Relationship Management
Relationship Management
Relationship Management
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Identity <strong>Management</strong><br />
Self Presentation on SNS Profiles:<br />
a) mostly authentic demographic information (name, age, gender, location etc.)<br />
b) implicit rather than explicit identity claims („show rather than tell“)<br />
group and consumer identities (friends, tastes, fandom, brands etc.)<br />
c) both self-produced and re-used artefacts (status updates, photos, videos etc.)
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