Annual report 2007 - T-Hrvatski Telekom

Business Review 2007
400,000
300,000
250,000
200,000
150,000
100,000
50,000
T-Com ADSL users 2004-2007
business residential
22,356
2004
101,300
2005
215,748
2006
344,925
2007
At the end of 2007, T-Com had
344,925 ADSL customers, which
is an increase of 59.9% compared
with 2006. The impressive number
of MAXadsl customers was
achieved through the constant
creation of attractive offers and
by enriching the multimedia Internet
content. On several occasions
during the year, customers were
offered market benefits, such as
more favourable prices
of installation and modems, speed
increase or promotional periods
of free surfing. Iskon introduced
two new innovative packages
for residential customers: Iskon.
Duo Obitelj and Iskon.Duo Surf,
incorporating fixed telephony
services and broadband access
to Internet including preferences
such as more favourable calls
towards international and mobile
networks, additional minutes in
the national network and Internet
traffic. Also, Iskon launched
Iskon.DUO and BIZnet.DUO
packages for the SME segment,
offering fixed telephony service,
broadband and hosting.
In communication with customers
in 2007, special importance was
attached to customer segmentation
and the identification of specific
customer needs. The year was
also marked by actions aimed
at the retention of existing
MAXadsl customers and providing
improvement through Self
installation. Of the total ADSL
mainlines at the end of 2007,
79.1% were residential mainlines
compared to 76.9% at the end
of 2006.
MAXtv
Following its launch in September
2006, the MAXtv service
affirmed its market position and
increased the number of users
in 2007 through added content
value, introducing the MAXtv
Try&Buy offer, expanding service
availability and lifting the quality
of service. As at 31 December
2007, T-Com had 43,734 MAXtv
customers, which is 7.5 times
more than in December 2006
(5,805 customers at the end
of 2006). MAXtv viewers can
watch the channels of more than
70 national and international
TV stations as part of the basic
package, or pay an additional fee
to watch premium channels such
as HBO. MAXtv viewers also have
access to a digital video library
containing more than 1,200 titles
of various genres of national
and international production,
in addition to a number of films
included free of charge. T-Com
introduced the MAXtv Try&Buy
promotional offer on 1 October
2007 which lasted until
31 December 2007. Concerning
extraordinary success, T-Com
introduced the MAXtv Try&Buy
offer as a regular service on
1 January 2008. Concerning
additional content value
during 2007,
T-Com introduced new channels:
HBO Premium Package (HBO,
HBO Comedy), Basic Package
(doc: DoQ, Hallmark, SPORT
KLUB, NASN; lifestyle&fun:
E! Entertainment, STYLE, WineTV,
Mezzo, adult: Playboy TV) and
Additional Package (sport: SPORT
KLUB+, Manchester United TV,
Chelsea TV; music: MTV Base,
MTV Hits, MTV 2; adult: Private
Spice, Adult TV, Hustler TV).
Although the total number of dialup
users is growing, the number
of active users is decreasing due
to customer migration towards
broadband access. At the end
of 2007, 18.5% of T-Com’s dial-up
users were active, while 26.5%
were active in 2006 (T-Com treats
a customer as inactive after
30 days of inactivity).
T-Portal
T-Portal has kept its position
as the largest Croatian news portal.
With more than thirty columns and
online services, T-Portal
is primarily intended for Croatian
and English-speaking Internet
users. In 2007, T-Portal had
on average 1,830,000 visitors per
month, making 9,729,000 visits,
while in 2006 T-Portal had
on average 1,770,000 visitors per
month, making 8,307,000 visits.
The content, which is created
daily - with around two hundred
articles and topic units on
average - is used by the broadest
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