Microsoft PowerPoint - 1.45pm C Hartwell Presentation 05.05.2011.pdf
Microsoft PowerPoint - 1.45pm C Hartwell Presentation 05.05.2011.pdf
Microsoft PowerPoint - 1.45pm C Hartwell Presentation 05.05.2011.pdf
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Packaging Function Reflects Market Segment<br />
Packaging Role<br />
Commodity<br />
Ingredient<br />
Food Service<br />
FMCG<br />
Product Safety √ √ √ √ √ √ √ √ √<br />
Product Protection √ √ √ √ √ √<br />
Shelf Life √ √ √ √ √ √<br />
Supply-chain Effectiveness √ √ √ √ √ √<br />
Environmental Impact √ √ √ √ √ √<br />
Economics √ √ √ √ √ √<br />
Convenience/Functionality √ √ √ √ √ √<br />
Communication √ √ √ √ √ √<br />
Commodity<br />
Ingredient – Cost<br />
and Quality; No<br />
choice (contracted supply)<br />
Food Service –<br />
Product Choice<br />
FMCG – Product<br />
and Brand choice<br />
Legislation √ √ √ √ √ √ √ √ √<br />
Shape and Design √ √ √ √ √ √<br />
Page 23<br />
√ - Not important<br />
√ √ - Some importance<br />
√ √ √ - Very important
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