The Russian Fashion Retail Market - CPM Moscow

disrespecting Muscovites is above average at 15 percent; in Southern Russia the
percentage is 14 and in the North-West and the Urals 12 percent of people detest
Muscovites.
2.3. One Third of Russians buys online
October 31, 2011; WZIOM.RU
According to a survey of the National Center of Opinion Research, WZIOM,
conducted in September 2011, close to one third of Russians have gained
experience in purchasing online. 49 % of Russians are using the Internet
occasionally, 30 % are surfing daily. The most active age group is young people
from 18 to 24, out of which 70 % are Internet users. 29 % of these have
purchased from the Internet. Their favourite product category is clothing and
shoes. 9 % of this age group shopped such items online, followed by Consumer
Electronics; Books; Multimedia such as CD’s and DVD’s and Computer Games (7
% per each category) as well as small household equipment (6 %). The poll was
conducted among 1.600 persons throughout 138 towns in 46 Russian regions.
2.4. Russia overtook Germany in Internet Usage
September 2011M; comScore (published on November 14, 2011)
Com Score as part of British EMEA-group is a global leader in measuring the
digital world and is a preferred source of digital marketing intelligence. According
to the September survey on Internet usage in 18 European countries, Russia
overtook Germany as the market with the highest number of unique visitors
online. Whereas the Russian Federation accounted for 50,810 million unique
visitors in September 2011, Germany is now ranking in second position and
arrived at a total of 50,139 unique visitors, followed by France (42,349 mn.)and
the UK (37,197 mn.). However the UK is the country in which the highest amount
of average visiting hours was reached at 35,6 hours per visitor per month of
September 2011. The second highest hours counted applied to the Netherlands
(33,4 hrs.) and Turkey (32,2 hrs.). Russians spent 22,4 hrs. on internet surfing.
3.) Retail Development
3.1. Swedish H & M opens fifth Store in St. Petersburg
September 6, 2011; fashioner.ru
CITY MALL Shopping & Entertainment Centre in St. Petersburg will host the fifth
store of the Swedish Clothing Retail Chain Hennes & Mauritz on a floor space of
2.600 square meters in November 2011. The total gross lease area of this new
mall composes 100.000 square meters, providing a total of 140 retail stores.
70 % of this capacity was leased in September. The contract with H & M will
increase lease coverage to 90 percent.
At present H & M is operating four stores in St. Petersburg located on 80, Nevsky
Prospekt; at Galleria Shopping Center on 42, Ligovsky Prospect, MEGA Dybenko
on Muranskoe Highway and at the Nevsky Center on 114, Nevsky Prospect,
belonging to Finnish STOCKMANN Department Stores.
H & M’s total Russian market coverage consists of 16 stores, located in Moscow
and Moscow Region (7 Stores), Ekaterinburg (2 Stores), Kazan, Rostov on Don
and Voronezh, allocating one store each. Retail space composes around 35.000
square meters in all.
3.2. Italian CALZEDONIA launching third TEZENIS Store in St. Petersburg
September 6, 2011; shopandmall.ru
Verona based CALZEDONIA, a globally operating retail chain specializing in
hosiery, lingerie and swimwear under the trade marks of CALZEDONIA,
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