BrandZ_2015_China_Top100_Report_EN

Recommendations

Info

Part 1 | Introduction - Market Dynamics TOP 100 Most Valuable Chinese Brands 2015 MARKET DYNAMICS | Innovation During the past few years, the brand value of Tencent has grown at a faster rate than the brand value of Facebook, to which it’s often compared. Between 2014 and 2011, when Tencent first appeared in the BrandZ Global Top 100, its brand value appreciated 254 percent to $53.6 billion. During the same period, Facebook increased 87 percent in brand value to $35.7 billion. BrandZ ranks Alibaba and Amazon in the retail category. With its recent IPO (Initial Public Offering), Alibaba is approaching a brand value that took Amazon over a decade to achieve. Alibaba reached a brand value of $59.7 billion in the BrandZ Top 100 Most Valuable China Brands 2015, compared with Amazon’s $64.3 billion brand value in the BrandZ Global Top 100 2014. Alibaba also improved its score in the three BrandZ components of brand equity: meaningful (meeting functional and emotional needs), different (being seen as unique) and salient (coming easily to mind as a vibrant brand). Brand equity is the inherent power of the brand that predisposes a consumer to choose it. ... Tencent outpaces Facebook in brand value growth… Often compared with Facebook, Tencent brand value has grown at a faster rate during the past several years. (US$ Mil.) 19,102 15,131 33,233 17,992 Most important, Alibaba is seen as meaningfully different from the competition, a competitive edge that Chinese brands often lack. Tencent also scored high on these three BrandZ components of brand equity. 27,273 21,261 53,615 35,740 2011 2012 2013 2014 Source: BrandZ / Millward Brown Brand values from the BrandZ Top 100 Most Valuable Global Brands 2014 ... Alibaba and Amazon are comparable in brand value... With its recent IPO (Initial Public Offering), Alibaba is approaching a brand valuation that took Amazon over a decade to achieve. Brand Value (US$ Mil.) 5,983 64,255 2006 2014 2014 Source: BrandZ / Millward Brown Alibaba value from the BrandZ Top 100 Most Valuable Chinese Brands 2015. Amazon value from the BrandZ Top 100 Most Valuable global Brands 2014. ... Alibaba and Tencent score high in the components of brand equity Alibaba significantly improved its score in components of brand equity where Chinese brands typically lag, which is being seen by consumers as meaningfully different from the competition. 2014 2015 122 129 121 150 124 143 +7 +29 +19 59,684 Tencent also scored high on the three BrandZ components of brand equity, especially improving its score in being seen as different. 2014 2015 114 119 +5 113 130 +17 125 144 +19 Source: BrandZ / Millward Brown 100 = The average score on the brand equity components: meaningful, salient and different 56 57
ALIBABA GRABBED THE WORLD’S ATTENTION WITH ITS IPO, BUT MANY OTHER CHINESE BRANDS HAVE GLOBAL AMBITION AND ABILITY.
Page 1: CHINESE BRANDS COME OF AGE Brand va
Page 4 and 5: TOP 100 Most Valuable Chinese Brand
Page 6 and 7: TOP 100 Most Valuable Chinese Brand
Page 8 and 9: 1PART INTRODUCTION
Page 10 and 11: Part 1 | Introduction - Overview TO
Page 12 and 13: CHINESE CONSUMERS ARE CONNECTED ALL
Page 14 and 15: Part 1 | Introduction - Overview TO
Page 16 and 17: AS TIGHT CREDIT SLOWS REAL ESTATE E
Page 18 and 19: Part 1 | Introduction - Highlights
Page 20 and 21: Part 1 | Introduction - Highlights
Page 22 and 23: Part 1 | Introduction - Background
Page 24 and 25: Part 1 | Introduction - Background
Page 26 and 27: Part 1 | Introduction - Market Dyna
Page 34 and 35: Part 1 | Introduction - Brand China
Page 36 and 37: Part 1 | Introduction - Chinese Dre
Page 38 and 39: Part 1 | Introduction - Top Perform
Page 40 and 41: CROSSCURRENTS OF CHINESE LIFE ARE L
Page 42 and 43: Part 2 | Thought Leadership TOP 100
Page 52 and 53: MANY CHOOSE BRANDS TO EXPRESS PERSO
Page 54 and 55: The BrandZ TM Top 100 Most Valuable
Page 56 and 57: Part 3 | The China Top 100 - Catego
Page 62 and 63: BRAND PROFILES
Page 64 and 65: Part 3 | The China Top 100 - Brand
Page 72 and 73: Part 3 | The China Top 100 - Our In
Page 78 and 79:
Part 3 | The China Top 100 - Brand
Page 80 and 81:
Page 82 and 83:
Part 3 | The China Top 100 - Our In
Page 84 and 85:
BRANDS ARE EXTENDING INTO NEW PRODU
Page 86 and 87:
Page 88 and 89:
Page 90 and 91:
Page 92 and 93:
Part 3 | The China Top 100 - Our In
Page 94 and 95:
Page 96 and 97:
Page 98 and 99:
Page 100 and 101:
Page 102 and 103:
Part 4 | Brand Building Best Practi
Page 104 and 105:
Page 106 and 107:
Page 108 and 109:
Page 110 and 111:
Page 112 and 113:
AS CHINA’S MEDIA CONSUMPTION RAPI
Page 114 and 115:
Part 5 | Resources - Index of Brand
Page 116 and 117:
Part 5 | Resources - Methodology Wh
Page 119 and 120:
Part 5 | Resources - WPP Company Co
Page 121 and 122:
Page 123 and 124:
Part 5 | Resources - WPP Brand Buil
Page 125:
show all

BrandZ_2015_China_Top100_Report_EN

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?