exciting program available - City and Regional Magazine Association

schedule 

SATURDAY, MAY 18, 2013 

8:30 – 10:00 a.m. Committee Meetings – Buckhead 1 (lobby level) 

Marketing; Sponsorship; Membership; Governance; Website 

10:00 – 1:00 p.m. Board of Directors Meeting – Buckhead 2 (lobby level) 

1:00 – 5:00 p.m. Advertising Workshop – Buckhead 1 (lobby level) 

Jack Daly, Smart Selling workshop 

4:00 – 5:00 p.m. Financial Standards Session – Buckhead 2 (lobby level) 

Survey Participants Only 

6:00 – 7:30 p.m. Welcome Reception – Grand Ballroom (4th floor)) 

SUNDAY, MAY 19, 2013 

8:00 – 9:00 a.m. Exhibits Open/Continental Breakfast – Grand Ballroom (4th floor) 

9:00 a.m. Special Publisher’s Session - Running your business 

Entrepreneurially with guest speaker Jack Daly 

– Grand Ballroom (4th floor) 

9:00 – 10:15 a.m. Concurrent Sessions #1 

Advertising; Creative-Art; Audience Development; 

Editorial; Marketing; Digital 

10:15 – 10:45 a.m. Refreshment Break – Grand Ballroom (4th floor) 

10:45 – 12:00 p.m. Concurrent Sessions #2 

12:00 – 1:45 p.m. Lunch/Speaker – Grand Ballroom (4th floor) 

James Kane, Renowned loyalty expert and author 


3:15 – 3:45 p.m. Refreshment Break – Grand Ballroom (4th floor) 


5:30 – 7:15 p.m. Reception – Historic Swan House, Atlanta History Center 

(Shuttle buses start at 5:30 pm) 

Sponsored by Atlanta CVB and Atlanta Magazine 

MONDAY, MAY 20, 2013 

8:00 – 9:00 a.m. Exhibits Open/Continental Breakfast – Grand Ballroom (4th floor) 

9:00 – 10:15 a.m. Concurrent Sessions #5 

Advertising; Creative-Art ; Audience Development; 

Editorial; Marketing; Digital 

10:15 – 10:45 a.m. Refreshment Break – Grand Ballroom (4th floor) 


12:00 – 1:30 p.m. Lunch on your own 


3:00 – 3:30 p.m. Refreshment Break – Grand Ballroom (4th floor) 


6:30 p.m. Reception, Annual Awards Banquet and Presentation of the 

RR Donnelley Lifetime Achievement Award – Grand Ballroom (4th floor)

speakers 

Saturday, 1:00 – 5:00 p.m. 

advertising – sales workshop – Buckhead 1 (lobby level) 

Jack Daly 

Speical Publishers Session 

Sunday 9 a.m. 

Running your business - 

magazine entrepreneurially. 

Grand Ballroom (4th floor) 

Jack speaks from 20+ years of EXPERIENCE! 

He inspires audiences to take action in the 

areas of sales, sales management, customer 

loyalty, team building and personal motivation. 

Jack brings 20+ years of field-proven experience...from 

a starting base with the CPA firm 

Arthur Andersen to the CEO level of several 

national companies. He walks the walk! He 

talks the talk! Jack’s Smart Selling workshop 

is designed to teach you what you need to 

know to get to the top of your game! This session 

will show you how to apply street tested 

techniques that make the difference as well as 

reinforce and provide accountability to ensure 

that things are getting done! 

sunday Lunch – Keynote 

james kane 

James Kane is considered the leading 

authority and researcher on the brain science 

behind what makes someone loyal. The 

author of two upcoming books, The Loyalty 

Switch and Virtually Loyal, James has helped 

organizations around the world experience 

tremendous growth by showing them how to 

build nearly-unbreakable relationships with 

their members, customers, clients, vendors, 

and even employees. For more information, 

visit his website at www.jameskane.com 

CRMA 2013 Annual Meeting Sponsors 

Saturday Opening Reception – Super Lawyers, a Thomson Reuters Business 

Sunday AM Refreshment Break – Freeport Press 

Sunday Keynote Luncheon – Adobe Systems 

Sunday PM Refreshment Break – Brown Printing 

Sunday Host Reception – Atlanta Convention and Visitors Bureau and Atlanta Magazine 

Monday AM Refreshment Break – Verso Paper 

Monday Reception – GTxcel (formerly Godengo+Texterity) 

Monday Lifetime Achievement Award – RR Donnelley 

Nametag Lanyards – Freeport Press 

Conference Totebags – ICN 

37TH ANNUAL CONFERENCE | 1

advertising 

Chairs: Jamie Flaws, Minnesota Monthly 

Gary Whitaker, 417 Magazine 

Sunday, May 19, 2013 

9:00 – 10:15 a.m. – Session 1 

Selling Successful Sponsorships 

Improve the ROI on your events. Develop sponsorship packages that not only 

deliver for the clients, but also provide the return on investment for you. Discover 

best practices in prospecting, positioning and closing sponsorships. Plus, don’t 

forget post-event follow up and delivery. 

Featured Speakers: Randy Stone, Atlanta Magazine, Garrett Heaberlin, Atlanta 

Magazine and Lacey Keally, Nashville Lifestyles 

10:45 – 12:00 p.m. – Session 2 

Best ideas: Sales management & execution 

New platforms, new staff, new media world. Top Sales leaders will shared their 

best practices in staffing structures, compensation, performance evaluation, 

motivation tactics and recruitment. This is a must session for all sales leaders. 

Featured Speaker: Jamie Flaws, Minnesota Monthly to Moderate 

2:00 – 3:15 p.m. – Session 3 – Buckhead 2 (lobby level) 

Debating Digital (Joint with Digital) 

Now more than ever advertisers are fleeing us for Google Ad Words, Facebook 

or online only digital ad opportunities. Digital expert Ryan Dorhn will help you learn 

how to handle these objections with detailed facts and stats that prove traditional 

media is still the best buy in the market! 

Featured Speaker: Ryan Dohrn, Brain Swell Media 

3:45 – 5:00 p.m. – Session 4 

Prospecting for Success 

Creating and Executing Your Big 50 Prospect List. Prospecting is a dying skill set 

and it so important to sales success. Ryan will show how to prospect and handle 

50-100 new clients in the next 30 days. This single workshop alone will change 

your sales life forever. 


2 | 37TH ANNUAL CONFERENCE

Confrence Track Location: 

Buckhead 1 (lobby level) 

advertising 

Monday, May 20, 2013 

9:00 – 10:15 a.m. – Session 5 

City Regional Magazine’s value in today’s economy 

Newflash: The Luxury Market still exists and is thriving. As City Regional 

publications we speak to this audience on a regular basis. A leading luxury 

market expert will help us leverage our existing product and audience to appeal 

to the luxury brands and decision makers. 

Featured Speaker: Steve Kraus, Chief Insights Officer for Ipsos MediaCT 


Digital: Mobile Monetization Strategies (Joint with Digital) 

Mobile usage is revolutionizing retail, and it is projected that by 2015, shoppers 

worldwide will spend $119 billion via mobile purchases. It’s clear that readying ourselves 

to monetize mobile is a critical next step. Our panel of experts will showcase 

successful strategies for mobile platforms and their revenue generation strategies. 

Featured Speakers: Kieran Keating, Rhode Island Monthly and Frank Jones, 

Palms Springs Life 

1:45 – 3:00 p.m. – Session 7 

Custom projects: Crack the code 

Puzzled on how to successfully land and retain custom projects? Fuzzy on how 

to structure a deal that truly is a win-win? Learn from CRMA experts on who 

makes for promising prospects, how to package and sell this capability and the 

secrets in determining which projects to say yes to. 

Featured Speakers: Todd Matherne, Renaissance Publishing, John Balardo, 

Hour Detroit and James Byles, Washingtonian 

3:30 – 4:45 p.m. – Session 8 

Branded Content: The New Frontier 

We’ve heard the talk, who’s walking the walk? Learn from CRMA innovators on how 

to successfully sell branded content. Uncover the key considerations to take into 

account and how to successfully introduce this new model into your organization. 

Featured Speakers: Erika Anderson, Los Angeles Magazine, Elyse Lupin, 

Philadelphia Magazine 


creative/art 

Chairs: Robin Richeson Colter, B-Metro 

Joe O’Donnell, B-Metro Magazine 

Ingrid Lynch, Main Line Today 


9:00 – 10:15 a.m. – Session 1 

Brand Across Platforms (Mental Floss Magazine) (Joint with Audience Dev.) 

Brand integrity across media platforms, as well as products, has become a signature 

of this fast growing company, now a part of Dennis Publishing. Mental Floss is a hip, 

fact and trivia based national magazine that also publishes books and other products. 

They have a very strong brand and apply it across a spectrum of products. 

Featured Speaker: Will Pearson, Co-Founder of Mental Floss 

10:45 – 12:00 p.m. – Session 2 – Woodruff Room (lobby level) 

Front of Book, Front of Mind (Joint with Editorial) 

Front-of-book sections are arguably a magazine’s most important real estate: 

they have an identity of their own and serve as a vital entrée to the feature well. 

How can you produce the most punchy, interesting, enlightening front of the book 

that, despite being in a monthly magazine, still feels urgent, timely, and part of the 

larger conversation? Experts from editorial and art teams weigh in. 

Featured Speakers: Devin Gordon, GQ, Jason Sfetko, GQ and Mary Melton, 

Los Angeles 

2:00 – 3:15 p.m. – Session 3 

Training for the Future, Adobe 

What is the future for InDesign, digital media, new software and, most of all, 

what’s coming next. Claudia McCue is the author of “Real World Print Production 

with Adobe Creative Suite Applications” She now specializes in teaching both 

creative and production professionals how to use Adobe products without hurting 

themselves or others. She is a Certified Technical Trainer, Adobe Certified Expert. 

Featured Speaker: Claudia McCue, Author 

3:45 – 5:00 p.m. – Session 4 

School of Thought – Future of Design 

Darren Sanefski received his master of arts from the State University of New York at 

Oswego and a bachelor of fine arts from Syracuse University. He was on the faculty 

at the S.I. Newhouse School of Public Communications and currently on the faculty at 

Ole Miss. Sanefski worked for The Post-Standard & its sister website, Syracuse.com. 

Featured Speakers: Darren Sanefski, Professor of Multimedia, Photography and 

Design at Ole Miss. & DMS Design Studio 



Chastain (4th level) 

creative/art 


9:00 – 10:15 a.m. – Session 5 

A Frank Design Discussion 

Carla Frank is a highly accomplished, visionary Creative Director specializing 

in content development, design, branding, positioning, management and 

education. She is a results-oriented, decisive leader with proven success in a 

cross section of both traditional and new markets. She was the founding creative 

director of O magazine and most recently the creative director at Cooking Light 

Featured Speaker: Carla Frank, Freelance Creative Director 

10:45 – 12:00 p.m. – Session 6 

Designer with Great Type Skills 

Using type in layouts. Gail Anderson has been a designer at Rolling Stone 

magazine, The Boston Globe Sunday Magazine and Vintage Books, as well 

as a Creative Director of Design at SpotCo. Currently she teaches in the School 

of Visual Arts MFA. Come hear her talk type. The relationship between type and 

photographs, illustrations or by itself. And how sometimes using type by itself 

can get around those small budgets. 

Featured Speaker: Gail Anderson, School of Visual Arts MFA 

1:45 – 3:00 p.m. – Session 7 

Making Good Into Great 

For over a decade, award-winning Metaleap Creative (a print, publication and 

digital design firm based in Atlanta) has had a love of publication redesign. Their 

work for national music, film and culture title Paste helped garner several ASME 

nominations. They have worked with The South, Washingtonian, and many other 

titles along the way, José Reyes, will share his passion and insights for what 

makes a successful publication redesign—from proposal to press. 

Featured Speaker: José Reyes, Founder/Creative Director for Metaleap Creative 

3:30 – 4:45 p.m. – Session 8 

Bull Session - Ideas 

Art directors send in something they are working on so that it can be discussed 

by guest art directors. Send in your work and get comments and suggestions. 

Featured Speaker: Gail Anderson, School of Visual Arts MFA 


audience 

development 

Chair: Ashley Mulder, Hour Media 


9:00 – 10:15 a.m. – Session 1 – Chastain (4th level) 

Brand Across Platforms (Mental Floss Magazine) (Joint with Creative/Art) 

Brand integrity across media platforms, as well as products, has become a 

signature of this fast-growing company, now a part of Dennis Publishing. Mental 

Floss is a hip, fact and trivia based national magazine that also publishes 

books and other products. They have a very strong brand and apply it across a 

spectrum of products. 

Featured Speaker: Will Pearson, Co-Founder of Mental Floss 

10:45 – 12:00 p.m. – Session 2 

E-Newsletters 

This panel session will give you the insight you need on everything e-newsletter. 

Listen in as SagaCity, Chicago Magazine & List Services Corp help you set schedules, 

obtain followers and make money by sharing what works for them. 

Featured Speakers: Don Seckler, List Services Corp., Stephanie Albright, 

SagaCity Media Inc. and Luke Seemann, Chicago Magazine 

2:00 – 3:15 p.m. – Session 3 

Direct Mail 

From your list purchase to your envelope choice this session will cover everything 

you need to know regarding Direct Mail. Our panel of Direct Mail experts will give 

you the tools you need to maximize results while keeping your costs in check. 

Featured Speakers: Andrew Majewski, AdSpace Communications, Lori Birney, 

Baltimore Magazine and Shawn Danitz, Borelli Direct 

3:45 – 5:00 p.m. – Session 4 

Newsstand - Increasing Your Sales and Presence 

Hear from the professionals on how to maximize your newsstand sales as they 

give you an insider’s look into the industry and what’s working for other city 

magazines. Listen too as our cover experts give our covers the makeovers they 

need to sell big. 

Featured Speakers: Alan Centofante, The Centofante Group, Bruce Thompson, 

CMG and Gil Brechtel, Magnet 



Habersham (4th level) 

audience 

development 


9:00 – 10:15 a.m. – Session 5 – Buckhead 2 (lobby level) 

Let’s Get Digital: Understanding your Digital Options (Joint with Digital) 

With so many options in the market, it’s hard to know what digital platform fits your 

magazine’s needs best. Spend this session taking an in-depth look at Adobe’s 

Digital Publishing Suite, deemed the future of digital publishing. Learn more from 

an Adobe representative and the Washingtonian magazine on making the switch to 

this exciting digital option. 

Featured Speakers: Michelle Sidwell, Adobe and David Van Voorhees, Washingtonian 

10:45 – 12:00 p.m. – Session 6 

From Circulation to Audience Development 

Circulation? Branding? Audience Development? What industry are we in exactly? 

As readers become users, and print subscribers move to digital subscribers our 

roles and job functions are constantly changing. Hear from other seasoned industry 

experts on the changing landscape of our jobs and how to stay on top! 

Featured Speakers: Don Seckler, List Services Corp. and Melissa Chowning, 

D Magazine 


Social Media (Joint with Marketing and Digital) 

We are past the honeymoon phase with Social Media. And it’s time to get serious about 

our social strategy. Sit in on this session and learn about social trends, obtaining followers 

and using social media in creative ways to develop a following and make money. 

Featured Speakers: Jill Hoffman, Scotts Marketplace, Alison Kitchens, 

Washingtonian and Megan Smith, San Diego 

3:30 – 4:45 p.m. – Session 8 

Best Ideas/Conference Wrap Up 

Had a question for your peers? Wanted to cover a topic none of the sessions 

addressed? Have a great idea to share? This session is the time. Come together 

one last time as we wrap up the conference by sharing ideas and hearing what’s 

working in our markets currently. A conference favorite, you won’t want to miss this 

open forum discussion. 

Featured Speaker: Moderated by Track Chair 


editorial 

Chairs: Steve Fennessy, Atlanta Magazine 

Geoff Van Dyke, 5280 Magazine 


9:00 – 10:15 a.m. – Session 1 

Digital: Content Strategies Across Multiple Platforms 

Your print magazine is different from your website, and your website is different 

from your apps. So why are you recycling the same content across different 

platforms that are serving different audiences? Hear why your web site and mobile 

app editorial content should differ from your print content. 

Featured Speaker: Kevin Donahue, Senior Managing Editor of MensHealth.com 

10:45 – 12:00 p.m. – Session 2 

Front of Book, Front of Mind (Joint with Creative/Art) 

Front-of-book sections are arguably a magazine’s most important real estate: they 

have an identity of their own and serve as a vital entrée to the feature well. How 

can you produce the most punchy, interesting, enlightening front of the book that, 

despite being in a monthly magazine, still feels urgent, timely, and part of the larger 

conversation? Experts from editorial and art teams weigh in. 

Featured Speakers: Devin Gordon GQ, Jason Sfetko, GQ, Mary Melton, 

Los Angeles and Steven E. Banks, Los Angeles 

2:00 – 3:15 p.m. – Session 3 

The Newsstand Gamble: Rolling the Dice with Covers 

City magazines are notorious for playing it safe with cover subjects: Best Restaurants, 

Weekend Getaways, Top Doctors. But what happens when a city book takes a risk on 

the newsstand with a provocative issue or highlights an ambitious piece of narrative journalism? 

Three editors dish on the good, the bad, and the ugly of risk taking with covers. 

Featured Speakers: Tom McGrath, Philadelphia, Tim Rogers, D Magazine and 

Geoff Van Dyke, 5280 Magazine 

3:45 – 5:00 p.m. – Session 4 

White-Out: Cultivating Staff Diversity 

The staffs of city magazines are, by and large, woefully behind the times in reflecting 

the diversity of the communities they cover. As America’s cities continue to become more 

and more diverse, a panel of minority and nonminority editors and writers discuss this phenomenon 

and how city magazines can proactively cultivate a diversity of talented staffers. 

Featured Speakers: Hank Klibanoff, former managing editor of the Atlanta 

Journal-Constitution and William Jelani Cobb, contributor to the New Yorker 



Woodruff Room (lobby level) 

editorial 


9:00 – 10:15 a.m. – Session 5 

Inside the Writer’s Studio 

Two of the most respected and decorated magazine writers working today discuss 

the challenges of reporting, balancing the demands of picky editors, and 

writing insightful, artful, and impactful narrative stories and the future of the form. 

Featured Speakers: Tom Junod, Esquire and Pamela Colloff, Texas Monthly 

10:45 – 12:00 p.m. – Session 6 

The Full Package: The Importance of Multimedia Storytelling 

As we move into an era in which editorial content delivered on digital platforms is 

more and more important, how do we take advantage of the opportunities provided 

by the Web and mobile apps? Listen to insight into creativity and best practices in 

print, online, and mobile—and how to do it all within budgetary constraints. 

Featured Speaker: Naka Nathaniel, original member of the team that launched 

NYTimes.com 

1:45 – 3:00 p.m. – Session 7 

Food: The Topic That Ate Service Journalism 

Food and dining coverage is the core franchise of most city magazines: year in 

and year out, we produce lists and packages that readers devour. But how, as 

editors and writers, can we keep food coverage fresh? This panel will explore new 

and creative ways to write about food and restaurants. 

Featured Speakers: Jake Silverstein, Texas Monthly, Dara Moskowitz Grumdahl, 

Mpls. St. Paul Magazine and Bill Addison (moderator), Atlanta magazine 

3:30 – 4:45 p.m. – Session 8 

And Now, For Something Different: Breaking Out of Established Editorial 

Conventions 

Magazines are living, breathing things and need to constantly evolve to stay fresh 

and vital. In this interactive, participatory session, a panel of editors will present 

stories and packages that eschew traditional formats, break rules, and are unconventional 

and exciting. We’ll hear from editors involved in the conception and execution 

of these stories on lessons learned, challenges faced, and reader feedback. 

Featured Speaker: Erin Chambers Smith, editor of San Diego magazine 


marketing 

Chair: Todd Matherne, New Orleans Magazine 


9:00 – 10:15 a.m. – Session 1 

Marketing Tools 

What are you using to drive audience to your events. This discussion panel will 

explain how they use all social media products, custom software and vendor 

software to drive audience and dollars to their events. 


10:45 – 12:00 p.m. – Session 2 

Marketing Big Events 

Listen to three publishers tell how they market some of their biggest events and 

what makes them successful. From Design Homes, Bridal Events to Best Of... 

Featured Speakers: Lauren Slete, Hour Detroit, Leah Krenn, Pittsburgh 

and Lauren Stalder, 417 Magazine 

2:00 – 3:15 p.m. – Session 3 

Textbook Marketing – Driving Attendance 

Darren Sanefski has an extensive design and marketing background. He is a 

graduate of State University of New York at Oswego and Syracuse University 

and now currently on the faculty at Ole Miss. He runs a freelance marketing and 

graphic design business, DMS Design Studio, and will speak on getting the most 

our of marketing your event to drive audience. 

Featured Speaker: Darren Sanefski, Professor of Multimedia, Photography and 

Design at Ole Miss. & DMS Design Studio 

3:45 – 5:00 p.m. – Session 4 

Best Ideas 

Every year we share our best ideas to improve the City Magazine Brand and get 

more people to our events. Come ready to share your best marketing project of 

the year and hear from magazines creating WOW events. 




East/West Paces (4th level) 

marketing 


9:00 – 10:15 a.m. – Session 5 

Survival of the Fastest: Emerging Trends in Tech and Social Media 

This serial entrepreneur, educator, and venture investor offers the latest emerging 

trends—each intersecting with social media and technology—that will change 

the way any business in every industry will operate and relate to its customers, 

employees, vendors, lenders, and partners. In this session, you’ll learn how to 

leverage social media and technology platforms to expand your business. You’ll 

hear about the newest technologies, the latest social-media tools, ways to better 

understand customer acquisition, and how to drive and build traffic. 

Featured Speaker: Howard A. Tullman, President & CEO of Tribeca Flashpoint 

Media Arts Academy 

10:45 – 12:00 p.m. – Session 6 

Branding your Products & Events with a consistent message 

Vicky Jones is a Brand expert based in Atlanta that works with companies like 

Coca- Cola, McDonalds, Georgia Pacific and many others to maintain brand consistency. 

Vicky will talk on how you as a marketer should showcase events and 

products to keep the same message and attract the right reader. 

Featured Speaker: Vicky Jones, President Brand Fever 


Social Media (Joint with Audience Development and Digital) 

We are past the honeymoon phase with Social Media. And it’s time to get serious about 

our social strategy. Sit in on this session and learn about social trends, obtaining followers 

and using social media in creative ways to develop a following and make money. 



3:30 – 4:45 p.m. – Session 8 

Upgrade Your Events: Innovative Sponsorship & Marketing Ideas 

Chad Kaydo will share some of the most innovative ideas for brand activation from 

successful events across the country, both within and outside of the magazine 

industry. This idea-packed session will look at social media, new technologies, 

and creative marketing plans to improve results and revenue. 

Featured Speaker: Chad Kaydo, Editor in Chief of BizBash Media 


digital 

Chair: John Palumbo, Rhode Island Monthly 


9:00 – 10:15 a.m. – Session 1 

Innovative Ways to Sell Sponsorships 

Innovative ways the digital world has allowed us to sell sponsorships and 

integrate advertising messages that are taboo in the print product. 

Featured Speakers: Mari DiChiara, Philadelphia, David Martin, San Diego and 

Deb Hopp, Mpls. St. Paul Magazine 

10:45 – 12:00 p.m. – Session 2 

Mobile First Strategy – Making Mobile Meaningful – Why and How 

Publishing for mobile consumption is now a necessity as readers increase their 

use of mobile devices. This panel will explore the changing landscape and 

address challenges that city & regional publishers face – from editorial, audience 

development, and advertising sales perspectives. Session will include mobile 

solutions, tips, and best practices. 

Featured Speaker: Kim Keller, GTxcel moderates 

Panelists: Betsy Benson, Pittsburgh, Terri Clair, Buffalo Spree and 

Heather Atwell, Yankee 

2:00 – 3:15 p.m. – Session 3 

Debating Digital (Joint with Advertising) 

Now more than ever advertisers are fleeing us for Google Ad Words, Facebook 

or online only digital ad opportunities. Digital expert Ryan Dorhn will help you learn 

how to handle these objections with detailed facts and stats that prove traditional 

media is still the best buy in the market! 


3:45 – 5:00 p.m. – Session 4 

Embracing Digital Convergence 

Panel of publishers discussing how they integrate, promote and digital initiatives 

within their organizations to the advantage, not the detriment of same. 

Featured Speakers: Rob Martinelli, Today Media, Frank Jones, Palm Springs Life 

and Irene Peterson, Mpls. St. Paul Magazine 



Buckhead 2 (lobby level) 

digital 


9:00 – 10:15 a.m. – Session 5 

Let’s Get Digital: Understanding your Digital Options 

(Joint with Audience Development) 

With so many options in the market, it’s hard to know what digital platform fits your 

magazine’s needs best. Spend this session taking an in-depth look at Adobe’s 

Digital Publishing Suite, deemed the future of digital publishing. Learn more from 

an Adobe representative and a City & Regional magazine that is making the 

switch to this exciting digital option. 

Featured Speakers: Bridget Roman, Washingtonian and David Van Voorhees, 

Washingtonian 

10:45 – 12:00 p.m. – Session 6 

Digital: Mobile Monetization Strategies (Joint with Advertising) 

Mobile usage is revolutionizing retail, and it is projected that by 2015, shoppers 

worldwide will spend $119 billion via mobile purchases. It’s clear that readying 

ourselves to monetize mobile is a critical next step. Our panel of experts will 

showcase successful strategies for mobile platforms and their revenue 

generation strategies. 

Featured Speaker: Kieran Keating, Rhode Island Monthly 

1:45 – 3:00 p.m. – Session 7 

Social Media (Joint with Marketing and Audience Development) 

We are past the honeymoon phase with Social Media. And it’s time to get serious 

about our social strategy. Sit in on this session and learn about social trends, 

obtaining followers and using social media in creative ways to develop a following 

and make money. 



3:30 – 4:45 p.m. – Session 8 

Best Ideas 

These publishers and digital masters will share what they have done to be 

successful in digital and most importantly share what to avoid. Please come 

with your ideas and questions to add to the conversation.

exciting program available - City and Regional Magazine Association

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