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creative/art Chairs: Robin Richeson Colter, B-Metro Joe O’Donnell, B-Metro Magazine Ingrid Lynch, Main Line Today Sunday, May 19, 2013 9:00 – 10:15 a.m. – Session 1 Brand Across Platforms (Mental Floss Magazine) (Joint with Audience Dev.) Brand integrity across media platforms, as well as products, has become a signature of this fast growing company, now a part of Dennis Publishing. Mental Floss is a hip, fact and trivia based national magazine that also publishes books and other products. They have a very strong brand and apply it across a spectrum of products. Featured Speaker: Will Pearson, Co-Founder of Mental Floss 10:45 – 12:00 p.m. – Session 2 – Woodruff Room (lobby level) Front of Book, Front of Mind (Joint with Editorial) Front-of-book sections are arguably a magazine’s most important real estate: they have an identity of their own and serve as a vital entrée to the feature well. How can you produce the most punchy, interesting, enlightening front of the book that, despite being in a monthly magazine, still feels urgent, timely, and part of the larger conversation? Experts from editorial and art teams weigh in. Featured Speakers: Devin Gordon, GQ, Jason Sfetko, GQ and Mary Melton, Los Angeles 2:00 – 3:15 p.m. – Session 3 Training for the Future, Adobe What is the future for InDesign, digital media, new software and, most of all, what’s coming next. Claudia McCue is the author of “Real World Print Production with Adobe Creative Suite Applications” She now specializes in teaching both creative and production professionals how to use Adobe products without hurting themselves or others. She is a Certified Technical Trainer, Adobe Certified Expert. Featured Speaker: Claudia McCue, Author 3:45 – 5:00 p.m. – Session 4 School of Thought – Future of Design Darren Sanefski received his master of arts from the State University of New York at Oswego and a bachelor of fine arts from Syracuse University. He was on the faculty at the S.I. Newhouse School of Public Communications and currently on the faculty at Ole Miss. Sanefski worked for The Post-Standard & its sister website, Syracuse.com. Featured Speakers: Darren Sanefski, Professor of Multimedia, Photography and Design at Ole Miss. & DMS Design Studio 4 | 37TH ANNUAL CONFERENCE
Confrence Track Location: Chastain (4th level) creative/art Monday, May 20, 2013 9:00 – 10:15 a.m. – Session 5 A Frank Design Discussion Carla Frank is a highly accomplished, visionary Creative Director specializing in content development, design, branding, positioning, management and education. She is a results-oriented, decisive leader with proven success in a cross section of both traditional and new markets. She was the founding creative director of O magazine and most recently the creative director at Cooking Light Featured Speaker: Carla Frank, Freelance Creative Director 10:45 – 12:00 p.m. – Session 6 Designer with Great Type Skills Using type in layouts. Gail Anderson has been a designer at Rolling Stone magazine, The Boston Globe Sunday Magazine and Vintage Books, as well as a Creative Director of Design at SpotCo. Currently she teaches in the School of Visual Arts MFA. Come hear her talk type. The relationship between type and photographs, illustrations or by itself. And how sometimes using type by itself can get around those small budgets. Featured Speaker: Gail Anderson, School of Visual Arts MFA 1:45 – 3:00 p.m. – Session 7 Making Good Into Great For over a decade, award-winning Metaleap Creative (a print, publication and digital design firm based in Atlanta) has had a love of publication redesign. Their work for national music, film and culture title Paste helped garner several ASME nominations. They have worked with The South, Washingtonian, and many other titles along the way, José Reyes, will share his passion and insights for what makes a successful publication redesign—from proposal to press. Featured Speaker: José Reyes, Founder/Creative Director for Metaleap Creative 3:30 – 4:45 p.m. – Session 8 Bull Session - Ideas Art directors send in something they are working on so that it can be discussed by guest art directors. Send in your work and get comments and suggestions. Featured Speaker: Gail Anderson, School of Visual Arts MFA 37TH ANNUAL CONFERENCE | 5
Page 2 and 3: schedule SATURDAY, MAY 18, 2013 8:3
Page 4 and 5: advertising Chairs: Jamie Flaws, Mi
Page 8 and 9: audience development Chair: Ashley
Page 10 and 11: editorial Chairs: Steve Fennessy, A
Page 12 and 13: marketing Chair: Todd Matherne, New
Page 14 and 15: digital Chair: John Palumbo, Rhode

exciting program available - City and Regional Magazine Association

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