Unique Magazine August 2014
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Interview with<br />
Brad Burton<br />
About Brad Burton if you have never come across him before:<br />
The UK’s #1 MOTIVATIONAL SPEAKER. Brad is also the Dynamic MD of<br />
4Networking who run 5,000+ events each year. AUTHOR: 3 hit business<br />
books Get Off Your Arse, GEt Off Your Arse Too and Life.<br />
Business...Just Got Easier.<br />
Brad covered a number of topics and I will communicate them over to you<br />
in machine gun fashion :<br />
Steve: Why start your own business?<br />
Brad: Less Money...and More Stress is the<br />
Reality. But you have the freedom to pick up<br />
the kids from school and go to the duck pond<br />
when you want to which was massive to me.<br />
<strong>2014</strong> is a great time to start a business with<br />
opportunities at every corner but with the<br />
reality that it is incredibly tough out there but<br />
No Self Employed person is starving to death<br />
out there.<br />
S: How did you get through those early years<br />
in business ?<br />
B: I almost quit 4Networking several times, I<br />
was as close to quitting as you possibly can<br />
get like 99% but the only reason I didn’t was<br />
because I had No Plan B...I had to make<br />
4Networking work...<br />
I started 4Networking at the time to get<br />
appointments for my marketing business<br />
4Consultancy...if you are in business you<br />
need appointments too.<br />
Sometimes I think that having no money at<br />
the start kept me sharp and innovative as<br />
I had to get appointments or the mortgage<br />
wasn’t getting paid.<br />
S: Brad what tips would you give any new<br />
business starting out ?<br />
B: Bang...right 4 tips<br />
1) Ensure that you love the business you are<br />
in as when the going gets tough you need to<br />
have that passion<br />
2) The reality is It will take 4 times longer to<br />
make a success of your business than what<br />
is in your business plan, prepare for it and<br />
accept it<br />
3) Rely on yourself to make things happen,<br />
but surround yourself with good people who<br />
have skills that you don’t possess. But it is<br />
up to you to drive the business<br />
4) Spend 100% of your time being 100% on<br />
being yourself...heres an example:<br />
I was at a business show in my normal<br />
clothes..T shirt, Jeans and trainers and this<br />
business speaker guy told me that I would<br />
never get anywhere on the speakers circuit<br />
looking like how I do. Well...I don’t see this<br />
guy getting asked to Headline The Business<br />
Show in London and working with massive<br />
companies like JCB....I speak from the heart<br />
and stay true to who I am...worked out ok<br />
so far.<br />
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