Managing Director's update - DataDot Technology

GREG TWEMLOW
General Manager
DataTrace DNA
E gtwemlow@datatracedna.com
New easy to use DataTrace DNA
Reader
DataTrace DNA security is now
available for the FMCG market
DataTrace DNA has developed specially formulated Tracer
materials that can be effectively incorporated into inkjet
printing inks.
DataTraceDNA ® can now be applied to the packaging of
manufactured products to deliver high level, covert
DataTraceDNA ® security to a brand new market.
Where it all started
The same size as your TV remote, the new easy to use
DataTrace DNA Reader, the C1 is available from December 2010.
It’s smaller, lighter and simpler to use than its predecessor.
Most importantly it’s also half the price.
It delivers the simplicity that makes it easy to use and removes the
need for specialised training. It can be used with confidence by
unskilled staff throughout a customer's supply chain and at border
control points.
The user simply points the C1 Reader to where the DataTraceDNA ®
is located, presses the button, and gets immediate authentication
with a flashing green light. And naturally, the red light flashes
when DataTraceDNA ® is not present.
A Hong Kong customer, a manufacturer of naturopathic
medicines, had a major problem with counterfeiting and
unauthorised diversion by distributors.
Using the customer's existing industrial inkjet printer, we
developed our breakthrough Tracer formulation.
The result
Using transparent ink, the printer seamlessly applies a covert
mark which can only be detected with our Reader.
Due to initial success with the pilot project in Hong Kong,
the opportunities in this market are looking very promising.
We are currently in discussions with distributors of industrial
inkjet printers in Turkey, Taiwan, Japan, Italy and the UK.
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DATADOT YEAR IN REVIEW 2010