ey-megatrends-report-2015

Welcome
At EY, we describe megatrends as large, transformative global forces that define
the future by having a far-reaching impact on business, economies, industries,
societies and individuals.
We live in a world in constant motion. Goods, capital and labor are traveling
globally at a faster pace than ever and moving in novel patterns. Technological
innovation, including digital, is rewriting every industry and the way in which
human beings manage their lives. In this world, the ever-increasing acceleration
of change is one of the few constants.
EY has identified six megatrends. We think that each has the present and future
capacity to disrupt and reshape the world in which we live in surprising and
unexpected ways. We call them digital future; entrepreneurship rising; global
marketplace; urban world; resourceful planet; and health reimagined.
With each megatrend, we present a set of observations and facts designed to
cover what we deem to be the most important and interesting aspects. In total,
they provide a “best guess” from where we sit today as to how these megatrends
might unfold in the future.
As with any exercise of this type, we don’t claim to have a crystal ball. We do,
however, believe in the fundamental importance of thinking critically about the
implications embedded in these megatrends today, as well as scanning the horizon
for new developments. For EY, the megatrends process is one of the key ways in
which we gain insights that inform our mission of building a better working world.
The process helps us to better understand the challenges and opportunities that
our clients face so that we can effectively respond to their shifting needs.
In this spirit, EY invites you to peruse this report to consider how these
megatrends might also be impacting your business, your partners and your
customers — opening up new opportunities to achieve adaptation, growth and
success in the near and longer-term future.
Uschi Schreiber
EY Global Vice Chair — Markets and Chair, Global Accounts Committee
@uschischreiber
Uschi.Schreiber@eyop.ey.com
Megatrends 2015 Making sense of a world in motion
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