BrandZ_2015_China_Top100_Report_EN

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Part 1 | Introduction - Background TOP 100 Most Valuable Chinese Brands 2015 BACKGROUND | Media Spending In contrast, TV spending increased only by about one-third, from ¥165.5 billion ($27.1 billion) to ¥221.2 billion ($36.2 billion), during the same period, and TV’s media spending share declined from 63 percent to 47 percent. This evolution brings TV spending in China into rough alignment with average TV spending worldwide. The growth rate for TV spending, low in most regions of the world, is lowest in China and Western Europe, at 2 percent. TV spending pace is lowest in China and Internet is highest... The growth rate for TV spending, low in most regions of the world, is lowest in China and Western Europe, at 2 percent. In 2014, Internet spending in China is expected to grow 35 percent, compared with a world average of only 14 percent. 14% 4% World 35% China 22% 2% 3% Asia Pacific 14% 6% Middle East & Africa 11% 3% North America 19% 13% Latin America Western Europe TV Internet % Change in spending 8% 2% 15% 5% Central & Eastern Europe Meanwhile, spending on Internet advertising is growing more rapidly in China than in other country markets worldwide. In 2014, Internet spending in China was expected to grow 35 percent, compared with 8 percent in Western Europe and a world average of just 14 percent. The shift in spending reflects the changes in how Chinese consume media. Multiscreen users look at a screen almost eight hours daily. Two-thirds of this time is divided roughly evenly between smartphones and laptops. TV watching occupies about an hourand-a-half and tablets about an hour. Chinese multiscreen users exceed the world averages for time spent on all these devices except TV. And at any time during the day, Chinese consumers are more likely to be using their smart phone than any other digital device. … Multiscreen users are viewing all day… Chinese multiscreen users look at a screen – TV, smartphone, laptop or tablet – almost eight hours daily. Chinese Multiscreen users exceed the global averages for time spent on all these devices except TV. Smartphone Tablet Laptop TV … Users most often are on their smartphones Throughout the day, Chinese multiscreen users are most likely to be on their smartphones than any other device, although laptops are popular, too. Smartphone Tablet Laptop TV 89 mins 161 mins Global Average 113 mins Global Average 108 mins Global Average 147 mins Global Average 50 mins 170 mins 59 mins Source: GroupM “This Year Next Year: China Media Forecasts” 2014 6am - 9am 9am - 12noon 12noon - 3pm 3pm - 6pm 6pm - 9pm 9pm - 12midnight 12midnight - 6am Source: Millward Brown 2014 AdReaction China Report 48 49
O2O IS A KEY FORMULA FOR RETAIL SUCCESS AS ONLINE TIME DRIVES OFFLINE SALES.
Page 1: CHINESE BRANDS COME OF AGE Brand va
Page 4 and 5: TOP 100 Most Valuable Chinese Brand
Page 6 and 7: TOP 100 Most Valuable Chinese Brand
Page 8 and 9: 1PART INTRODUCTION
Page 10 and 11: Part 1 | Introduction - Overview TO
Page 12 and 13: CHINESE CONSUMERS ARE CONNECTED ALL
Page 14 and 15: Part 1 | Introduction - Overview TO
Page 16 and 17: AS TIGHT CREDIT SLOWS REAL ESTATE E
Page 18 and 19: Part 1 | Introduction - Highlights
Page 20 and 21: Part 1 | Introduction - Highlights
Page 22 and 23: Part 1 | Introduction - Background
Page 26 and 27: Part 1 | Introduction - Market Dyna
Page 34 and 35: Part 1 | Introduction - Brand China
Page 36 and 37: Part 1 | Introduction - Chinese Dre
Page 38 and 39: Part 1 | Introduction - Top Perform
Page 40 and 41: CROSSCURRENTS OF CHINESE LIFE ARE L
Page 42 and 43: Part 2 | Thought Leadership TOP 100
Page 52 and 53: MANY CHOOSE BRANDS TO EXPRESS PERSO
Page 54 and 55: The BrandZ TM Top 100 Most Valuable
Page 56 and 57: Part 3 | The China Top 100 - Catego
Page 62 and 63: BRAND PROFILES
Page 64 and 65: Part 3 | The China Top 100 - Brand
Page 72 and 73: Part 3 | The China Top 100 - Our In
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Part 3 | The China Top 100 - Brand
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Part 3 | The China Top 100 - Our In
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BRANDS ARE EXTENDING INTO NEW PRODU
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Part 3 | The China Top 100 - Our In
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Part 4 | Brand Building Best Practi
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AS CHINA’S MEDIA CONSUMPTION RAPI
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Part 5 | Resources - Index of Brand
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Part 5 | Resources - Methodology Wh
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Part 5 | Resources - WPP Company Co
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Part 5 | Resources - WPP Brand Buil
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