Managing Director's update - DataDot Technology

Appendix A:
Important Announcements to ASX
(Australian Securities Exchange)
• The formation of AgTechnix Pty Limited, with joint venture
partner IPECO Pty Limited, to track and trace agricultural and
horticultural seeds with both overt and covert authentication
technologies.
• Our partnership with Relegen Pty Limited, owner of a unique
asset management software system called baseLINE, to create
“assetDNA”, an asset management system that has already
been accepted by Customs to track and trace their firearms
in Australia.
• Joint development through DataTrace DNA Pty Ltd with South
African company Holomatrix in producing AuthentiCable, a
patent pending cable protection solution combining metallic dots
and DataTraceDNA ® in a linear asset management solution which,
when combined with the baseLINE software from Relegen, is a
powerful asset management system for utilities globally.
• Successful commercialisation of the Verifi TT technology,
incorporating DataTraceDNA ® , in a textile authentication project
for Elders New Zealand and Primary Wool Co-operative.
• AgTechnix Pty Ltd, entered into a commercial arrangement
with GlaxoSmithKline Australia Pty Limited (GSK) to use
IntelliSeed TM on a commercial quantity of poppy seed to be
sown by GSK in the 2010 season.
• Execution in July 2010 of a five year contract with a top three
European pharmaceutical company, under which DataTraceDNA ®
will be used to authenticate the entire production of one of its
most successful drugs.
• The announcement via our European subsidiary and Italian
distributor that DataDot has entered into an agreement with
Robert Bosch in Italy, increasing by 1,500 the number of service
centres that will be equipped to fit DataDots in our planned
expansion of vehicle aftermarket sales in that country.
• DataDot Technology Limited offered eligible shareholders the
opportunity to participate in a Share Purchase Plan by
subscribing for up to A$15,000 of DataDot’s ordinary shares
without any brokerage costs or other transaction costs. Total
capital raised under the Plan was $3 million, of which $2.098
million was subscribed by shareholders and the balance of
$902,000 funded under an underwriting agreement with KTM
Capital Pty Limited.
• DataDot Technology Limited placed 23,658,537 ordinary shares
with Mr Collin Hwang, owner of DataDot Technology Taiwan
Pte Limited (DDTw). DDTw has been the licensed distributor of
DataDot Technology IP in Taiwan since 2002.
• Further development funded by an Australian multi-national
company of the DataTrace product authentication process
announced in May, for which a patent application has been
lodged in the US. There will be a commercial pilot from
early 2011.
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DATADOT YEAR IN REVIEW 2010