Visual Identity Guidelines - The Sphere Project

Logo Colour palette Typefaces Downloads
Elements Colours Variations Exclusion zone Minimum sizes Use and misuse
Humanitarian Charter and Minimum Standards
in Humanitarian Response
The Sphere Project establishes and
promotes minimum standards for use
by the global humanitarian community
in their response to the plight of people
affected by disaster or conflict.
A voluntary initiative encompassing a
broad range of humanitarian actors,
its goal is to improve the quality and
the accountability of humanitarian
response.
The new Sphere Project logo expresses
in a lively manner the character of the
Sphere community: compassionate,
professional, global.
Professionalism as well as commitment
to quality and accountability are
qualities reflected in its simple, clean
look.
The font used for the logotype and
tagline – Myriad – is a sans serif,
humanist typeface derived from
handwriting; it conveys a clear and
professional yet empathetic look.
Humanity and compassion are
suggested by the hand-drawn style of
the logomark – the earth globe.
The green and blue are fresh,
complementary colours; the gradient
representing the sea gives the logomark
a contemporary look.
The latitude and longitude lines
suggest energy and urgency, recalling
the nature of humanitarian response as
well as a global network.
The circles encompassing the globe
illustrate protection as well as the
universality of the humanitarian
imperative.
The Sphere Project | Visual Identity Guidelines 1.0