Revista PDF - strategiimanageriale.ro

More documents

Recommendations

Info

Approaches regarding the maturity analysis of quality management systems as a result of implementing iso 9000 series ...................................77 Tiţa, Sava (Angheluţă) Cristina, Moisa Abordări privind analiza maturităţii sistemelor de management al calităţii ca rezultat al implementarii seriei de standardarde iso 9000 .....83 Tiţa, Sava (Angheluţă) Cristina, Moisa
SURVEY ON THE CONSUMPTION OF WINE IN SICILY: SOME RESULTS * Maurizio, Lanfranchi 1 Carlo, Giannetto 2 Abstract: The survey on consumption of wine was conducted in the period between April 20th and July 10th of 2011 on a sample of 200 consumers of Sicily. The recognition by the administration of the product was mainly conducted at some outlets, supermarkets, wine shops and bars, interviewing a sample of consumers directly with the "face to face" method. The purpose of the survey was conducted to understand the needs of wine consumers and the role played by the mark of quality in the choice of purchase, and finally the degree of appreciation and consumption of Sicilian wine. Key words: wine, consumption trends, Sicily JEL Code: M31 1. Methodology and research objectives The methodology followed to conduct the research project was quantitative and random. The random search refers to the identification of the prominent factors from which springs the buying behavior of consumers. The preliminary components of the research team have defined and developed the research hypotheses, they have identified the survey questions and constructed the questionnaire to be administered to the sample of consumers. The construction of the questionnaire has led to questions about the definition of the perceived quality, the habitual consumption, the price-quality ratio. The objective of the research was to understand the buying habits and preferences of wine consumers, with particular reference to that produced in Sicily. The research was conducted as a motivational survey through a methodology that refers to the survey by questionnaire. The survey on consumption of wine was conducted in the period between April 20th and July 10th of 2011 on a sample of 200 consumers of Sicily. The recognition by the administration of the product was mainly conducted at some outlets, supermarkets, wine shops and bars, interviewing a sample of consumers directly with the "face to face" method. The purpose of the survey was conducted to understand the needs of wine consumers and the role played by the mark of quality in the choice of purchase, and finally the degree of appreciation and consumption of Sicilian wine. The instrument used for data processing has been the construction of a double entry table and the estimated log-likelihood ratio test with the relevant p-value. The significance level for the whole statistical analysis was alfa = 0.05. The log-lik lihood-ratio test known in the statistical literature as test G was used to evaluate the association between two qualitative variables. The questionnaire was structured in three sections, the first tending to acquire information about the socio-demographic characteristics of consumers surveyed (age, sex, marital status, education level). The second section identifies the factors and the specific consumption of wine (wine type, frequency of consumption, purchasing places, places to eat). Finally, the third one was to obtain information about the perception of quality, price and preference for the consumption of Sicilian wine. * The paper is the result of a complete cooperation and it is, therefore, of responsibility of all authors. The material drawing up of the paragraphs 1, 3 and 5 are attributable to Maurizio Lanfranchi (mlanfranchi@unime.it); paragraphs 2 and 4 are attributable to Carlo Giannetto. 1 Prof. PhD. University of Messina, Italy- Faculty of Economics. 2 Researcher PhD. University of Messina, Italy- Faculty of Economics. 5
Page 1 and 2: STRATEGII MANAGERIALE MANAGERIAL ST
Page 3: CUPRINS Survey on the consumption o
Page 7 and 8: 18-29 years old, represents 67% of
Page 9 and 10: Figure 6 - How much would you be wi
Page 11 and 12: Figure 10 - Which factors are the m
Page 13 and 14: Figure 14 - Do you know the benefic
Page 15 and 16: STUDIU PRIVIND CONSUMUL DE VIN IN S
Page 17 and 18: Figura nr. 2. Repartizarea eşantio
Page 19 and 20: Figura nr. 6. Cât aţi plăti pent
Page 21 and 22: Figura nr. 10. Care sunt factorii c
Page 23 and 24: Figura nr. 14. Cunoaşteţi benefic
Page 25 and 26: HUMAN RESOURCES, SUSTAINABLE DEVELO
Page 27 and 28: The transition to the market econom
Page 29 and 30: In the context in which the questio
Page 31 and 32: RESURSELE UMANE, PION ÎN DEZVOLTAR
Page 33 and 34: 4. Analiza resurselor umane şi a p
Page 35 and 36: În condiţiile în care s-a pus pr
Page 37 and 38: DIGITAL MARKETING INFLUENCE ON THE
Page 39 and 40: 4. Analysis of the involvement of b
Page 41 and 42: An important role in this context i
Page 43 and 44: Bibliography: 1. Baciu, Florina (20
Page 45 and 46: calitativă, au fost consultate div
Page 47 and 48: puternice obţin poziţii de vârf
Page 49 and 50: De aceea, estimăm că procesul de
Page 51 and 52: CONSIDERATIONS REGARDING THE AUDIT
Page 53 and 54: The International Standard on Audit
Page 55 and 56:
he/she representing the key base fo
Page 57 and 58:
Auditul financiar - presupune orice
Page 59 and 60:
şi cantitativ, dacă acestea furni
Page 61 and 62:
the discovery of our country as a p
Page 63 and 64:
- civil calendar, with two periods
Page 65 and 66:
The “Florile Govorei” Celebrati
Page 67 and 68:
local products, traditional cuisine
Page 69 and 70:
SATUL TURISTIC VÂLCEAN - PROMOTOR
Page 71 and 72:
(turiştilor) potenţiali, care, pr
Page 73 and 74:
Tabelul nr. 1. Manifestări etnofol
Page 75 and 76:
Luncavăţul, Cernişoara etc.). Ac
Page 77 and 78:
APPROACHES REGARDING THE MATURITY A
Page 79 and 80:
defects from recurring and to disse
Page 81 and 82:
• the organization connects the i
Page 83 and 84:
ABORDARI PRIVIND ANALIZA MATURITATI
Page 85 and 86:
lecţiile învăţate la alte proie
Page 87 and 88:
Analiza şi evaluarea rezultatelor:
show all

Revista PDF - strategiimanageriale.ro

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?