group b - European Handball Federation

VELUX EHF FINAL4 2012 BRANDED TRAM
Three months after the successful VELUX EHF FINAL4 in May at the LANXESS arena in Cologne, the
first signs of the VELUX EHF FINAL4 2012 can be seen on the streets of Cologne.
The start of ticket sales on 7 September 2011 also sees the launch of the official VELUX EHF FINAL4
branded tram, which will travel throughout the cathedral city until June 2012.
With the branding of this modern tram, EHF Marketing GmbH have created an effective 200 square
metre advertising space in the City of Cologne, promoting the event throughout the year on its return
to the city for the third year in a row.
The advertising team who worked on the project are from Kölner Aussenwerbung and were made up of
four specialists, who have worked intensively to create a professional looking final product.
Areas such as joints, handles as well as doors and windows in particular required careful and
painstaking work. In total 350 man hours were required to complete the branding of the tram.
The tram will travel on Line 1 in Cologne, and directly to the tram station serving the LANXESS arena. It
is estimated that the tram will transport over 500,000 people and travel approximately 100,000 km
up to June 2012.