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Visual Identity Guidelines - The Sphere Project

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Logo Colour palette Typefaces Downloads<br />

Elements Colours Variations Exclusion zone Minimum sizes Use and misuse<br />

<strong>The</strong> <strong>Sphere</strong> <strong>Project</strong> logo may be used to identify products<br />

and activities related to the <strong>Sphere</strong> Handbook and<br />

developed by the <strong>Sphere</strong> community – that is, organizations<br />

and individuals committed to the <strong>Sphere</strong> principles and<br />

standards.<br />

However, certain conditions apply:<br />

• the authorship of these products needs to be clearly<br />

identified and prominently displayed so as not to imply<br />

endorsement by the <strong>Sphere</strong> <strong>Project</strong> office;<br />

• the logo cannot be used in any way that might suggest<br />

endorsement by the <strong>Sphere</strong> <strong>Project</strong> office (please consult<br />

the <strong>Sphere</strong> <strong>Project</strong> office in case of doubt);<br />

• the logo cannot be reproduced alone on the cover<br />

of publications (print or electronic) websites or other<br />

products (please consult the <strong>Sphere</strong> <strong>Project</strong> office in case<br />

of doubt);<br />

• the logo cannot be used for commercial purposes nor<br />

be displayed on items designated for sale without prior<br />

agreement by the <strong>Sphere</strong> <strong>Project</strong> office;<br />

• the logo cannot be used in business cards, letterheads or<br />

personal websites.<br />

How not to use the logo<br />

<strong>The</strong> logo should not be reproduced in any way that alters it<br />

or causes its deterioration. In particular, avoid:<br />

• stretching, distorting or condensing it;<br />

• altering the proportions between logotype, tagline and<br />

logomark;<br />

• modifying the colour specifications;<br />

• altering or substituting the Myriad typeface;<br />

• reproducing the logo from a photocopy, facsimile,<br />

printed sample or anything other than the approved<br />

artwork files available alongside these guidelines;<br />

• reproducing it on a busy background, like a photograph,<br />

or on a solid background colour other than black or<br />

Pantone 294 when using its reversed version.<br />

Examples of how not to use the logo<br />

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<strong>The</strong> <strong>Sphere</strong> <strong>Project</strong> | <strong>Visual</strong> <strong>Identity</strong> <strong>Guidelines</strong> 1.0

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