The Russian Fashion Retail Market - CPM Moscow

3.12. German ADIDAS Group aiming at 1.200 stores in Russia until 2015
October 11, 2011; fabeau.de
ADIDAS Group declared Russia to become one of the three future priority
markets, including China and North America. Herbert Hainer, Chairman of the
Board said “with ADIDAS as number one and our sister brand REEBOK as number
two in the Russian market, ADIDAS Group is the market leader achieving two-digit
growth rates every year”. According to the strategy plan “Route 2015”, the
number of own stores in Russia and the CIS will surpass 800 until the end of
2011. The revenue of ADIDAS Group is expected to jump across the Euro one
billion mark in Russia until the end of 2013. The expansion process will continue
and projects an additional number of 400 stores for set-up until 2015.
3.13. Vertical Apparel Retailers signing up Space at GOSTINNIY DVOR in Tula
October 23, 2011; russiaretail
There is a new Shopping and Entertainment centre coming up in the city of Tula,
located 200 km South of Moscow with above 500.000 inhabitants. The new centre
scheduled to open in March 2012 under the name of GOSTINNIY DVOR will be the
largest center of its kind in Tula. The total space of this medium-size venture is
51.000 square meters offering a gross rentable area of 30.700 square meters.
Among the foreign tenants signing up for lease are ADIDAS, REEBOK, NIKE,
BENETTON, MANGO, MOTIVI, CALZEDONIA, INCANTO, FINN FLARE, TERRANOVA,
ECONIKA, PAOLO CONTE, CARLO PAZOLINI, SINEQUANONE. Russian chained
clothing retailers taking space are ZOLLA, SNOW QUEEN, O’STIN besides
SPORTMASTER as anchor tenant.
3.14. American VF to open its first own stores of LEE and WRANGLER
October 25, 2011; russiaretail
Greensboro/North Carolina based VF Corporation, a US leader in branded lifestyle
apparel including jeanswear, outdoor products, image apparel, sportswear and
contemporary apparel brands like LEE and WRANGLER will open its first own
stores in Moscow, later this year. Further 15 own stores are scheduled for
implementation in Moscow and St. Petersburg in 2012. VF plans to build 40 own
stores in Russia until the end of 2015. The investment value for each own store
figures at US $ 330.000. In parallel VF Corporation will increase its franchise
scheme in Russia. At present partners operate 10 franchise stores in Russia. This
number is planned to increase to 120 stores by 2016. VF Corporation entered the
Russian Market in 2003 and opened its first franchise store in Moscow as late as in
2007.
3.15. German LASCANA setting a Multi-Channel Expansion Focus on Russia
October 26, 2011; fabeau.de/ ITMM GmbH
LASCANA was founded as an integrated medium-priced multi-label lingerie and
beachwear brand in 2006 under the roof of OTTO-Group, Hamburg. Besides
LASCANA obtained exclusive multi-channel retail licenses from other brands like
MARIE CLAIRE, S’OLIVER, VENICE BEACH, BRUNO BANANI and JETTE JOOP. Five
years later LASCANA operates close to 260 shop-in-shop points of sale, nine own
stores, an online shop and presents itself in various retail catalogues. The
company which works rather independently from Otto Group has set a focus for its
expansion on Russia such as on China. “We are observing enormous interest for
LASCANA from Russian multi-brand key account lingerie retailers” said Marco
Kebbe, International Business Development Executive of LASCANA at CPM in
Moscow, where LASCANA exhibited for the first time in September 2011. We made
in between 40 to 50 promising contacts at our stand” reported Kebbe, “because
our strengtn lies in the fact that we can supply our wholesale customers in Russia
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