Persuasive Essay Rubric

AP Language and Composition │ Persuasive Argument
Head (10 points)
Appeal to logic
Hand (10 points)
Applies opinion to the social
context of the issue
Voice (20 points)
Audience
Authenticity
Organization and publication (10
points)
The writer provides factual
evidence that clearly supports
the argument. The information
provided in this appeal has a
clear relationship with the
argument.
The writer encourages the reader
to take some kind of action at the
end of the essay. This action is
directly related to the argument
of the essay.
Tone, voice, and point of view
are always appropriate to the
audience and purpose. The
writer utilizes diction and
sentence fluency appropriate to
the various appeals throughout
the essay. The language of the
argument is academic in nature.
The paper follows a clear and
logical train of thought set by the
thesis and advancement of
appeals. The essay can be found
in the writer’s AP Language and
Composition Google folder. The
title appears correctly:
Persuasive Essay.
The writer provides factual
evidence that supports the
argument. The information
provided in this appeal has a
clear relationship with the
argument.
The writer encourages the reader
to take some kind of action at the
end of the essay. This action
infers a relationship to the
argument of the essay.
Tone, voice, and point of view
are appropriate to the audience
and purpose. The writer utilizes
diction and sentence fluency
appropriate to the various
appeals. The language of the
argument is academic in nature
for most of the essay, but some
casualness occurs.
The paper follows a logical train
of thought related to the thesis
and advancement of appeals.
The essay can be found in the
writer’s AP Language and
Composition Google folder. The
title appears correctly:
Persuasive Essay.
The writer attempts to provide
factual evidence that supports
the argument, but it is minimal
and it is unclear how it relates to
the argument.
The writer references an action
seemingly related to the topic,
but does not indicate how the
reader can make this change.
Tone, voice, and point of view
are usually appropriate to the
audience and purpose. Diction
and sentence fluency are
inconsistent with the appeals.
The language of the argument is
casual in nature.
The paper follows a train of
thought related to the thesis and
advancement of appeals. The
essay can be found in the
writer’s AP Language and
Composition Google folder. The
essay contains the incorrect
name.
The logical appeal is not
present within the essay.
The writer supplies a cliché
action related to the topic. This
action, argument and the reader
do not have apparent
relationship.
Tone, voice, and point of view
are sometimes appropriate to
the audience and purpose.
Diction poorly represents the
appeals. The language of the
argument is casual in nature.
The paper does not follow a
train of thought related to the
thesis and advancement of
appeals. The essay was not
located in the writer’s AP
Language and Composition
Google folder. The writer had
to be told to place it there.
Conventions (10 points)
Proper MLA format is
maintained throughout the essay.
Standard English is maintained,
spelling and punctuation errors
are addressed.
Proper MLA format is
maintained throughout the essay.
Standard English is maintained,
spelling and punctuation errors
are addressed; however,
mistakes are made.
MLA format is attempted, but
does not follow the strict
guidelines presented in the
syllabus. There are many
spelling and punctuation errors
that create confusion for the
reader.
MLA format is missing.
Writing contains numerous
spelling and punctuation errors
indicating the essay was not
proofread for errors.