Berks County Living - City and Regional Magazine Association

INTRODUCTIONI am pleased to introduce you toBerks County LivingROBYN L. JONESAssociate PublisherBerks County Livingcontactme!This high-end monthly publication is compelling andattractive in design, as well as thought-provoking andentertaining in concept. Berks County Living was created tobe the signature publication for Berks County, and to provideadvertisers the opportunity to reach the hottest demographicgroups in the area through a truly upscale, full-color format. Weare a niche magazine that reaches Berks’ high-end consumersand big-business spenders. Berks County Living readers havethe income to support luxury items, finer homes and interiors,regular dining out and active lifestyles.Engaging editorial paired with high-quality productionand a generous use of color makes this lifestyle magazineyour link to the most affluent, distinct members of BerksCounty. It is our pleasure to open the door to Berks County.Together we can make Berks County Living the tool you’vebeen looking for to increase your business’s profitability.Sincerely,p 610.775.0640f 610.775.7412RJones@BerksCountyLiving.comGoggleWorks Center for the Arts | 201 Washington St. Suite 525 | Reading | 610.898.1928 Fax: 610.898.1933

PUBLICATIONPROFILEREDHOTTHE REGION’S PREMIER LIFESTYLE MAGAZINE | FEBRUARY 2012things we loveREADY,SET, GO!on a bus tripTRAVEL TIPSfrom the expertsFALLIN LOVEwith HautéChocolate Café+DISTRIBUTED TOPaid SubscribersEvery member of the Greater ReadingChamber of Commerce & Industry, theNortheast Berks Chamber of Commerce, andthe GoggleWorks Center for the ArtsSold at local newsstand locations,including Barnes & NoblebenefitsQUALITY PRODUCTHigh-end publication compellingand attractive in design,and thought-provoking andentertaining in concept. Targetinglocal affluent readers, with aprojected readership ofmore than 35,000COMPREHENSIVEDISTRIBUTIONEstablished and provendistribution channelsINCREASEDFREQUENCYPublished monthly,12 issues a yearProfessional offices, waiting rooms, high-endsalons, hotels, large business recruitmenttools, and many more...Berks County library systemMajor regional, local, and community eventsTARGETING BERKS’HIGH-END CONSUMERS ANDBIG-BUSINESS SPENDERSCore Readers: ages 35 - 65$75,000 + household incomes97 % HomeownersGoggleWorks Center for the Arts | 201 Washington St. Suite 525 | Reading | 610.898.1928 Fax: 610.898.1933

BERKSCOUNTYLIVING.COM BERKS COUNTY LIVING MARCH 2011 VOL.12, ISSUE 3THE REGION’S PREMIER LIFESTYLE MAGAZINEMARCH 2011rescued dogs,pets at work & moreLET THESUN SHINE INthe latest in windowtreatment optionsFASHIONABLEINTERIORShow fashion andfurniture connect2013 EDITORIALCALENDARJANUARYWeddingsDiary of a Bride-to-BeBerks Newlyweds Share their Wedding DayThe Look: Terrific TuxedosLiving In Style: Closet Envy! A Peek InsideFabulous Fashionable ClosetsSPECIAL AD SECTION: FitnessFEBRUARYTravelA Look Abroad:Travel Guides for Ireland & PragueTop 10 Berks Hidden GemsThe Look: Hair Makeovers to LoveLiving In Style: Get Ready for Guests!How to Prepare a Guest RoomSPECIAL AD SECTION: Women In BusinessMARCHHealthy YouBONUSdistributionBONUSdistributionPeople Overcoming Physical Obstacles(Profiles)Get Healthy from A-ZFitness Q&AThe Look: Shoes to Get You in GearLiving In Style: A New Look forWyomissing’s Janssen MansionSPECIAL AD SECTION: Pets & VetsAPRILThe 6th Annual Green IssueGreen Your Beauty RoutineHave you Heard of Aquaponics?Get Green by the NumbersThe Look: Tie on a Rainbow (of Scarves)Living In Style: Clean Up and Help Out!SPECIAL AD SECTION: People’s ChoiceMAYFamilyTop 10 Ways to Convince Your Kids You’re CoolBreaking into Business:Profiles of Young EntrepreneursCamping vs. Glamping (Glamorous Camping)Summer CampsThe Look: Maternity FashionLiving In Style: Explore Berks! By Walking,Biking and GeocachingSPECIAL AD SECTION: Home & GardenJUNEThe Men’s IssueGuy Greats: Berks’ Men Sharetheir Favorites9 Great Golf HolesThe Look: Dapper Father/Son DuosLiving In Style: The Bachelor PadSPECIAL AD SECTION: Men In BusinessJULYSummerBONUSdistributionBONUSdistributionBerks Summer Bucket ListTake an Ice Cream Tasting TourGet Reading with the Berks Co.Library SystemWet & Wild WatersportsThe Look: Staff Summer Fashion FavoritesLiving In Style: Summer in Centre ParkSPECIAL AD SECTION: Select DentistsAUGUSTEducation & FinanceDid You Know? Berks Colleges& Universities Q&AIs Cyber- or Homeschooling for You?After School Art at the GoggleWorksThe Look: Clutch & GoLiving In Style: Unbelievable OutdoorWater GardensSPECIAL AD SECTION: Auto DealersSEPTEMBERBusiness IssueBuilding Berks: ExploringTown Revitalization ProgramsCelebrating the Chamber’s 100thGRYP turns 10The Look: Menswear Inspired Looksfor LadiesLiving In Style: An OutstandingOley StaycationSPECIAL AD SECTION:Latino Businesses & Select LawyersOCTOBERSenior LivingGreat Creators – Where Berks ArtGot its StartCollect It!You’re Never Too Old to Take Up MusicThe Look: Stylish SweatersLiving In Style: Enter a Berks County HauntedHouse – If You Dare.SPECIAL AD SECTION: Select DoctorsNOVEMBERHoliday Gift GuideOur Annual Gift GuideThe Look: These Boots are Made for WalkingLiving In Style: What’s up with the W. ReadingElm Street Renovation?SPECIAL AD SECTION: Select ChiropractorsDECEMBERBest of BerksBONUSdistributionBONUSdistributionBONUSdistributionBest of Berks Winners for 2013Our Readers Voted – Find Out WhyThey’ve WonThe Look: Deck Your LookLiving In Style: Berks County Art as DécorSPECIAL AD SECTION: Holiday Retail4LEGGEDFRIENDS+IN EVERYISSUEAround Town, In the Limelight, Thoughts from the Chamber,“B” Scene, This Month, Five Things, Dining Out & Dining Guide

2013 AD RATESl e h i g h v a l l e y s t y l e . c o ml e h i g h v a l l e y s t y l e July 20 11 - volume 12, issue 7our21The Valley’s Monthly Lifestyle MagazineFaVoRiTeMarch/April 2011 — Volume 14, Issue 2THINGSSUSQUEHANNA STYLElocal faveswww.susquehannastyle.comsusquehanna TAKE A TULIP TOURGreat Places,Food Finds,shoPPing Ops& much more!july 2011MAR/APR 2011plusEGGS FOR BREAKFAST,BRUNCH & LUNCH!Home & Garden34FEATURINGAward-winning plants &designer inspirationsSPRING ISSUEAdd Lehigh Valley Style andSusquehanna Style magazines toyour advertising purchase andextend your coverage!the 2011COLOR OFTHE YEARREVEALED!page 64ADAMS | CUMBERLAND | DAUPHIN | LANCASTER | LEBANON | PERRY | YORKgo east or westADVERTISING RATESannual number of insertions | four colorSIZE 1x 4x 6x 8x 12xFULL PAGE $3,433 $3,097 $2,761 $2,598 $2,4302/3 $2,850 $2,577 $2,299 $2,152 $2,0161/2 $2,352 $2,241 $1,874 $1,764 $1,6431/3 $2,005 $1,816 $1,617 $1,522 $1,4281/6 $1,197 $1,092 $960 $913 $8551/9 $813 $726 $640 $603 $572Please subtract 15% for black and white rates | black and white plus one pms color - add $250 to the b/w rate.color cover premium positions1x 4x 6x 8x 12xINSIDE COVERS $4,032 $3,643 $3,281 $3,055 $2,845BACK COVER $4,515 $4,084 $3,622 $3,412 $3,176Please call for rates on supplied pieces.ADVERTISING DEADLINESissuespace / material reservationJanuary November 9February December 7March January 11April February 8May March 8June April 12issuespace / material reservationJuly May 10August June 7September July 12October August 9November September 6December October 11contactme!To learn more about oursister publicationscontact me at:p 610.775.0640f 610.775.7412RJones@BerksCountyLiving.comad specifications2-Page Spread...................17.5 X 102-Page Spread w/bleed ........18.5 X 11.375Full Page..........................8 X 10Full Page w/bleed.............9.5 X 11.3752/3 Vertical ...................4.875 X 102/3 w/bleed .................5.75 X 11.3751/2 Horizontal .............. 7.625 X 4.8751/2 Horizontal w/bleed ...........9.5 X 5.51/2 Vertical................... 4.875 X 7.51/3 Vertical.......................2.5 X 101/3 Square ..................4.875 X 4.8751/6 Vertical...................2.5 X 4.8751/6 Horizontal ................4.875 X 2.51/9 Vertical ...................2.5 X 3.1251/9 V1/9 V1/9 V2/31/3V1/2 V1/6 H1/2 H1/3 Square 1/6Vcomputer softwareOur staff utilizes Adobe Creative Suite 6, any ofthe following layout files are acceptable: AdobeInDesign (*.indd), Photoshop (*.psd, *.tif, *.jpg,*.eps), Illustrator (*.ai, *.eps, *.pdf) & Acrobat(*.pdf). We can also accept non-working filesof *.tif, *.jpg, *.eps & *.pdf format. Note thatchanges cannot be made to these files oncereceived. Non-working files must have all textconverted to outlines or all fonts embedded, andall images embedded, in addition to following allother specifications.Magazine Trim Size | 9 x 10.875Bleed Dimensions | 9.5 x 11.375All live matter must be 0.25” from trimBleeds should extend 0.25” on all sidesPROOFS MUST BE SUPPLIED WITH ALL ART.Publisher is not responsible for ads suppliedwithout proofs.GoggleWorks Center for the Arts | 201 Washington St. Suite 525 | Reading | 610.898.1928 Fax: 610.898.1933

REGION’S PREMIER LIFESTYLE MAGAZINE | OCTOBER 2012space reservationad material deadlines2013 ADCLOSING DATESNEED A REMINDER?If you want to be added to ourmonthly email blasts whichinclude what’s coming upin the editorial calendar andextra distribution opportunitiesplease contact me and you’llbe added to the list!contactme!Have a question aboutanything you read?Give me a call or send mean email! I’d be happy to help!p 610.775.0640f 610.775.7412RJones@BerksCountyLiving.comBERKS COUNTY LIVING | JULY 2012 | VOL. 13, ISSUE 7 | BERKSCOUNTYLIVING.COMISSUEJANUARYFEBRUARYMARCHAPRILMAYJUNEJULYAUGUSTSEPTEMBEROCTOBERNOVEMBERDECEMBERTHE REGION’S PREMIER LIFEST YLE MAGAZINE| JULY 2012HOST THE BARBECUEbestyour guests will shout"yee-haw!" in delightHOTSTUFFfeet, treatsand beatsA TOUCHOF SUMMERfashions &home interiorsnot so+THE REGION’S PREMIER LIFESTYLE MAGAZINE | SEPTEMBER 2012MELLOWYELLOWAdd a splash of sunshineto your home, wardrobe & moreour annualBUSINESSISSUEProfessionals who give backHow to be your own bossTie on the perfect suit complementBERKS COUNTY LIVING | OCTOBER 2012 | VOL. 13, ISSUE 10 | BERKSCOUNTYLIVING.COM5FUNFALL+must-dosGET READYTO GETINSPIRED!+SOLVE Amysteryat OverlookMansion Bed& BreakfastDEADLINENOVEMBER 9, 2012DECEMBER 7, 2012JANUARY 11, 2013FEBRUARY 8, 2013MARCH 8, 2013APRIL 12, 2013MAY 10, 2013JUNE 7, 2013JULY 12, 2013AUGUST 9, 2013SEPTEMBER 6, 2013OCTOBER 11, 2013AGE IS ONLY AnumberREDHOTTHE REGION’S PREMIER LIFESTYLE MAGAZINE | FEBRUARY 2012things we loveREADY,SET, GO!on a bus tripTRAVEL TIPSfrom the expertsFALLIN LOVEwith HautéChocolate Café+Already have your ad created?email your completed ad to:BCLArt@BerksCountyLiving.comGoggleWorks Center for the Arts | 201 Washington St. Suite 525 | Reading | 610.898.1928 Fax: 610.898.1933

DEMOGRAPHICPROFILEBERKSCOUNTYLIVING.COM BERKS COUNTY LIVING MARCH 2011 VOL.12, ISSUE 3THE REGION’S PREMIER LIFESTYLE MAGAZINEMARCH 20114LEGGEDFRIENDSrescued dogs,pets at work & more+LET THESUN SHINE INthe latest in windowtreatment optionsFASHIONABLEINTERIORShow fashion andfurniture connectREADERS OFLIVINGHousehold income over $75,000...................................................................................61%Household income over $100,000................................................................................35%Between the ages of 35 and 65......................................................................................78%Homeowners.................................................................................................................... 97%Three or more automobiles per household...............................................................40%Berks County Livingreaches the county’sintelligent, upscale and savvycitizens with engaging editorialcontent, compelling photography,and an unparalleled look and feel.Our readership includes longtimeBerks’ business leaders, thedecision makers of the day, and theup-and-coming entrepreneurs oftomorrow. As the only true upscalelifestyle magazine in its market,Berks County Living is poised todrive its quality readership directlyto your doorstep.contactme!Have a question aboutanything you read?Give me a call or send mean email! I’d be happy to help!p 610.775.0640f 610.775.7412RJones@BerksCountyLiving.comSPENDING TIMELIVINGRetain each issue of BCL for up to 6 months............................................................62%Pass BCL along to a friend or coworker ....................................................................76%Have specifically patronized a business after seeing an ad in BCL.....................59%OUT & ABOUTLIVINGRated reading as a favorite activity.............................................................................62%Rated shopping as a favorite activity..........................................................................38%Dine out at least 6 times per month............................................................................49%Spend time gardening....................................................................................................55%Enjoy fitness & exercise..................................................................................................41%Rated golf &/or tennis as a favorite activity...............................................................41%Have at least occasional involvement in political organizations,volunteer programs, and/or cultural activities.........................................................67%Spend at least a few minutes a day browsing the Internet...................................96%AT HOMELIVINGLandscaping......................................................................................................................61%Interior Decorating.........................................................................................................53%Other types of home improvement.............................................................................36%Source: IDP Survey of Berks County Living magazine subscribers.GoggleWorks Center for the Arts | 201 Washington St. Suite 525 | Reading | 610.898.1928 Fax: 610.898.1933

PARTNERSHIPS& PRESENCETHE REGION’S PREMIER LIFEST YLE MAGAZINE| JULY 2012BERKS COUNTY LIVING | JULY 2012 | VOL. 13, ISSUE 7 | BERKSCOUNTYLIVING.COMbestHOST THE BARBECUEyour guests will shout"yee-haw!" in delightHOTSTUFFfeet, treatsand beatsA TOUCHOF SUMMERpowerful partnershipsOnly Berks County Living reachesthe areas most distinguished“movers and shakers” throughexclusive partnerships with...+fashions &home interiorsPOWERFULCOMMUNITYPRESENCEBerks County Living has exclusive relationships, high-visibilitypresence and bonus distribution at the following events:Greater Reading Chamber Of Commerce& Industry Trade ShowsKutztown FestivalSoutheast Pennsylvania Home & Garden ShowWest Reading’s Art On The Avenue & Fall FestCentre Park Historic District eventsAntiques in the Oley ValleySenior ExpoFamily ExpoBreast Cancer Support Services Pink Power Night ConferenceSUBSCRIPTIONRELATIONSHIPSBerks County Living has a relationship with the followingorganizations offering half-price subscriptions to their membersBerks Arts CouncilGreater Reading Young ProfessionalsBerks Equine CouncilPLUSit reaches thousands throughindividual subscriptions,newsstand sales, and bonusplacement at physicians offices,upscale hair salons, and more.ADDITIONAL COMMUNITYRELATIONSHIPSCentre Park Historic DistrictGoggleworks Center For The ArtsKutztown University Performing Artists SeriesReading Symphony OrchestraGoggleWorks Center for the Arts | 201 Washington St. Suite 525 | Reading | 610.898.1928 Fax: 610.898.1933

WHERE TO BUYBERKS COUNTY LIVING | JANUARY 2012 | VOL. 13, ISSUE 1 | BERKSCOUNTYLIVING.COM4THE REGION’S PREMIER LIFESTYLE MAGAZINE | JANUARY 2012seasonsOF LOVEGETTINGPERSONALspecial touches foryour special dayMARVELOUSFASHIONSfor mothers of thebride & groomsubscribe todayVisit BerksCountyLiving.comor call 1.800.896.1392to start your subscription!contactme!plusOUT WITHTHE OLD:go clutter-freein 2012Have a question aboutanything you read?Give me a call or send mean email! I’d be happy to help!p 610.775.0640f 610.775.7412RJones@BerksCountyLiving.comthe largest quantity of issuescan be found each month atBARNES & NOBLEas well as:AbondanceCafé HarmonyCavini’s Cloud Nine CaféCourtyard by MarriottDosie DoughGoggleWorks Center for the Arts STOREHair on the AvenueHaute Chocolate CaféJunk to JazzMax Crema’s Espresso & Coffee BarMr. Food of KutztownReading Hospital Gift ShopTake Two BagelsWe also distributesome issues through magazine provider Kable News.Check out wheresmymagazine.com to findout where else you may find the current issue.Simply fill in your zip code and the name of themagazine, Berks County Living, and it will provide alisting of nearby locations.* subject to changeGoggleWorks Center for the Arts | 201 Washington St. Suite 525 | Reading | 610.898.1928 Fax: 610.898.1933

TESTIMONIALSWHY US?LOVE THEMAGAZINEAND KNOWTHAT IT CANBE GREATFOR A LOT OFBUSINESSES,INCLUDINGOURS.-Marie Smith,Anderson Insurance BrokersI HAVERECOMMENDEDADVERTISINGWITH BCL TOMANY OF MYFRIENDS(not competitors!)because of thesuccess that I havehad attracting thetype of client I seek.BCL is a householdname and that is whatevery business personwants to achieve.-Gloria Day,Pretty DirtyLadies, Inc.GardenDesign &MaintenanceBERKS COUNTYLIVINGIS A QUALITYPRODUCT.Each issue has a storythat everyone can relateto in Berks County.It truly promotes theheart of our amazingcommunity.-Jennifer Quick, Courtyard byMarriott Reading/WyomissingWE LOVE YOURMAGAZINE.It is a beautiful additionto the publishing world.your Art Director createswonderful ads. Plus, you areall so easy to work with andso nice.-Bev Moran, Columbia CottageTHE MAGAZINE HASBEEN AMAZING FOR US.The professional manner in which we are handled,coupled with a great product that is published,makes the advertising decision an easy one. Thankyou for the great service.- Dave and Debbie Meas, Hair On The AvenueI think yourads are theCLASSIESTin any publicationin Berks County.- Alan K. Geltman,Advanced Skin Care & Laser CenterADVERTISING INBERKS COUNTY LIVINGIS AN EXTREMELYCOST-EFFECTIVEWAY TO REACH THEAFFLUENT BERKS COUNTYCONSUMER.ALL OF OUR MEMBERSREAD IT!-Jerry Wojciechowski,Body Zone Sports & Wellness ComplexI think that this magazine reachesa very good demographic for mostbusinesses. The artwork and articlesare very well done. The staff is veryprofessional and efficient to work with.-Tom Wagner, Berks Eye Physicians & SurgeonsGoggleWorks Center for the Arts | 201 Washington St. Suite 525 | Reading | 610.898.1928 Fax: 610.898.1933

OTHERPUBLICATIONSLEHIGH VALLEY STYLEThis elegant lifestyle magazine featuresarticles that are of interest to residentsand visitors of the beautiful LehighValley. While keeping its readers upto-dateon local events, Lehigh ValleyStyle also profiles regional personalitiesand homes of distinction, localbusiness interests and opportunities,and features a convenient diningout guide.SUSQUEHANNA STYLEHarrisburg, Lancaster, and York’selegant upscale magazine deliveringmore than twice the newsstanddistribution of any other localmagazine. Each issue contains aregional events calendar, exclusiveguide to fine dining and beautifulphotography and writing on topicssuch as home and garden, hometowns,travel, and the people that define theregion’s culture and character.extend your coverageby advertising in oursister publicationsl e h i g h v a l l e y s t y l e . c o m l e h i g h v a l l e y s t y l e21staffpicksJuly 20 12 - volume 1 3, issue 7our favoritestep insidesophistikatep. 50july 2012SUSQUEHANNA STYLEwww.susquehannastyle.complaces, dishes,experiences,boutiques& moresusquehanna15celebratingYEARSMolinari'sAuthenticItalian Comesto South SideBethlehemMAR/APR 2012THE GOODEATS GUIDE TOLANCASTERPREPPING FOROUTDOOR LIVINGCOLORof theREVEALED! page 68YEARcontactme!Want your coverageextended?Give me a call or send mean email! I’d be happy to help!March/April 2012 — Volume 15, Issue 2COLORliving withADAMS | CUMBERLAND | DAUPHIN | LANCASTER | LEBANON | PERRY | YORKp 610.775.0640f 610.775.7412RJones@BerksCountyLiving.comGoggleWorks Center for the Arts | 201 Washington St. Suite 525 | Reading | 610.898.1928 Fax: 610.898.1933

GET THE FACTSTOP 11 FACTSABOUT MAGAZINESHere are theTop 11 FactsAbout MagazinesAccording toThe Power of Print.1234567891011Magazine readership has grown over the past five years.(Source: MRI)Average paid subscriptions reached nearly 300 million in2009.(Source: MPA estimates based on ABC first and second half 2009 data)4 out of 5 adults read magazines.(Source: MRI)Magazines deliver more ad impressions than TV or Web ina half-hour period.Magazine readership in the 18 to 34 segment is growing.(Source: MRI)Since Facebook was founded, magazines gained morethan one million young adult readers. (Source: MRI)The average reader spends 43 minutes reading each issue.(Source: MRI)Magazines are the No. 1 medium of engagement –across all dimensions measured. Simmons’ Multi-MediaEngagement Study found magazines continue to scoresignificantly higher than TV or the Internet in ad receptivityand all of the other engagement dimensions, including“trustworthy” and “inspirational.” (Source: Simmons Multi-MediaEngagement Study)Magazines and magazine ads garner the most attention:BIGresearch studies show that when consumers readmagazines they are much less likely to engage with othermedia or to take part in non-media activities comparedto the users of TV, radio or the Internet. (Source: BIGresearchSimultaneous Media Usage Study)Magazines outperform other media in driving positive shiftsin purchase consideration/intent. (Source: Dynamic Logic)Magazines rank No. 1 at influencing consumers to start asearch online – higher than newer media options. (Source:BIGresearch Simultaneous Media Usage Study)GoggleWorks Center for the Arts | 201 Washington St. Suite 525 | Reading | 610.898.1928 Fax: 610.898.1933

AdvertisingInsertion OrderAd Materials Should Be Sent To Our Corporate Office:3245 Freemansburg Ave. • Palmer, PA 18045-7118610-923-8000 • FAX: 610-923-0390 • BCLart@berkscountyliving.comAccount Executive:_____________________Date:________________________________Advertiser:_________________________________________ Contact Name:_____________________________________Address :___________________________________________________________________________________________City:________________________________State:_________Zip:______ Website: ________________________________Contact Phone:________________________ Fax:__________________ E-mail:_________________________________Billing/Agency Name:_______________________________ Contact Name:_____________________________________Address : __________________________________________________________________________________________City:_____________________________________________ State:________________________ Zip:_________________Contact Phone:________________________ E-mail:__________________________ Fax:_________________________Approval Contact:______________________ E-mail:__________________________ Fax:_________________________ISSUE YEAR SIZE FORMAT (Circle) BW / C COST (Gross) DISC. NETJanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecemberV H SqV H SqV H SqV H SqV H SqV H SqV H SqV H SqV H SqV H SqV H SqV H Sq Paid Premium PositionTotal Investment:$_____________________Special Notes:_________________________________________________________________________________________________________________________________________________________________________________________Accepted for Client/Agency :_________________________________________________ Date:______________________Print name here:_____________________________________________________________________________________GoggleWorks Center for the Arts • 201 Washington Street, Suite 525 • Reading, PA 19601-4040 • 610-898-1928 or 610-898-1929 • Fax: 610-898-1933

TERMS & CONDITIONSAll orders are invoiced at gross rate. Agency commissions should be applied to payments.Signature acknowledges acceptance of all terms and conditions on this contract.COMMISSIONSAll rates quoted are commissionable 15% to recognized agencies providing camera ready art or filmseparations. All mechanical and creative production is non-commissionable.CASH DISCOUNTA 5% cash discount may be applied to any order paid in full prior to the closing date for space reservations.PAYMENT TERMSAll accounts are due and payable on the date of publication. A 1.5% monthly service charge will beapplied on all balances due past 30 days. Payment in advance may be required for first- time advertisers.FREQUENCY DISCOUNTSTo calculate earned frequency discounts, number of issues or insertions may be used, whichever isgreater. Insertions must run within a 12 month period starting with the first issue in which the firstinsertion appears. The size of the ads cannot be reduced by more than 50% and hold frequencydiscounts. Unless a contract is signed beforehand, earned discounts will apply as earned and cannotbe made retroactive.CANCELLATION/LIABILITYInnovative Designs & Publishing reserves the right to reject any advertisement at anytime.Advertisers and advertising agencies assume full liability for all content of ads they place in thepublication including text, photography, representations and illustrations. No cancellations will beaccepted after the space closing dates printed on this contract. The publisher reserves the right tohold the advertiser/agency jointly and severally liable for such monies that are due and payable tothe publisher including attorney’s fees. All signed advertising agreements assume acceptance by theadvertiser of all terms and conditions specified on this contract. The advertiser is obligated to providead materials conforming to the specifications provided on this contract by the materials due date.In the event that materials arrive late or do not conform to these specifications, the advertiser is stillobligated for all costs of the space reserved. Contracts that are cancelled shall be subject to a shortrate cancellation penalty. Advertiser shall be liable for any difference between the frequency rate onthe original contract and the frequency rate earned through the time of cancellation.GoggleWorks Center for the Arts | 201 Washington St. Suite 525 | Reading | 610.898.1928 Fax: 610.898.1933

ELECTRONIC FILESPECIFICATIONSCOMPUTER SOFTWAREOur staff utilizes Adobe Creative Suite 6, any of the following layout files are acceptable: Adobe InDesign (*.indd),Photoshop (*.psd, *.tif, *.jpg, *.eps), Illustrator (*.ai, *.eps, *.pdf) & Acrobat (*.pdf). We can also accept non-working files of*.tif, *.jpg, *.eps & *.pdf format. Note that changes cannot be made to these files once received. Non-working files musthave all text converted to outlines or all fonts embedded, and all images embedded, in addition to following all otherspecifications.FILE SETUPSet document dimensions to the correct size of the ad. Do not center an 8” x 10” ad in an 8.5” x 11” document. If ad willbleed off edge, set document size to bleed dimensions. It is not necessary to include printer marks such as crop, bleedand registration marks or page information. Ask your Account Executive about two-page spreads, 2/3 page with bleedand 1/2 page horizontal with bleed.Full page with bleed . . . . . . . . . . 9.5” x 11.375”, trim: 9” x 10.875”, live area: 8.375” x 10.375”Full page . . . . . . . . . . . . . . . . . 8” x 10”2/3 page. . . . . . . . . . . . . . . . . . 4.875” x 10”1/2 page horizontal . . . . . . . . . . . 7.625” x 4.875”1/2 page vertical. . . . . . . . . . . . . 4.875” x 7.5”1/3 page square . . . . . . . . . . . . . 4.875” x 4.875”1/3 page vertical. . . . . . . . . . . . . 2.5” x 10”1/4 vertical*. . . . . . . . . . . . . . . . 3.875” x 4.875”1/6 page horizontal . . . . . . . . . . . 4.875” x 2.5”1/6 page vertical. . . . . . . . . . . . . 2.5” x 4.875”1/9 vertical(Marketplace) . . . . . . . 2.5” x 3.125”*Buying in Berks or Professional Profile section only.COLORAll colors appearing in your ad must be built from process colors CMYK. All spot color should be converted toprocess CMYK. Screened tone values which exceed 85% will print as a solid. Any dot under 5% may drop to white.We cannot guarantee legibility of four color text below 10 pts. or white reverse text below 6 pts. Advertisements areaccepted with the understanding that Innovative Designs and Publishing will make reasonable efforts to match colorspecifications. However, it does not guarantee color reproduction to be exact and will not rebate or adjust except wherereproduction clearly diminishes its utility or effectiveness. Color is not an exact science and can appear differentlyin other publications due to difference in printers, in-line issues and paper stock. To ensure color accuracy, you mayeither include a CERTIFIED color proof or order one for $75. We will not be responsible for color matching, unless aCERTIFIED color proof is included We accept the following CERTIFIED color proofs:1/3V2/31/3 SQ1/2 H1/6V1/9V1/9V1/9V1/2 V1/6 H1/4 V 1/4 V1/2 HAgfa Pressmatch Aqueous NegativeAgfa Pressmatch Dry NegativeDuPont: Digital WaterProofDuPont: WaterproofFuji Color Art System CR-T4 SWOPFuji Final ProofImation Matchprint NegativeImation Matchprint PositiveImation Digital HalftoneIris Pro SWOPKodak Approval Digital ColorPolaroid PolaProof Digital HalftoneIMAGES & ILLUSTRATIONSAll images must be CMYK or Grayscale. It is not recommended to include ICC profiles or embed any other color profiles.Images should have a resolution of at least 300 dpi at 100% of actual print size. Illustrations placed in layout files shouldbe process CMYK, with any spot color being converted to process CMYK. Illustrations must also have all text convertedto outlines.HOW TO SEND YOUR MATERIALSWe will accept the following media: CD, DVD, 100 & 250mb Zip Disk. Include two lasers printed at 100% size to ensurefile accuracy. If it is not possible to print lasers at 100%, please indicate percentage used when printing. Also includea list of the media’s contents. Ask your Account Executive for the correct address if you wish to email your materials.When emailing working files, first Package (InDesign) or Collect for Output (Quark XPress), and then packaged withDropStuff or WinZip. Non-working files can be sent without packaging. Please note in the email the file or files beingsent to ensure that all files have been successfully received. Media will not be returned after the issue is published. Ifyou would like materials returned, please include a self-addressed stamped envelope with proper postage.IF YOU HAVE FURTHER QUESTIONS OR CONCERNS, PLEASE CALL THE PRODUCTION DEPARTMENT610-923-8000, EXT. 8115.GoggleWorks Center for the Arts | 201 Washington St. Suite 525 | Reading | 610.898.1928 Fax: 610.898.1933