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Relationship Management

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Psychological Research on SNS<br />

Identity <strong>Management</strong> <strong>Relationship</strong> <strong>Management</strong><br />

Basic Research<br />

- Testing new and established psychological theories<br />

Different Empirical Research Methods<br />

Applied Research<br />

• Psychological input for fostering media literacy<br />

(reducing digital inequalities)<br />

• Psychological input for critical analysis of public<br />

discourses about media innovations<br />

• Psychological input for human-centered media<br />

development

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