Issue 44 Q4 2008 - International Paper

The newsletter for International Paper Merchants
Issue 44 Q4 2008
How big is your carbon footprint?
LEARN MORE ON PAGE 3.
19 x 13 Hammermill ® Digital Gloss is
generating excitement.
CHECK OUT PAGE 5.
Thank you for making Carolina ® Coated
Cover the brand you trust.
SEE PAGE 6.

A LE T T ER FROM GREG GIBSON
Greg Gibson
Vice President,
Commercial Printing
& Imaging Papers
Going Smoothly
New SAP Go Live at Riverdale, Ticonderoga and Sumter
A few weeks ago, International Paper implemented
the second wave of our new SAP supply chain operating
model in three of our facilities. The Sumter, S.C., facility
along with our Riverdale, Ala., and Ticonderoga, N.Y., mills
now bring to five the number of Printing & Communication
Papers operations that have launched our new supply
chain operating model.
As we prepared for the implementation of SAP, you
expressed concern with how transitions to SAP have gone
at other companies. We were mindful of your feedback as
we prepared for integration and are happy to report that
this wave has gone very well. We appreciate your helpful
suggestions and encourage you to continue to provide us
with your insight.
We made the important decision to transfer to SAP
so that we can become a better supplier for you. The new
model gives us capability and visibility that we did not
previously have. We look forward to demonstrating our
enhanced capabilities to you as time progresses.
International Paper greatly appreciates your business,
and our teams have worked diligently to ensure the transition
was as seamless as possible. In the coming weeks and
months, the Sumter, Ticonderoga and Riverdale teams will
continue working to gain expertise with the new processes
brought forth through the new SAP model. If you have
specific questions or concerns, please do not hesitate to
contact your customer service or sales representative.
This year has certainly given us unexpected turns. In
economic times such as these, it’s even more important
that we work together wisely because we truly can make
a tremendous difference to each other’s business.
Finally, I would like to wish you and your families
the happiest of holiday seasons. I’m optimistic about the
opportunities we share for 2009 and excited about finding
new ways that we can help our customers win in the
marketplace.
We look forward to increasing the value we will deliver
to you next year and in the future.
Sincerely,
Greg Gibson
0 2 I s s u e 4 4 • Q 4 2 0 0 8 • L i n k n e w s l e t t e r f o r I P m e r c h a n t s
Inside this issue
03 Commercial Printing &
Imaging Papers
International Paper is pleased
to announce the release of
OrderIP.com SM
Announcing the new Springhill ®
papers swatch book
The new International Paper
Stock Source book is now
available
Down to Earth: A practical look
at environmental issues and
trends. How big is your carbon
footprint?
05 Hammermill ® Papers
Hammermill ® Digital Gloss
offers popular 19 x 13 size
06 Carolina ® Coated Cover
Carolina ® Coated Cover is all
about you
07 Environment
SFI Inc. revamps Web site
to provide new tools for
businesses and consumers
seeking certified forest
products
08 Sustainability
International Paper launches
new Sustainability content
©2008 International Paper Company.
All rights reserved. Printed on
Carolina, 12 pt., C2S with an overall
Soft Touch Aqueous coating applied.
Accent, Carolina, Envirocote,
Hammermill and Springhill are
registered trademarks of International
Paper Company. OrderIP is a
servicemark of International Paper
Company. Other company, product
or service names mentioned herein
are trademarks or service marks or
registered trademarks or service
marks of their respective owners.
If you have Link questions or
comments, please contact us at 1-
800-207-4003; fax 1-800-724-6528; or
email IPpaper@ipaper.com.
To view past issues of Link, go to
IPpaper.com/Link.

COMMERCI A L PRIN T ING & IM AGING PA PERS
International Paper is pleased to announce
the release of OrderIP.com SM
This new web-based order management system replaces International Paper’s current order management feature
on IPPaper.com. With its new look and more flexible features, OrderIP.com SM will provide the business solutions you
need to manage your orders.
OrderIP.com answers these questions and more:
• How much inventory of a given sku is available? • When will more product be available?
• What is the price for my direct spot order? • What is the status of my order?
• Has my order shipped? • When did it ship?
• What was on the truck? • Can I have a copy of my invoice?
With a new look and more flexible features, OrderIP.com will continue to provide you with the business solutions you
need to manage your orders. To start using, please contact your International Paper customer service representative.
Down to Earth:
A practical look at environmental issues and trends.
How big is your carbon footprint?
With the third piece in the Down to Earth series, International
Paper explores the earth’s carbon cycle and offers printers, end
users, and merchants a better understanding of their own impact on
the planet.
In ‘How big is your carbon footprint?’ we investigate possible
ways to: reduce emission, sequestor more carbon, and avoid
emissions altogether.
In this piece, we learn more about carbon footprints and what we
can do to reduce our own impact through the purchase of products
that are manufactured through the use of carbon-neutral fuels,
recycling, and energy conservation.
This is the third topic covered in the “Down to Earth” series.
Based on customer feedback, we will continue the series in 2009, so
if you’d like us to consider a particular focus area, let us hear from you.
The series thus far has examined:
• Series 1: Certification: Where does your paper come from?
• Series 2: Recycled vs. Virgin: Is recycled paper the best you can do?
• Series 3: Carbon Footprint: How big is your carbon footprint?
To obtain additional copies of the ‘How big is your carbon
footprint?’ educational tool, contact your International Paper
sales representative.
L i n k n e w s l e t t e r f o r I P m e r c h a n t s • Q 4 2 0 0 8 • I s s u e 4 4 0 3

COMMERCI A L PRIN T ING & IM AGING PA PERS
The new International Paper
Stock Source book is now available
The new Stock Source book is a comprehensive look at the International
Paper Commercial Printing and Imaging Papers entire portfolio. You’ll see that
our commitment to environmental sustainability is as strong as ever. Today 100
percent of our paper products are third-party certified.
The book is divided into easy-to-use product sections, including Accent ®
Opaque, Carolina ® Coated Cover, Hammermill ® Papers, Springhill ® Opaque
Colors, Springhill ® Uncoated Bristols, Williamsburg Papers and our new
ever-expanding Digital Portfolio section.
Following each product section are Grade Profiles that provide features,
benefits, applications and competitive information for each product. Profiles are
designed to help you and your customers choose the best product for the end
use or production method.
The Sales Aids section contains important information about OrderIP.com SM ,
our sample centers and customer service, plus a number of helpful tools on
paper math formulas.
You can get real-time stock source data at IPpaper.com. Having a handheld
reference manual is always convenient, but there’s nothing more accurate or
up-to-date than getting current information. You can find our sales policies along with the most recent product news.
Not only can you immediately access up-to-date information every time you log on, but you can pick and choose to
print only the pages and information you need.
If you have questions about our products or services, please contact your International Paper sales representative.
Announcing the new
Springhill ® papers swatch book
To help you grow your sales of Springhill papers, International Paper
introduces the new Springhill Opaque Colors and Uncoated Bristols swatch
book. This sales guide gives you key features of Springhill Opaque Text &
Cover, Vellum Bristol Cover, Index and Tag, along with selling tips and stocking
information.
Springhill papers feature excellent strength and superior runnability coupled
with environmental sensitivity. With its wide variety of popular colors and
weights, you can always find the right paper for your customer’s project with
the Springhill line of papers.
Among other vital selling information in the swatch book, customers will
learn that Springhill Index and Vellum Bristol Cover are now produced in a 92
bright white shade. Check out the new Springhill swatch book and remind your
customers that they can rely on Springhill for a full line of papers, a wide range
of weights and sizes and an exciting mix of colors that match across grades.
To order copies of the new Springhill swatch book, contact your
International Paper sales representative.
0 4 I s s u e 4 4 • Q 4 2 0 0 8 • L i n k n e w s l e t t e r f o r I P m e r c h a n t s

Hammermill ® Digital Gloss
offers popular 19 x 13 size
H A MMERMILL ® PA PERS
To help drive your sales of Hammermill ® Digital Gloss, we’ve launched a fully integrated 1:1 marketing campaign
targeting a select group of digital printers using email, direct mail and personalized URLs. We also offered a special
“buy one pallet, get one free” promotion to the first ten printers who visited their pURL. You can help keep the
momentum going by scheduling joint calls with your International Paper sales representative.
The new 19 x 13 sheet size of Hammermill ® Digital Gloss has generated the most excitement. “Merchants are
appreciative of the fact that we have introduced this size into the market, because it’s a size that has been missing,”
said David Easley, associate brand manager for Hammermill Papers. “This size allows printers to print many jobs
– such as 6 x 9 postcards four-up, with bleeds – thus making their shops more efficient.”
We found that more than 70 percent of printers who responded to the pURL campaign reported that they use
offset printing in combination with toner-based printing for some of their digital print production. Hammermill ® Digital
Gloss is guaranteed to perform on offset presses and for subsequent color electronic imaging, provided the printer
follows Hammermill Paper Pre-Printing Guidelines.
To see the guidelines and learn more about Hammermill ® Digital Gloss, visit http://hammermill.com/guarantees.
L i n k n e w s l e t t e r f o r I P m e r c h a n t s • Q 4 2 0 0 8 • I s s u e 4 4 0 5

C A ROLIN A ® COAT ED COV ER
Carolina ® Coated Cover is all about You
“McCarty Printing has
been using Carolina
since its inception and
has found it to be the
best performer of all the
C1S and C2S stocks.
Carolina also has a vast
selection of both sizes
and weights that have
always been readily
available. If a customer
requests a C1S or
C2S stock, we always
recommend Carolina!”
- Karl Hughes,
Plant Manager,
McCarty Printing Corp.
“We have been using
Carolina for the past 10
years and have been
consistently pleased.
Not only with regard
to printability, but in
post press processes,
letterpress scoring, die
cutting, hot stamping,
embossing and folding.
Carolina is always there
when we need a brand
we can trust!”
- Stuart Slater,
Vice President,
Pomco Graphic Arts
This year, Carolina ® – the brand known for outstanding service, an
extensive product line, manufacturing flexibility and commitment to quality
– has been focused on you.
Carolina’s dazzling 94 brightness and outstanding quality are delighting
customers. It’s the perfect coated cover to display your customers’ personal
creativity, because Carolina brilliantly showcases vibrant colors and images.
Strong and durable Carolina is your go-to substrate for direct mail, greeting
cards, catalogs, annual reports, book covers, tags, inserts, sales kits, pocket
folders, report covers, calendars, postcards, point-of-purchase, sports and
novelty cards – pretty much anything you want to create.
In 2008, we introduced our new swatch book, which was all about
Youtility. The piece highlights Carolina’s core attributes, ideal applications,
selling points and more. It’s the perfect coated cover to display your customers’
personal creativity, because it brilliantly showcases vibrant colors and images.
We also launched the new Carolina C1S Digital that is now qualified for the
HP ® Indigo ® 5000 and 5500 digital production color presses by the Rochester
Institute of Technology’s (RIT) Printing Application Laboratory.
And to meet the needs of our customers seeking greater recycled product
offerings, we added Carolina ® Envirocote ® as part of International Paper’s Quick
Turnaround Program (QTA). Envirocote is the recycled version of Carolina ®
C1S and C2S cover grades and is also offered in 10 and 12 point C1S and C2S.
Envirocote contains 10 percent post-consumer fiber content and features a 94
brightness level with an attractive blue-white shade, as well as a high-gloss finish,
great ink holdout and exceptional uniformity.
In the future we’ll continue to seek out ways to bring you even more
benefits to Carolina. But until then, with everything Carolina currently has to
offer, you can let your creativity run free.
Thank you for making Carolina Coated Cover the brand you trust.
0 6 I s s u e 4 4 • Q 4 2 0 0 8 • L i n k n e w s l e t t e r f o r I P m e r c h a n t s

SFI Inc. revamps Web site
to provide new tools for businesses and
consumers seeking certified forest products
L i n k n e w s l e t t e r f o r I P m e r c h a n t s • Q 4 2 0 0 8 • I s s u e 4 4 0 7
EN V IRONMEN T
In the wake of rapid growth and interest in forest products from certified well-managed forests and responsible
sources of supply, the Sustainable Forestry Initiative ® Inc. (SFI Inc.) is enhancing its digital presence with the launch of
a revamped Web site sfiprogram.org.
“We are very excited about launching a more user-friendly Web site to strengthen how we communicate with
businesses, consumers, government officials, the media and others,” said SFI Inc. President & CEO Kathy Abusow.
“The revamped site will help us share information and build on the increased interest in environmental issues and
desire for products from well managed forests.”
To help consumers and businesses make purchasing decisions, the new site boasts a searchable database for
finding certified forest products. “Whether buying 2 X 4’s to build a deck, paper for a printer or the packaging your
favorite product comes in, this search tool will help you to purchase responsibly and find SFI-certified products,”
Abusow said. The new site also provides a clearer explanation of SFI labels, details on critical forestry research
sponsored by SFI-certified organizations and partners and a lengthy list of useful links.
The enhanced Web site comes on the heels of tremendous growth in the SFI ® program. Nearly 600 organizations
across the United States and Canada are now involved, more than twice as many as at the start of 2007. In addition,
the SFI program accounts for 294 chain-of-custody certifications at 788 locations, 223 program participants, and 150
million acres (60 million hectares) of certified forestland.
SFI Inc. is a 501c(3) non-profit charitable organization, and is solely responsible for maintaining, overseeing and
improving the Sustainable Forestry Initiative ® program (sfiprogram.org), which is internationally recognized and among
the largest in the world.
For more information about the SFI program, visit sfiprogram.org

International Paper launches new sustainability content
The new ipsustainability.com is focused on
Sustaining a Better World for Future Generations
Why is R&B International Paper’s favorite music? Why is the company so committed to Making a Latte
Difference? And, what exactly does the company mean when it says it’s Taking the Bite Out of Bark? If you’re
curious about the answers and how they relate to sustainability, log on to ipsustainability.com to learn more about our
innovative ideas for products, services and performance.
The new International Paper Sustainability information shares the company’s passion and commitment to
delivering the products its customers want while ensuring responsible stewardship of natural resources today and
for generations to come. By focusing on its three key platform areas -- Managing Natural Resources, Reducing
Environmental Footprint and Building Strategic Partnerships -- the new Sustainability information conveys the
simple truth that for more than 110 years International Paper has been one of the most environmentally responsible
companies in the world.
“Our new information captures International Paper’s core philosophy that we must work together to drive
business success while sustaining a better world for generations,” said Aleesa Blum, vice president, Sustainability.
“We are proud of the products we make and the way we make them, and ipsustainability.com helps us share
information about our efforts to maintain and improve the sustainability of our operations and products.”
The new IP Sustainability content also features a searchable database on: Stewardship, Performance, Social
Responsibility, Partnerships, Education and Product Innovation. It’s “The IP Way” of providing a clear and concise
perspective on forest certification, recycling, conservation, environmental and safety performance,
ethics and much more on the company’s sustainability initiatives.