Unique Magazine July 2014
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Tattoo or Taboo<br />
Tokyo Tattoo is a avant-garde tattoo studio at 13 The Courtyard off Montpellier<br />
Street in Cheltenham. Deano the owner chilled out with our very own Sarah<br />
Mckew @LadyMckew as they shared his vision for Tokyo Tattoo.<br />
SM: What’s your vision with TokyoTattoo?<br />
Tattoo or<br />
SM: What makes you different?<br />
Deano: I want to change the image of<br />
tattooing and create a brand. But, more<br />
importantly, give our clients confidence, with<br />
high standards and high quality hygiene.<br />
The position of the studio was important<br />
to us, with a top end studio, no expense<br />
spared. We are also the first tattoo studio<br />
that’s a limited company. We are a lifestyle<br />
brand with an avant-garde studio.<br />
SM: It’s obvious when you walk into<br />
TokyoTattoo that it is a bright, clean studio.<br />
Are you setting a trend with studios?<br />
Deano: No. We are setting the benchmark of<br />
how it should be, by setting high standards.<br />
It’s not a trend. Trends come and go. We<br />
pay attention to detail and maintain a very<br />
high standard of hygiene<br />
SM: What do you do to maintain the high<br />
standards?<br />
Deano: We only use organic ink. Some inks<br />
used around the world are poisonous we are<br />
trying to help the industry. We don’t want to<br />
be streamlined.<br />
Deano: I want our clients to walk into<br />
TokyoTattoo and be at ease. It’s clean, its<br />
pristine each station has an iPad docking<br />
station, so the guests can relax listen to the<br />
music they want to listen to, if they don’t like<br />
what’s playing at that point.<br />
We are updating the market and<br />
making tattooing luxurious, giving the<br />
customer what they want. We have a<br />
minimum of two guest artists a month, giving<br />
more choice and no waiting lists.<br />
SM: You have thought of everything, does<br />
this include the brands stocked in the studio?<br />
Deano: We have Brand Ambassadors; we<br />
are the first studio to do this. They have a<br />
large following so we help promote them and<br />
promote us. We have the bestselling Beard<br />
Oil, Apothecary 87 by fashion model Chris<br />
Millington, clothing from Prang Out and Pride<br />
Aftercare products which are the best in the<br />
world.<br />
Tattoo or Ta<br />
page 16<br />
uniquecheltenham.co.uk
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