VOYAGE

VOYAGE
First russian
tourist magazine
Media kit 2008

Dear Sirs,
VOYAGE
We are glad to present you “VOYAGE” Media holding. The Media Holding
unites:
Magazines: “Voyage”, “Ski guide”, “LUXE”
TV channels: VOYAGE HD TV, RELAX TV, Advertising group and TV company
“A.D.F. TV”, E-portal www.voyagemagazine.ru
The Media Holding is directed by Furman Arkadiy Grigorievich, a President of
Advertising group and TV company “A.D.F. TV”.
The audience of our Media Holding consists of successful people, able to
make independent decisions, active, open towards positive perception of novelties.
They take care of their health, like and know how to spend money.
“VOYAGE” Magazine is an interesting magazine for experienced travelers and
those who have just began. It provides maximum information about actual tourist
routes, fashionable recreation and dynamical lifestyle. The magazine exists
for more than 14 years, is published once a month, number of copies - 50 000.
“SKI GUIDE” magazine was successfully published during 5 years as an author’s
guide by Yuriy Bugelskiy. Now SKI GUIDE is published in a new format
each season 4 times a year, number of copies - 10 000. From a guide magazine
SKI GUIDE has turned into a magazine dedicated to luxurious winter recreation
all around the year. SKI GUIDE magazine propagates luxurious lifestyle,
telling where and how you can spend your holidays on the higher level, enjoying
all sorts of winter recreation as well as SPA procedures, and, if you wish,
have a great time in exclusive intimate place in the mountains.
“LUXE” magazine tells you all about glamour LUXE-lifestyle. It is published
since January 2009.
We kindly invite for cooperation all organizations that may be interested in.
Apart of wide network of distribution, magazines are distributed by VIP subscription,
which includes more than 10 000 people, among them – heads of leading
TV channels, advertising agencies, funds of investment, banks, representative
offices of popular brands, insurance companies, tourist agencies, mobile
phone systems, airlines, embassies etc. We are ready to consider any forms of
cooperation and ensure the best quality of our editions.

VOYAGE
Interview with the president
of “Voyage” media holding
Arkadiy Grigorievich, recently you have founded a Media holding, which
includes “Voyage” magazine, annual catalogue for downhill skiers “SKI
GUIDE”, “Luxe interior” magazine, TV company and advertising group
“A.D.F. TV”. What is common between these so different structures
The principal unifying idea is a cheerful mood, positive emotions, which
should be brought to people by means of our magazines. Apart of
publishing mass media, our holding includes two TV channels – RelaxTV
and Voyage HD TV. RelaxTV shall start its broadcasting in October in
AKADO network.
What is the difference between RelaxTV and other TV channels
Firstly, it is the first TV channel working in a mode of high clearness
of HD. Secondly, RelaxTV is a full-fledged interactive television. I
concern myself with interactive television for more than 10 years,
implementing elements of on-line voting on NTV channel as far back
as in the nineteenths. But only now technologies permit launching a
full-fledged interactive television in Russia. And, thirdly, RelaxTV brings
to the audience positive emotions only. In nowadays there is no other
television of such kind in Russia. All domestic channels are filled with
the same programs in a kind of mishmash, consisting of the same
products, dressed with different sauces. Not all spectators like to have
such mishmash for breakfast, lunch and dinner. But all of them, young
and old alike, do like a dessert. A television dessert – that’s what I intend
to produce. We shall have a possibility of receiving comments on it form
each spectator directly. Switching over to our channel, a spectator would
watch a picture pleasant for an eye as well as for a soul. RelaxTV would
help us to distract ourselves from the outer world and to relax.
How would you describe a target group of “Voyage” media holding
Our target group consists of successful people, able to make independent
decisions, active, open towards positive perception of novelties. They
take care of their health, like and know how to spend money.
Furman Arkadiy Grigorievich
Leningrad N.A. Rimsky-Korsakov State Conservatoire
Military service in the Soviet Army – Conductor of the
Band of VV MVD of USSR
Film studio of the Ministry of defense of USSR – Chief
musical redactor
“Soyuzkontsert”, Senior redactor
Directorate of Cultural programs of “Olympiade-80”,
head of Concert department
Principal Director of Cultural programs of the Ministry
of culture of USSR
Since 1990 – Interart production LTD, London.
President
Le Club Russe Co, Paris. President
TV company “A.D.F. TV”, President
Advertising group “A.D.F. TV”, President
“Voyage” Media Holding, President
What are you planning concerning your Media Holding for the time
coming
In October we shall launch an e-portal dedicated to traveling. It is
designed by “Fluger” Design studio. A start of this project would be a
spectacular event for all the industry.
What would be interesting on the e-portal
News of tourism, the library of “Voyage” collected during 15 years of
existing of our magazine, useful and educational information on traveling,
photos and videos, competitions with luxurious prizes, but the main thing
– you would have a possibility to find people with the same views. That’s
why I consider creation of a place for meeting and contacting of hundreds
of thousands of connoisseurs of pleasant and beautiful recreation to be
my principal aim. A community of people would arise – people, who like
traveling, discovering new feelings and communicating. Apart from it,
TV channel Voyage HD TV with the elements of interactive shall start
broadcasting on the e-portal. That would be a real breakthrough in the
world of Internet and television.
I love our readers and spectators, that’s why I would do everything for a
pleasant dialog.
The world is bigger than it seems.
Yours sincerely, Arkadiy Furman.

VOYAGE
First russian
tourist magazine
Media kit 2008
Target group of the “VOYAGE” magazine are men and women
from 22 to 55, with average and above the average incomes;
the main body of the target group consists of members of so
called “middle class”, broad-minded, socially active people,
able to perceive all novelties adequately and make independent
decisions. They are smart people with novel views, eager
for new information and new feelings, taking care of their
health, liking and having possibility to spend their money for
themselves.
Published since 1994
Number of copies: 50 000
Periodicity: 10 issues a year
Volume: 120-160 pages
Format: 215x275mm
Editor: “VOYAGE” Tourist Center

VOYAGE
First russian
tourist magazine
Media kit 2008
History
1994 The borders are open! “Voyage” is the very first glossy
magazine, dedicated to traveling, published in Russia. We
publish materials of exotic countries. Only a few people may
afford a trip to the Caribbeans or Maldives, but all enjoy reading
articles about those Isles of paradise.
1997 Time of prosperity of the Tourist business. “Voyage”
institutes a “Crystal Globe” prize. During a solemn ceremony
in the hotel “National” the best tourist agencies and tour
operators of Russia are awarded.
1998 The default. “Voyage” still remains a guide on economic
solutions for recreation and a favorite magazine with colourful
illustrations.
2002 Tourist business rehabilitates itself, travelers look for new
solutions. “Voyage” carries out an action “Ibiza – recreation
in motion”. Since that year “Voyage” becomes a guide on club
parties of the world.
2008 “Voyage” becomes a full-grown multimedia medium –
a glossy magazine, guides, e-portal, thematic handbooks.

VOYAGE
First russian
tourist magazine
Media kit 2008
Rubricator
Each rubric of the magazine is adapted
for contextual advertising
Exclusive – actual solutions for recreation and traveling.
Panorama – impressions of the best photographers from voyages
to different cities and countries.
Photo school – where, what and how to make photos during
traveling, how to use 100% of you photo camera’s potentiality.
Hotel – the best propositions of hoteliers of the world, arguments,
helping to make a choice.
Official invitation – the first persons of organizations, tourist
agencies and tourist representative offices of foreign countries
answering questions of our readers.
City route – a short guide on the most interesting cities of the
world according to the personal experience.
Not far away – automobile routes of week-end. How to go, what to
see, in which hotels to stay.
Night-life – world club fashions and trends.
Menu item – Secrets of cooking from all the world.
Miracle of the world – main sights of the Planet entered in the
new list of miracles of the world or pretending to enter.
Terra Incognita – trips to the most mysterious countries of the
Planet.

VOYAGE
First russian
tourist magazine
Media kit 2008
Target group
“VOYAGE” magazine unites independent, active people at the
age of 25 to 55, who spend their money for healthy lifestyle of
high quality.
“VOYAGE” magazine is a real guide for travelers in the modern
world of routes, hotels, countries and continents; suitable for
advertising of goods and services of high quality.
Each issue of “VOYAGE” magazine is read by more than 250
000 people. Our readers in most of cases prefer to travel in a
big company of friends or with their families. Those who prefer
individual tours surely would tell colleges and friends about
their trip. And they do it – on the pages of “VOYAGE” magazine!

VOYAGE
First russian
tourist magazine
Media kit 2008
Russia, II half-year of 2007
Rating of editions based on investigations of TGI-Russia
Ratings on the basis of AIR (Average Issue Readership) in
thousands of people and % of the population of Russia at the
age of 10 and elder.
Popular science and educational editions, editions on tourism
and traveling (summary table)
Edition Thousands of people %
Total 62 462 100
Monthly editions
Around the world 2 329 3,7
GEO 857 1,4
Science and life 712 1,1
VOYAGE 442 0,7
National Geographic 235 0,7
Popular mechanics 191 0,3
What’s new in science
and technology 161 0,3
“GEOlyonok” (GEO baby) 158 0,3
GEO Focus 137 0,2

VOYAGE
First russian
tourist magazine
Media kit 2008
Distribution
Number of copies – 50 000
Moscow, Russia, CIS
Foreign countries
Subscription
Editorial
Agencies of subscription (Russia, CIS, USA, Germany, Israel)
Programs of partnership with banks (subscription for status
credit card holders)
Retail sales
Supermarkets (ABC of taste, Seventh Continent, Crossroads,
Billa, Ramstor, Paterson)
BP Petrol stations
Airports
Mega-molls, shopping centers
Supermarkets in cities with million-strong population
Wholesale companies
Promo
VIP distribution
VIP halls of “Vnukovo” and “Sheremetievo-2” airports
Moscow clubs
A. Novikov restaurants

VOYAGE
First russian
tourist magazine
Media kit 2008
Partnership solutions
The “VOYAGE” magazine practices unconventional solutions of
promotion (particularly in places of sales) and proposes joint
actions:
Covering
Sampling, enclosures, CDs, DVDs
Unformatted print of selective strips
Design of places of sales
BTL, ATL
Customer editions
PR-strategies
Conditions for customers, who pay by invoice, are fixed additionally.
Contextual advertising
All propositions of contextual advertising are discussed by call:
+7 495 621 85 85

VOYAGE
First russian
tourist magazine
Media kit 2008
Prices for advertising
placement
Special propositions:
Hard inset – density of 250gr., glossy – € 12000.
Incl. VAT 18%
Covering – € 15000, incl. VAT 18%
Size of advertisement (mm)
Price
First double-page
(2nd covering & 1st page) € 10500
Double-page € 7800
1 strip – 180x235
(215x275 – the difference
to be cut at the edge) € 4400
½ of strip – 180x112 € 2400
1/3 of strip – 180x75 or 58x235 € 1600
2/9 of strip – 58x155 € 900
1st page € 6600
2nd covering € 6600
3rd covering € 5300
4th covering € 8700
Prices are shown net of VAT (18%)
“Choose a Voyage”
Size of advertisement (mm)
Price
2/1 (double-page) – 430x275
+ 5mm of each edge to be cut € 1500
1/1 of strip – 215x275
+ 5mm of each edge to be cut € 800
½ of strip – 174x179 (86x260) € 500
1/4 of strip – 174x64 (86x129) € 300
1/8 of strip – 86x64 € 200
1/16 of strip – 86x31 € 150
COVERINGS
1st covering – 215x235 + 5mm € 1400
4th covering € 1550
Prices are shown net of VAT (18%)
For foreign advertisers agreement on prices for advertising
spaces shall be performed additionally.

Contacts
VOYAGE
Address:
101000, Moscow, Malaya Lubianka street, 16, bld.1
Telephone/Fax +7 (495) 621 8585
President
Arkadiy Furman
afurman@voyagemagazine.ru
Chief Editor
Petr Levitski
s@voyagemagazine.ru
Art Director
Yuriy Buga
buga@centerplus.ru
Director of SKI GUIDE project
Ekaterina Rachkova
ski@voyagemagazine.ru
Advertising Director
Areva Akopova
areva@voyagemagazine.ru
Advertising
Olga Shepeleva
sh@voyagemagazine.ru
Elena Chekalina
elena@voyagemagazine.ru
Liliya Hodos
liliya@voyagemagazine.ru
Public relations
Ksenia Bushueva
pr@voyagemagazine.ru
Distribution Director
Sergey Maliutin
sim@centerplus.ru
+7 (495) 621 7192
www.voyagemagazine.ru

VOYAGE
Winter recreation –
all round the year

VOYAGE
Winter recreation –
all round the year
History
2003 The first author’s guide by Yuriy Bugelski “SKI QUIDE” is
published in Russia. This is the only magazine of such format, a
guide to the most popular ski resorts of the world, written on the
basis of personal experience. The magazine is published once in
a year.
2008 The new format of “SKI GUIDE” magazine. Now the
magazine is published four times in a year each season. From a
guide “SKI GUIDE” becomes a magazine, dedicated to luxurious
winter recreation all round the year. The first magazine in a new
format was published on December 1st, 2008.

VOYAGE
Winter recreation –
all round the year
Ski guide will grant you a beautiful
winter fairytale. And make it a reality
SKI GUIDE offers you a fantastic trip to a winter fairytale.
Splendid SPA and ski resorts, fashionable hotels, dog
team races, cruises to the Arctic snows, and extraordinary
adventures of famous people – this is the wonderful world of SKI
GUIDE.
SKI GUIDE would recommend you, where to by the best
equipment and outfit, which airlines to fly in which season,
which cars to rent, which resorts to visit and what to do for to
enjoy a full, hundred-per-cent recreation.
SKI GUIDE would track a route for you and describe the best
way to a resort.
SKI GUIDE would give an overview of routes to fit any taste,
suggest hotels and apartments, restaurants and even casinos.
SKI GUIDE offers you an all round the year recreation. With the
help of SKI GUIDE you would discover for yourself resorts of
Southern hemisphere, where, contrary to all clichés, you would
enjoy snow in summer.
SKI GUIDE would tell you, what to take with you, compose
a list of necessary things specially for you, so you can do all
preparations for vacations without any troubles.
SKI GUIDE would also tell you about cultural events of one or
another country in the future season. Thus you can plan your
vacations and combine the pleasant and the useful.
Your participation in SKI GUIDE photographic competition
would enable us to publish your photos, and you would receive
recommendations of professionals how to make photos and
what equipment to use.

VOYAGE
Winter recreation –
all round the year
Number of copies: 10 000
Periodicity: 4 issues a year
Volume: 160 strips
Format: 245x297mm
Editor: “VOYAGE” Media Holding
Target group
Target group of the “SKI GUIDE” magazine are successful people
who know a taste of real winter recreation of high quality.
In 2007, according to the statistics, some 500 000 people had
traveled from Russia to ski resorts. All those people are readers
of SKI GUIDE.
The number of winter recreation fans is growing from year to
year. The world does not stay on one place. More and more ski
and SPA resorts are built, people travel with their families and
children. Winter recreation becomes more and more popular.
SKI GUIDE is distributed by VIP distribution only. Among those
who receive SKI GUIDE are more than 10 000 people, heads of
leading TV channels, advertising agencies, investment funds,
banks, representative offices of popular brands, insurance
companies, tourist agencies, mobile phone systems, airlines,
embassies etc.

VOYAGE
Winter recreation –
all round the year
Rubricator
NEWS – news of countries and resorts.
EQUIPMENT – all novelties in equipment and outfit, and
recommendations, what clothes to put on for a journey, what
footwear and clothes to take with you, how to pack you clothes,
which accessories to take.
AIRPORT – news of airlines, individual charters and tourist
agencies. Maps of airports of different countries, what to do while
entering a country, how to get a visa, how and what cars to rent,
necessary recommendations for people traveling by car, where
to take a train, where and how to receive necessary information,
what to do in case of troubles, Duty Free review.
INSURANCE – recommendations of leading professionals of
insurance companies, insured accidents review.
COUNTRIES – interview with attaches of tourism of different
countries and their recommendations.
IMPRESSIONS – impressions of winter recreation by famous
people and their recommendations.
A PAGE OF HISTORY – Each resort has its own centuriesold
history, but not all know it. SKI GUIDE provides not only
information, but also rare photos.
PHOTO SCHOOL – publishing of photos sent to the Editorial office,
comments by famous photographers, recommendations how to
make photos and what equipment to use.
EXPEDITIONS AND REPORTS – traveling by all existing kinds of
snow and other transport, races and competitions review.
MAP OF A RESORT (inset of more dense page with perforation)
– each traveler needs such a map. It shows all main routes and
the most necessary information about a resort.
DESCRIPTION OF A RESORT – what’s new at a resort, resort
review, recommendations, positive and negative aspects,
description of hotels and apartments, restaurants and casinos,
slopes, ski lifts, offerings of recreation for children.
EXTREME – resorts for people who do not imagine their life
without good portion of adrenaline. Where and how to rent
a helicopter, where and how to ski, what’s new in extreme
recreation.
SPA – description of SPA resorts and recommendations.
FAMILY RECREATION – resorts for intimate family recreation, far
from noisy clubs, restaurants and gatherings.

VOYAGE
Winter recreation –
all round the year
Prices for advertising
placement
Advertisement module Size Price
2nd strip of a covering
First double-page
(2nd strip of a covering
& 1st strip of a bloc)
1st strip of
an article bloc
245x297mm
+ 5mm of each edge to be cut € 6000
490x297mm
+ 5mm of each edge to be cut € 9000
245x297mm
+ 5mm of each edge to be cut € 5000
Double-page 490x297mm + 5mm of each edge to be cut € 6000
Strip 245x297mm + 5mm of each edge to be cut € 3000
3rd strip of a covering 245x297mm + 5mm of each edge to be cut € 6000
4th strip of a covering 245x297mm + 5mm of each edge to be cut € 9700
• Prices are shown net of VAT (18%)
• All propositions concerning contextual advertising shall be discussed
additionally.
DISCOUNTING SYSTEM
A discount for placement of an advertising module in 2 issues – 10%
A discount for placement of an advertising module in 3 issues – 20%
A discount for placement of an advertising module in 4 issues
(annual placement) – 35%

VOYAGE
Winter recreation –
all round the year
Projects to be considered
for a future cooperation
1. Placement of image or module advertising in the bloc of
prestige (covering, first double-page, hard inset, hard inset with
perforation with a map of resort);
2. Placement of image or module advertising in the bloc of
articles;
3. Writing an article on route and theme interesting for you,
with your advertising support. A cost of an advertising module
is calculated according to the price-list with 15% discount. An
article shall be written in conference (you provide us with photos
and information). Placement of an article on 2-4 stripes + image
or advertising module of Your company.
4. Sponsorship of a rubric:
a) Placement of logotype of sponsoring company of general size
of 6x2cm on each strip of a rubric (depending on number of strips
of a rubric);
b) Mention of sponsoring company at the beginning of a rubric, no
more than 4 lines, or thanksgiving to a of sponsoring company at
the end of a rubric;
c) Placement of logo of your company, picture of an airliner with
your symbols, as well as flight timetable, volume – 1 strip;
d) Placement of logotype of sponsoring company on the covering,
together with the announcement of a rubric;
5. Placement in the News rubric: informational material with
photos, image or module advertising;
6. Quick interview with a Head of a company or PR-project. This
project includes placement of PR-material (quick interview of
interview with a Head) on a double-page or two double-pages.
Quick interview means you answering our questions according to
questionnaire made-up beforehand. An interview is taken by our
journalist.
We shall consider any special projects.

VOYAGE
Winter recreation –
all round the year
Contacts
Address:
101000, Moscow, Malaya Lubianka street, 16, bld.1
Telephone/Fax +7 (495) 621 8585
President
Arkadiy Furman
afurman@voyagemagazine.ru
President
Yuriy Bugelski
Chief Editor
Petr Levitski
s@voyagemagazine.ru
Art Director
Yuriy Buga
buga@centerplus.ru
Director of SKI GUIDE project
Ekaterina Rachkova
ski@voyagemagazine.ru
Advertising Director
Areva Akopova
areva@voyagemagazine.ru
Advertising
Olga Shepeleva
sh@voyagemagazine.ru
Elena Chekalina
elena@voyagemagazine.ru
Liliya Hodos
liliya@voyagemagazine.ru
Public relations
Ksenia Bushueva
pr@voyagemagazine.ru
Distribution Director
Sergey Maliutin
sim@centerplus.ru
+7 (495) 621 7192
www.voyagemagazine.ru