Technology Push vs. Market Pull - CiPoC
Technology Push vs. Market Pull - CiPoC
Technology Push vs. Market Pull - CiPoC
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It’s not just the science…<br />
Unsuccessful <strong>Technology</strong> (Reinvention) <strong>Push</strong>….<br />
Pelikan Technologies, Inc. – An HP Diagnostics (Agilent) Spinout from 2001…<br />
…liquidated as of 28-09-2011<br />
VS.<br />
• Hi-tech Pelikan Sun electronic lancet<br />
• $100 M Development Cost<br />
• $200 for instrument (not original price!)<br />
• $15 for 100 lancets (2 wheels) –<br />
15 cents per piece<br />
• Low-tech standard blood lancet<br />
• Development Cost<br />
• 100 lancets for $4.10 (4.1 cents<br />
per piece on Amazon.com!)<br />
“…(The) Children with Diabetes web site has a number of user reviews on<br />
this product. Most said it was not worth it, that the lancets are on a wheel<br />
and cannot be used twice, that the tester is large and not as easy to use as<br />
most blood testing devices. The positive comment is that it is virtually pain<br />
free. I test 6-8 times per day and have never developed calluses, infections<br />
or bruises on my fingers, so some of the marketing claims for the Pelikan are<br />
really BOGUS”….<br />
<strong>CiPoC</strong>
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