organicNEWS - Scottish Organic Producers Association
organicNEWS - Scottish Organic Producers Association
organicNEWS - Scottish Organic Producers Association
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<strong>Organic</strong> Red Meat Retail Sales Data—LAMB<br />
Retail Measure of <strong>Organic</strong> Lamb Cuts<br />
<strong>Organic</strong> Prospects, 31st January<br />
2013<br />
© Kantar Worldpanel<br />
Note the increase in price for lamb joints seems to be reducing the volume sold per shopping trip. Lamb<br />
mince is performing well and a fall in price of steak has seen an increase in sales, but not for chops. There is<br />
no market for diced or stewing lamb.<br />
UK Retailer Performance on<br />
<strong>Organic</strong> Lamb<br />
<strong>Organic</strong> Prospects, 31st January<br />
2013<br />
© Kantar Worldpanel<br />
Like beef, Sainsbury’s have taken a strong lead in 2012. This lead is at the expense of competitor retailers so<br />
Sainsbury's appear to be gaining customers and managing to convince the new customers to spend on organic<br />
lamb. Waitrose has a stronger market share of organic lamb (down ~2% to ~18% in 2012) than organic beef<br />
(down ~5% to 10% in 2012, see page 7).<br />
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