Relationship Management
Relationship Management
Relationship Management
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Internet Psychology<br />
Research Object<br />
- online (& offline) behaviors and experiences<br />
- of individual internet users (and groups)<br />
- embedded in social contexts<br />
Research Perspective<br />
• Rejection of Media/Technology Determinism<br />
(„what media/technologies do to people“)<br />
• Affirmation of Active Audiences / Active Media Users<br />
(„what people do with media/technologies“)<br />
Theories of Action
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