Contents - Auckland Rugby Football Union

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FREE* travel on trains and special event buses with your pre-purchased game ticket, check maxx.co.nz for full details From $59 AduLT $20 CHiLd $109 AduLT $40 CHiLd Total Hose & Fitting Service Highlights Contentsof 2010 • The Daniel average Braid, crowd John for Afoa, the Jerome competition Kaino, was Keven up by 39.7% Mealamu, to 16,182 Joe Rokocoko, (the highest Benson since 2007). Stanley and Isaia Toeava were selected for the All Blacks. The Blues achieved the highest numbers at gate • Angus Ta’avao, Sean Polwart, Liaki Moli and with 138,000 at an average of 17266 (+ 3.6%). The Tyrone Ngaluafe were selected for the NZ highest since 2008 and this was despite being last on the Under-20 table for squad five weeks, which whilst won the the IRB Chiefs Junior (+125%) World and Championship. the Highlanders (+69.5%) had massive increases • over Mark 2011. Anscombe was appointed coach of the New Zealand Under-20 team and Brian Evans The and Blues Grant also Hansen had the coached highest the individual Black Ferns crowd tofor the win season a World against Cup title. the Crusaders on 24 February (31,500). Crowds at Eden Park however declined by • 11% Northern with the Region North titles Harbour were stadium won by crowd the (Blues v Chiefs) Under-20, boosting Under-18A, our overall Under-18 result. Div, Under-16 and Secondary School Girls teams. These teams Attendance all went through at home their derby programmes fixtures versus unbeaten. overseas teams The Under-20 was a positive team for also the had Blues. wins Our over average against Canterbury NZ based Under-21, teams Otago was 22,375 Under-20 which andwas 29% better Wellington than the Under-20. season average of 16,667 and 84% better than the average against overseas teams of • Mt Albert Grammar School was crowned New 12,150. Zealand’s champion 1st XV team after defeating The Hamilton trend of Boys domestic High. fixtures The team outperforming also won the matches revered against Moascar overseas Cup – the teams Ranfurly continued Shield with of the game New against Zealand the 1st Chiefs XV rugby. at North St Kentigern Harbour Stadium College being defeated a season Manurewa highlight High with to win 20,200 the through Co-educational the 1st XV division. • Auckland Storm finished their programme undefeated. Monalisa Codling, Fiao’o Faamausili, Victoria Grant, Victoria Heighway, Trish Hina, Linda Itunu, Emma Jensen, Justine Lavea, Huriana Manuel, Karina Penetito, Anna Richards, PAGE gate. Vita Robinson, Aroha Savage, Joan Sione, Doris Taufateau and Renee Wickliffe were part of the There was continued debate around the scheduling of • fixtures Ponsonby during defeated Super Rugby. Grammar Carlton for a seventh consecutive Gallaher Shield title. We are firmly stuck in the paradigm of playing rugby • on Alex Friday Hodgman, and Saturday Dillian nights Haloholo, whilst Sean our biggest competitor Brookman, in Patrick the Auckland Tu’ipulotu, market, Joe Edwards, the Warriors are not. David Adams, Eugene Teauraki, Matt McGahan, Wharenui Hawera, Calvary Fonoti and Jordan We Payne have were continued named to in lobby the New the NZRU Zealand for at least one Under-17 Sunday Development afternoon fixture squad. and we are delighted • that Onosa’i we will Auva’a be enjoying played for a Sunday the New afternoon Zealand Sevens. match against the Bulls at Eden Park in March 2013. • Michael Fatialofa, Matt McGahan, Gafastasi Su’a, Milford Keresoma, Albert Nikoro, Bryn Hall, Junior Va’atofa and Ofa Tu’ungafasi There were some outstanding results for the represented New Zealand Secondary Schools. competition in regards to TV audiences in 2012. • After David 18 Ormrod, rounds and James the Semple, conclusion Kieran of the Willliams, round robin phase Brad Linklater, of the competition, Tom Vaughan cumulative and Teimana Sky Viewership Mohi was represented up +48.3% New (12.03m) Zealand on Universities. 2011. • Average Auckland viewership referees Matthew per week Stanish, was up +34.4% Jonathon White, Ben Skeen, Shaun Elliott and Sheldon Eden-Whaitiri were selected in the National The Blues average audience was 193,000 and we Squad while Rob Parkes, Richard Jenson, Steve rated third behind the Chiefs and the Crusaders. Piacun and Kyle Harris were selected in the The highest rating game was Hurricanes v Crusaders Northern Region Squad. in Round 18 with 322,000 viewers, while the highest • rating The Auckland Blues game Under-85kg was v Hurricanes team retained Round theFive New Zealand Barbarians Trophy and the Challenge Trophy. • Auckland The Auckland Rugby East team won the NRM Roller The Mills ITM Championship. Cup 2012 saw Auckland being able to settle into a similar format to last season with 10 games being played within eight weeks and five home games played within just 27 days. The one difference in the competition structure from last season was that the semi-finals were reinstated after they were removed in 2011 due to the Rugby World Cup, this proved to work in Auckland’s favour with a third place round robin finish . We then went on to beat Wellington in an away semi-final before ultimately losing to Canterbury in the final. Highlights of 2010 World Cup winning Black Ferns. 2 List of Officers 3 Chairman’s Report 4 Chief Executive’s Report 8 Club Rugby Contacts 17 Our People 18 Across the Union 20 Council of Delegates’ Report 34 Blues Team 2010 Photo and Results TV Audiences 38 Auckland Team 2010 Photo and Results 40 Auckland Sevens Team 2010 Photo 42 Auckland Storm Team 2010 Photo 43 Representative Results 2010 (668,000). 44 2010 National Honours 46 Club Competition 2010 47 Auditor’s Report 48 Financial Report with 289,000. 49 2012 SEASoN Fri 24 Feb 7:35 pm v Crusaders, Eden Park Fri 2 Mar 7:35 pm v Chiefs, Waikato Stadium Sun 11 Mar 6:10 am v Bulls, Loftus Versfeld Sat 17 Mar 6:10 am v Stormers, Newlands Stadium Fri 23 Mar 7:35 pm v Hurricanes, Eden Park Thu 5 Apr 9:40 pm v Rebels, AAMI Park Fri 13 Apr 7:35 pm v Sharks, Eden Park Fri 20 Apr 7:35 pm v Highlanders, Forsyth Barr Stadium Fri 27 Apr 7:35 pm v Reds, Eden Park Fri 4 May 7:35 pm v Hurricanes, Westpac Stadium Fri 11 May 7:35 pm v Lions, Eden Park Sat 19 May 7:35 pm v Crusaders, Christchurch Stadium Sat 26 May 7:35 pm v Highlanders, Eden Park Sat 2 Jun 7:35 pm v Chiefs, Nth Harbour Stadium Sat 7 Jul 7:35 pm v Force, Eden Park Sat 14 Jul 5:30 pm v Brumbies, Canberra Stadium Tickets for home games available from ticketmaster.co.nz, 0800 111 999. PLAyERS: (in alphabetical order) Gareth Anscombe, Anthony Boric, Daniel Braid, Luke Braid, Charlie Faumuina, Michael Hobbs, Jerome Kaino, Chris Lowrey, Tevita Mailau, Pauliasi Manu, Alby Mathewson, Tom McCartney, Keven Mealamu(c), Brad Mika, George Moala, Liaki Moli, Lachie Munro, Ma’a Nonu, Filo Paulo, David Raikuna, Rene Ranger, Peter Saili, Benson Stanley, Sherwin Stowers, Angus Ta’avao, Isaia Toeava, Ali Williams, Tony Woodcock, Piri Weepu, Rudi Wulf. www.theblues.co.nz www.facebook.com/theblues @bluesrugbyteam Auckland welcomed back coach Wayne Pivac who named a young but exciting side to contest the 2012 ITM Cup with 17 members of the squad gaining experience in the Blues squad in 2012 and eight players having turned out for New Zealand Under-20 sides in the last four years. Pre-season expectation was that the Auckland side would press for a place in the semi-finals. game game 4 pass pass Auckland would once again play its home games in Thanks to photosport for their contribution the world-class to this report Eden and Park their and on-going this created partnership a similar with Auckland Under-18A celebrate winning Auckland the Rugby Northern and Region the Blues. title issue to the last season - how to create atmosphere 36 2 www.aucklandrugby.co.nz 1
Highlights Contentsof 2010 • in a Daniel stadium Braid, that John seats Afoa, 48,000 Jerome people, Kaino, with Keven modest crowds Mealamu, projected. Joe Rokocoko, Benson Stanley and Isaia Toeava were selected for the All Blacks. Provincial Rugby continues to be a success in • Angus Ta’avao, Sean Polwart, Liaki Moli and provinces without access to Super Rugby, however Tyrone Ngaluafe were selected for the NZ the ITM Cup again struggled for relevance in the main cities. Under-20 Provinces squad such which as Bay won of the Plenty, IRB Junior Northland World and Championship. Taranaki saw strong home support. • Mark Anscombe was appointed coach of the New New initiatives Zealand for Under-20 the season team were and that Brian children Evans under and 14 Grant were Hansen free to coached all home the games Black and Ferns there to were win three a World and Cup five game title. ticket packs available for purchase. • Northern Region titles were won by the Under-20, Under-18A, Under-18 Div, Under-16 and Secondary School Girls teams. These teams Our press and radio advertising campaigns took a all went through their programmes unbeaten. slightly different approach than previous seasons where The the Under-20 focus was team on also heritage, had wins localness, over loyalty and Canterbury hard fought Under-21, matches Otago against Under-20 long standing rivals. Wellington Under-20. After • Mt the Albert February-to-August Grammar School marathon was crowned of Super New Rugby Zealand’s comes champion the short 1st sharp XV sprint team that after is defeating the ITM Cup. Hamilton Auckland Boys was High. to play The its team five home also won games the in a 27-day period. It’s tough on the players, but easier revered Moascar Cup – the Ranfurly Shield of on the fans who can see five great games within a New Zealand 1st XV rugby. St Kentigern College month, and at very affordable prices. defeated Manurewa High to win the Co-educational We 1st opted XV division. to drive home this message of ‘five home games • Auckland in 27 Storm days’, encouraging finished their fans programme to really get behind undefeated. their local Monalisa team for Codling, this short Fiao’o time. Faamausili, And Victoria show Grant, that Victoria the players Heighway, are going Trish to give Hina, it everything, Linda Itunu, our Emma imagery Jensen, revealed Justine players Lavea, bursting out of the Huriana frame Manuel, and into Karina the section Penetito, of the Anna ads Richards, reserved for match and ticketing information. PAGE games Vita Robinson, on public trains Aroha and Savage, selected Joan buses. Sione, Doris Taufateau and Renee Wickliffe were part of the Highlights of 2010 Crowd World Figures Cup winning Black Ferns. 2 • Auckland Ponsonby had defeated five home Grammar games, two Carlton of which for a were played seventh Saturday consecutive and one Gallaher each on Shield Wednesday, title. Friday • Alex Hodgman, Dillian Haloholo, Sean Brookman, Patrick Tu’ipulotu, Joe Edwards, Auckland’s average match attendance was 6385 David Adams, Eugene Teauraki, Matt McGahan, which was up 19 per cent on 2011. The biggest crowd Wharenui was achieved Hawera, against Calvary Wellington Fonoti and (7850) Jordan where Payne Barfoot were and named Thompson in the New used Zealand 1000 tickets they Under-17 received Development as part of their squad. sponsorship to bring 10 • groups Onosa’i of school Auva’a children played for along the New to the Zealand game which Sevens. • created Michael a great Fatialofa, atmosphere. Matt McGahan, Gafastasi Su’a, Milford Keresoma, Albert Nikoro, Bryn Average Rugby First membership attendance was Hall, Junior Va’atofa and Ofa Tu’ungafasi 22% which was a six per cent increase on last represented New Zealand Secondary Schools. year and compares to an average membership • attendance David Ormrod, rate of James 55% at Semple, Super Rugby Kieran games. Willliams, Brad Linklater, Tom Vaughan and Teimana Mohi represented New Zealand Universities. • The Auckland cumulative referees total number Matthew of Stanish, viewers Jonathon for live ITM Cup White, matches Ben after Skeen, the Shaun round robin Elliott stage and Sheldon was 5.25 million. Eden-Whaitiri This number were is selected slightly down in the on National last season’s total Squad of 5.59 while million Rob viewers. Parkes, Richard Jenson, Steve Piacun and Kyle Harris were selected in the The Northern table below Region looks Squad. at the average viewership audience for major provincial unions in the round • The Auckland Under-85kg team retained the robin phase of the competition. New Zealand Barbarians Trophy and the Challenge Trophy. Auckland Waikato Wellington Canterbury Otago • The Auckland East team won the NRM Roller Total 751,300 708,300 801,800 903,700 801,300 Mills Championship. List of Officers 3 Chairman’s Report and Sunday. 4 Chief Executive’s Report 8 Club Rugby Contacts 17 Our People 18 Across the Union 20 Marketing Council of Delegates’ Report 34 Blues Team 2010 Photo and Results 38 Auckland Team 2010 Photo and Results 40 Auckland Sevens Team 2010 Photo 42 Auckland Storm Team 2010 Photo Viewership 43 Representative Results 2010 44 2010 National Honours 46 Club Competition 2010 47 Auditor’s Report 48 Financial Report 49 On the back of the highly successful True Blues four and eight pack offerings from Super Rugby season, we decided to trial a similar offering for the ITM Cup, these packs were given the name ‘Blue and White 3 and 5 Packs’. The Blue and White 3 and 5 packs were communicated in a below the line campaign using the Auckland Rugby email database, social media channels and website. The uptake was encouraging with more than 300 packs sold. To ensure the link between club rugby and provincial rugby was upheld, the first game of the season against Manawatu was ‘Club Day’. The Manawatu match also fell on Father’s Day so a special Fathers Day offer of a premium covered seat and merchandise, combined with the junior tournament ensured that the Manawatu match was one of our strongest crowds of the season. Average per match 75,230 70,830 80,180 90,370 80,130 Auckland’s ITM games were viewed by 751,300 people, which was the fourth highest result for the major unions. Canterbury was the most watched team in the country with 903,700 viewers. SPONSORSHIP Blues Whilst the 2012 season presented some difficult challenges due to the performance of the team, the sponsorship programme continued to be successful in regard to revenue generation and creative leverage concepts. Sponsorship revenue was up 6 per cent on the previous year and clearly demonstrates that despite tough economic conditions, Super Rugby is a platform that delivers a solid commercial return to our partners. The integrated ticketing programme was continued Thanks to photosport for their contribution We have continued to this report to work and their very on-going closely with partnership our with for Auckland 2012, this Under-18A provided celebrate free transport winning Auckland the to and Northern from Rugby and Region the Blues. title sponsorship family to ensure they leverage their 2 www.aucklandrugby.co.nz 37 1
Page 1 and 2: Contents PAGE Highlights of 2012 PA
Page 3 and 4: Highlights List Contents of Officer
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Contents - Auckland Rugby Football Union

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