organicNEWS - Scottish Organic Producers Association

Organic Red Meat Retail Sales Data
The following retail sales data (© Kantar Worldpanel 2013) was presented at the annual SAC Consulting Organic
Prospects conference on 31st January 2013. The information complements the production data published in
the Organic Market Link Annual Organic Producer Survey 2012-2013 by Caroline Shahin of SAC Consulting. It is
a rare exclusive that we are able to access data of this quality and accuracy so hopefully you will find it of
value.
The data is extracted from retail sales from 2011 to 2012 for the main UK multiple retailers (supermarkets).
Of key note is that despite challenging market conditions organic red meat sales continue to perform. There
is clearly consumer demand for organic red meat and in pure economic terms demand is out-stripping supply
as the premia demonstrate. Imports are not affecting the organic market at the current time. Farm gate
prices for beef are at an all time record high of 440-450 ppkgdw, with a premium of 65 pence or more.
Organic lamb has been slow to shift off farm in the past two months but prices have maintained a premium.
There has been a lot of uncertainty in the meat processing sector in the past few months that will have
affected procurement.
UK Organic Beef Retail Sales
9,000
8,000
7,000
6,000
5,000
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2011 2012
Volume (000 Kgs)
Spend Share (£%)
Expenditure
(£000s)