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한국 패션의 글로벌 경쟁력
1. 한국 패션 기업의 글로벌 진출 현황 분석 ················································· 7
1) 한국 패션 기업 Value Chain 의 핵심역량 분석 / 7
2) 해외 진출의 역사와 글로벌화 특성( 시계열적 분석) / 8
2. 기진출 브랜드 세부현황 ··········································································· 12
1) 국내 패션기업의 진출 개요/ 12
2) 기진출 사례 분석 / 13
3. 기진출 브랜드의 핵심 성공요인 (CSFs) ··················································· 79
4. 핵심성공요인 (CSFs) 별 유형화 ·································································· 81
1) CSFs 에 따른 유형화 / 81
2) CSFs 에 따른 유형별 특징 / 82
5. 한국 패션 브랜드의 진출 유형별 SWOT 및 시사점 ······························ 84
1) 개 요/ 84
2) 디자인 역량기반 진출 유형/ 85
3) 시스템 역량기반 진출 유형/ 89
4) 자본 역량기반 진출 유형/ 92
5) 유형별 분석을 통한 시사점 / 93
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장 해외 글로벌 패션기업의 성공 전략
1. GAP Inc. ··································································································· 96
1) Company Overview / 96
2) General Issues / 97
3) Organization / 99
4) Evolutionary Sequence of Globalization / 100
5) Performance / 101
6) Distribution Channel / 101
7) Value Chain & Key Success Factor Analysis / 102
8) Core Competence Analysis / 103
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