group b - European Handball Federation
group b - European Handball Federation
group b - European Handball Federation
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VELUX EHF FINAL4 2012 EVENT INFORMATION<br />
The VELUX EHF FINAL4 is the culmination of the <strong>European</strong> club handball season. The two-day event<br />
sees the best four men’s teams in Europe playing to decide the ultimate winners of the VELUX EHF<br />
Champions League title.<br />
Introduced in the 2009/10 season and so far played twice in the LAXNESS arena, Cologne, the decision<br />
to create a new format for the final phase of the VELUX EHF Champions League was seen as crucial for<br />
the growth of handball across Europe. The aim was to create a flagship event, one that could compete<br />
on the international sports market and make the Europe’s leading club competition even more<br />
attractive to partners and sponsors.<br />
The aim of the new format was to create an event that set new standards in organisation and<br />
entertainment not just for four games played over two days, but a true entertainment event in its own<br />
right. Playing in one venue, in a major <strong>European</strong> city with a whole year for organisation, promotion<br />
and marketing have been critical factors in the success of the event.<br />
20,000 people from over 26 countries travelled to Cologne in May 2011 for the second edition of the<br />
event. Tickets were sold-out weeks before the four participating teams were known and the total<br />
number of 19,750 spectators was a new record in <strong>European</strong> club competitions.<br />
The VELUX EHF FINAL4 will return to Cologne, Germany on 26 and 27 May 2012 for the third time.<br />
Tickets are on sale now with further information is available from the official website at<br />
ehfFINAL4.com.
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