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38 Megatrends <strong>2015</strong> Making sense of a world in motion
5Resourceful planet Absolute population growth, economic development and more middle-class consumers will drive increasing global demand for natural resources — both renewable and non-renewable. While the world’s supply of non-renewable resources is technically finite, new technologies continue to impact the future supply picture by allowing access to formerly hard-to-reach and valuable oil, gas and strategic mineral reserves. The application of new technologies, as well as the shifting supply environment, will drive business model adaptation and innovation in multiple sectors — as well as impact the geopolitical balance of power. At the same time, natural resources must be more effectively managed, particularly from an environmental impact perspective. Growing concern over environmental degradation, securing strategic resources and the fate of our food and water supply are indicative of the fact that protecting and restoring the planet is a critical future imperative. Governments, societies and businesses must work in tandem to develop more sustainable approaches to the task of achieving economic growth while leveraging natural resource inputs. Megatrends <strong>2015</strong> Making sense of a world in motion 39
Page 1 and 2: Megatrends 2015 Making sense of a w
Page 3 and 4: Welcome At EY, we describe megatren
Page 5 and 6: Each megatrend is important in its
Page 7 and 8: major hub. In the global marketplac
Page 9 and 10: 1Digital future Fueled by the conve
Page 11 and 12: 2. Declining PC usage and increasin
Page 13 and 14: 4. Digital disruption is changing t
Page 15 and 16: 6. Workstyles and the means to enga
Page 17 and 18: 2Entrepreneurship rising The growth
Page 19 and 20: 2. High-impact entrepreneurs will c
Page 21 and 22: 4. The face of entrepreneurship is
Page 23 and 24: 6. Access to funding remains the bi
Page 25 and 26: 3Global marketplace will continue t
Page 27 and 28: 2. Trade-flow patterns will undergo
Page 29 and 30: 4. The growing global middle class
Page 31 and 32: 6. The war for talent grows increas
Page 33 and 34: 4Urban world The number and scale o
Page 35 and 36: 2. Demographic patterns will help s
Page 37 and 38: 5. An urban world requires major in
Page 39: 7. Truly sustainable cities must al
Page 43 and 44: Over the next 20 years 2. Increasin
Page 45 and 46: The cost of adapting to climate cha
Page 47 and 48: 6Health reimagined Health care —
Page 49 and 50: 2. Incidence of chronic disease wil
Page 51 and 52: 5. Genetic and genomic information
Page 53 and 54: 3Global marketplace 1. “The super
Page 55 and 56: Megatrends 2015 Making sense of a w

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