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한국 패션 산업의 글로벌 경쟁력 및 글로벌 브랜드의 성공 사례
해외 전략 지역 섬유 패션 비즈니스 전문 인력 양성사업
글로벌 BM(Brand Manager) 교육 과정
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: 2009.10.20( ) ~12.8( )
: 17
일 시 과목명 및 강연진

목 차
제1장7
한국 패션의 글로벌 경쟁력
1. 한국 패션 기업의 글로벌 진출 현황 분석 ················································· 7
1) 한국 패션 기업 Value Chain 의 핵심역량 분석 / 7
2) 해외 진출의 역사와 글로벌화 특성( 시계열적 분석) / 8
2. 기진출 브랜드 세부현황 ··········································································· 12
1) 국내 패션기업의 진출 개요/ 12
2) 기진출 사례 분석 / 13
3. 기진출 브랜드의 핵심 성공요인 (CSFs) ··················································· 79
4. 핵심성공요인 (CSFs) 별 유형화 ·································································· 81
1) CSFs 에 따른 유형화 / 81
2) CSFs 에 따른 유형별 특징 / 82
5. 한국 패션 브랜드의 진출 유형별 SWOT 및 시사점 ······························ 84
1) 개 요/ 84
2) 디자인 역량기반 진출 유형/ 85
3) 시스템 역량기반 진출 유형/ 89
4) 자본 역량기반 진출 유형/ 92
5) 유형별 분석을 통한 시사점 / 93
제296
장 해외 글로벌 패션기업의 성공 전략
1. GAP Inc. ··································································································· 96
1) Company Overview / 96
2) General Issues / 97
3) Organization / 99
4) Evolutionary Sequence of Globalization / 100
5) Performance / 101
6) Distribution Channel / 101
7) Value Chain & Key Success Factor Analysis / 102
8) Core Competence Analysis / 103
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2. Fast Retailing (UNIQLO) ······································································ 103
1) Company Overview / 103
2) General Issues / 104
3) Organization / 105
4) Evolutionary Sequence of Globalization / 106
5) Performance / 107
6) Distribution Channel / 108
7) Value Chain & Key Success Factor Analysis / 108
8) Core Competence Analysis / 109
3. ZARA ······································································································· 109
1) Company Overview / 109
2) General Issues / 110
3) Organization / 112
4) Evolutionary Sequence of Globalization / 113
5) Performance / 114
6) Distribution Channel / 114
7) Value Chain & Key Success Factor Analysis / 115
8) Core Competence Analysis / 116
4. French Connection ··············································································· 116
1) Company Overview / 116
2) General Issues / 117
3) Organization / 120
4) Evolutionary Sequence of Globalization / 120
5) Performance / 121
6) Distribution Channel / 122
7) Value Chain & Key Success Factor Analysis / 123
8) Core Competence Analysis / 124
5. Urban Outfitters ····················································································· 124
1) Company Overview / 124
2) General Issues / 125
3) Evolutionary Sequence of Globalization / 126
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4) Performance / 128
5) Distribution Channel / 128
6) Value Chain & Key Success Factor Analysis / 129
7) Core Competence Analysis / 130
6. Theory ····································································································· 130
1) Company Overview / 130
2) General Issues / 131
3) Organization / 133
4) Evolutionary Sequence of Globalization / 134
5) Performance / 135
6) Distribution Channel / 135
7) Value Chain & Key Success Factor Analysis / 136
8) Core Competence Analysis / 137
7. LVMH ······································································································· 137
1) Company Overview / 137
2) General Issues / 139
3) Organization / 141
4) Performance / 142
5) Distribution Channel / 143
6) Value Chain & Key Success Factor Analysis / 144
7) Core Competence Analysis / 145
8. Shanghai Tang ······················································································ 145
1) Company Overview / 145
2) General Issues / 146
3) Organization / 148
4) Evolutionary Sequence of Globalization / 148
5) Performance / 149
6) Distribution Channel / 150
7) Value Chain & Key Success Factor Analysis / 150
8) Core Competence Analysis / 151
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9. Forever 21 ····························································································· 151
1) Company Overview / 151
2) Evolutionary Sequence of Globalization / 152
3) Value Chain Analysis / 153
제3장 한국패션기업의 글로벌 경쟁력 강화 방안
154
1. 국내외 패션기업의 현황 분석 요약 ······················································· 154
1) 글로벌 기업 및 시장의 현황 분석 시사점 / 154
2) 한국 기업 및 산업 현황 분석 시사점 / 155
2. 글로벌 성공모델 수립방안 ······································································ 156
3. 성공 비즈니스모델 5 ·············································································· 159
1) Affordable Premium/ 159
2) Contemporary Segment / 163
3) Basic Mass / 166
4) Fast Fashion / 169
5) Sportive Casual / 172
참 고 문 헌 ·································································································· 176
참고 사이트 ·································································································· 178
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