09.02.2015 Views

Global Precision Agriculture and Tools Market (2014-2020)

Precision farming is a technology-based field management system. It is aimed to optimize the overall farming practices and input of resources. The rising population creates a huge demand for food. Influence of global warming on agricultural practices and sustainability of natural resources is high. Productivity of agriculture is always related to the climate changes. This increases the burden on food productivity and natural resources such as soil. These factors undermine the importance of optimizing farming practices, ensuring productivity and efficient use of resources.

Precision farming is a technology-based field management system. It is aimed to optimize the overall farming practices and input of resources. The rising population creates a huge demand for food. Influence of global warming on agricultural practices and sustainability of natural resources is high. Productivity of agriculture is always related to the climate changes. This increases the burden on food productivity and natural resources such as soil. These factors undermine the importance of optimizing farming practices, ensuring productivity and efficient use of resources.

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RESEARCH METHODOLOGY<br />

The quantitative <strong>and</strong> qualitative data collected for the <strong>Global</strong> <strong>Precision</strong> Farming <strong>and</strong> <strong>Tools</strong><br />

market report is from a combination of secondary <strong>and</strong> primary sources. Research interviews<br />

were conducted with senior executives <strong>and</strong>/or managers of leading <strong>Global</strong> <strong>Precision</strong> Farming<br />

<strong>and</strong> <strong>Tools</strong> solution providers. These Key Opinion Leaders (KOLs) were then provided a<br />

questionnaire to gather quantitative <strong>and</strong> qualitative inputs on their operations, performance,<br />

strategies <strong>and</strong> views on the overall market, including key developments <strong>and</strong> technology trends.<br />

Data from interviews is consolidated, checked for consistency <strong>and</strong> accuracy, <strong>and</strong> the final market<br />

numbers are again validated by experts. The global market was split by products, services <strong>and</strong><br />

geography based on different factors like primary <strong>and</strong> secondary sources, underst<strong>and</strong>ing of the<br />

number of companies operating in each segment <strong>and</strong> also KOL insights.<br />

We have used various secondary sources such as directories, articles, white papers, newsletters,<br />

annual reports <strong>and</strong> paid databases such as OneSource, Hoovers <strong>and</strong> Factiva to identify <strong>and</strong><br />

collect information for extensive technical <strong>and</strong> commercial study of the <strong>Global</strong> <strong>Precision</strong><br />

Farming <strong>and</strong> <strong>Tools</strong> market.<br />

The key players in the market <strong>and</strong> its value chain were identified through secondary research <strong>and</strong><br />

their market opinions were also gathered in a similar way through telephonic interviews <strong>and</strong><br />

questionnaires. We have also studied the annual reports of these top market players. Interviews<br />

with key opinion leaders such as directors, managers, marketing personnel were used extensively<br />

in underst<strong>and</strong>ing the need <strong>and</strong> emergence of <strong>Global</strong> <strong>Precision</strong> Farming <strong>and</strong> <strong>Tools</strong> market.

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