional Signs
Signage Page 3
Facility directional signs aid employees, vendors and
guests in finding a destination on site. In most cases,
the directional signs should have the International
Paper logo placed above directional arrows and
destination names.
They should follow the same guidelines as facility
entrance signs. The specific guidelines for areas of
isolation should be adhered to.
Below are simple steps to follow for directional signs:
• The horizontal space between the directional arrow
and destination equals Y.
• The directional arrow and destination must be placed
on one line and placed one tree space beneath the
IP logo. If destination text must wrap to a second line,
align second line under first letter of the first line.
• For additional lines, the vertical space between each
line equals Y.
• The directional arrow should align flush left under
with the “I” in the IP logo.
• The destination name and/or number must be set in
Arial typeface. The font must be at least equal to
the size of the Y height of the IP logo and not larger
than 2 times the size of the Y height of the IP logo.
Do not use more than one size on any one sign.
• The IP logo when placed on the sign is always
reproduced in black on white or light backgrounds
or in white on black or dark backgrounds.
Note: The directional arrow graphic file is available on
the brand management site. To indicate the destination
direction, rotate arrow on its center point.

Brand Guidelines External Signage – Miscellaneous
Shipping and
Receiving
ON THE JOB SAFETY
BEGINS HERE
NO
TRESPASSING
NOTICE
International Paper
reserves the
right to inspect
all vehicles
leaving the
fenced area.
©2012 International Paper Company. All rights reserved.
Revised: January 2012
Miscellaneous Signs
Signage Page 4
Each facility has unique signage needs. These needs
may include law requirements, proper identification
of property, display of pride and accomplishments,
labeling of facility maps or kiosks, etc.
Miscellaneous signs follow the same guidelines as
exterior signs. Exterior signs visible by the public
from outside of the facility’s property should have the
International Paper logo.
External signage posted on the facility’s property but
not visible from outside of the facility’s property may or
may not have the IP logo.
If the logo is used, review the guidelines to gain an
understanding of the area of isolation, logo use, color,
font type, etc.
Off-facility signage such as directional, public
relations, or bill boards must display the IP logo
according to brand guidelines.

Brand Guidelines Interior Signage
©2012 International Paper Company. All rights reserved.
Revised: January 2012
BLOOD
DRIVE
Safety Calendar
Site Signage – Interior
Signage Page 5
Signs identify, inform and direct. Because they are
highly visible, they are among the most important tools
for establishing and reinforcing the International Paper
corporate identity.
Interior signs follow the same guidelines as exterior
signs. Review the guidelines to gain an understanding
of the area of isolation, logo use, color, font type, etc.
All other interior signs specific to a facility should be
produced based on the need. Interior signs may or
may not have the International Paper logo.
If the logo is used, review the guidelines to gain an
understanding of the area of isolation, logo use, color,
font type, etc.
Note: The International Paper letterforms and tree
symbol have been custom-drawn. Both the font and
the graphic are unique. Do not redraw, translate or
recreate them. Use approved reproduction artwork
only which is available through the IPNet intranet
site or by sending a request to:
brand.management@ipaper.com.

Brand Guidelines Recycling Carts
Revised January 2012
Provided by:
Marketing Services

Brand Guidelines Recycling Carts
x
©2012 International Paper Company. All rights reserved.
Revised: January 2012
x
x
x
x
Identity on Recycling Carts
Recycling Carts Page 1
International Paper’s Recycling Business is
dedicated to recovering and reusing recycled
materials collected from a variety of places such
as office buildings, schools, etc. In order to easily
identify the appropriate collection receptacles for this
purpose, the International Paper logo and the “chasing
arrows” recycling symbol should be placed on them.
Pictured to the left are the two main styles of carts
provided by the company, they are: Universal Cart and
Large Metal Container.
Because these receptacles are highly visible, they
are an important tool for establishing and reinforcing
the International Paper corporate identity. As with
signs, the IP Logo is to be used horizontally only and
never in a vertical or slanted format. All other general
logo guidelines apply such as area of isolation, logo
use, color, etc.
Note: The International Paper letterforms and tree
symbol have been custom-drawn. Both the font and
the graphic are unique. Do not redraw, translate or
recreate them. Use approved reproduction artwork
only which is available through the IPNet intranet
site or by sending a request to:
brand.management@ipaper.com.
The International Paper logo and the recycling symbol
can be sent to you as one file by request to:
michael.baldwin@ipaper.com.

Brand Guidelines Recycling Carts
©2012 International Paper Company. All rights reserved.
Revised: January 2012
Logo Color
Recycling Carts Page 2
The IP logo is always reproduced in black on white
or light background or in white on black or dark
background.
This treatment of the logo was developed because
black and white are universally used colors and allow
for ease and consistency of reproduction regardless
of the equipment or imaging method. Since recycling
carts come in a variety of colors, choose the black or
white logo version based on the color rule above.
Reproduction artwork is available through
International Paper’s Marketing Services Department.
In all cases, the company logo and the recycling
symbol should be reproduced in the same color.
Artwork files are available in hi-resolution .pdf or .eps
format. Please see the previous page for ordering and
contact information.
Placement of Logo
When positioning the artwork on the receptacle, use
the following rule of thumb:
• The International Paper logo should be centered
with equal space on each side of the recycling cart
on which it will be printed.
• The recycling symbol should be no larger than half
the width of the International Paper logo.
• The recycling symbol should be placed beneath the
International Paper logo.
• The appropriate area of isolation between the
“chasing arrows” recycling symbol and the
International Paper logo should be observed.

Brand Guidelines Recycling Trucks
Revised January 2012
Provided by:
Marketing Services

Brand Guidelines International Recycling Trucks Paper Logo
Y
X
X X
Facility Name
Facility name
flush left with
the “I” of International
X
X = Cap Height of Tree Symbol
Y = Cap Height of International Paper
©2012 International Paper Company. All rights reserved.
Revised: January 2012
X
Facility name
one tree space beneath
the International Paper logo
Identity on Recycling Trucks
Recycling Signage Trucks Page 1
International Paper’s Recycling Business is dedicated
to removing and utilizing recycled materials collected
from a variety of places such as office buildings,
schools, etc. It is important that our employees,
customers and the general public be able to easily
identify the recycling trucks. To establish a consistent,
recognizable look, the following guidelines should
be used.
Because these trucks are highly visible, they are an
important tool for establishing and reinforcing the
International Paper corporate identity. As with signs,
the IP Logo is to be used horizontally only and never
in a vertical or slanted format. All other general logo
guidelines apply such as area of isolation, logo use,
color, etc.
Logo Color
The IP logo is always reproduced in black on a
white background.
Note: The International Paper letterforms and tree
symbol have been custom-drawn. Both the font and
the graphic are unique. Do not redraw, translate or
recreate them. Use approved reproduction artwork
only which is available through the IPNet intranet
site or by sending a request to:
brand.management@ipaper.com.
The International Paper logo and the recycling symbol
can be sent to you as one file by request to:
michael.baldwin@ipaper.com.

Brand Guidelines International Recycling Trucks Paper Logo
This image represents a standard box truck
that is 24 ft. wide and 8 ft. high.
©2012 International Paper Company. All rights reserved.
Revised: January 2012
Recycling Signage Trucks Page 12
Placement on Truck Side Panels
When positioning the International Paper logo, website
and “recycling” word and symbol use the following rule
of thumb.
• The logo should be placed in the upper left corner
on the side of the truck in black only using the proper
area of isolation as shown on the previous page.
• The International Paper logo should not exceed
the width of eight feet when placed on the side of
the truck.
• The recycling symbol and the word “recycling”
should be centered and not exceed the width of
18 feet.
• The website name should be positioned in the upper
right corner and not exceed six feet.
• The website name should use the same area of
isolation guidelines as the logo.
Placement on Truck Door or
Overhead Panel
• The International Paper logo should be aligned with
the left side of the truck door in black only using the
proper area of isolation.
• If a geographical location (e.g. City/State name) or
facility name is used it should align left with the “I”
in the International Paper logo as shown on the
previous page.
• The facility name must be set in Arial typeface
equal to the size of the Y height of the IP logo.
• For Overhead Panel applications center the
International Paper logo.
Note: for larger trucks with trailers the same
guidelines apply.