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TM<br />
OutdOOr InsIght<br />
outdoorinsightmag.com<br />
Editor in Chief<br />
mark sullivan<br />
msullivan@formula4media.com<br />
646-319-7878<br />
Managing Editor<br />
lou dzierzak<br />
ldzierzak@formula4media.com<br />
612-618-2780<br />
Editor at Large<br />
cara Griffin<br />
Art Director<br />
Francis Klaess<br />
Associate Art Director<br />
mary mcGann<br />
Contributing Editors<br />
mike Kennedy<br />
nancy ruhling<br />
tim sitek<br />
bob seligman<br />
Publisher<br />
Jeff nott<br />
jnott@formula4media.com<br />
516-305-4711<br />
Advertising<br />
beth Gordon<br />
bgordon@formula4media.com<br />
949-293-1378<br />
Jeff Gruenhut<br />
jgruenhut@formula4media.com<br />
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troy leonard<br />
tleonard@formula4media.com<br />
352-624-1561<br />
sam selvaggio<br />
sselvaggio@formula4media.com<br />
212-398-5021<br />
Jess tendrick<br />
jtendrick@formula4media.com<br />
201-236-6324<br />
Production<br />
michael Jacobsen<br />
201-396-7005<br />
mjacobsen@formula4media.com<br />
Business Manager<br />
marianna rukhvarger<br />
516-305-4709<br />
mrukhvarger@formula4media.com<br />
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Formula4 Media, LLC. Publications<br />
sports insight<br />
outdoor insight<br />
Footwear insight<br />
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<strong>Outdoor</strong> Insight TM<br />
is a trademark of<br />
Formula4media, llc. ©2011<br />
All rights reserved. the opinions<br />
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contributors to <strong>Outdoor</strong> Insight<br />
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is not responsible for unsolicited<br />
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Articles appearing in <strong>Outdoor</strong> Insight<br />
may not be reproduced in whole or in<br />
part without the express permission<br />
of the publisher. <strong>Outdoor</strong> Insight<br />
is published four times each year:<br />
January, February, July and August.<br />
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outdoor insight, P.o. box 23-1318,<br />
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<strong>Outdoor</strong> Insight is a<br />
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04 <strong>Outdoor</strong> Eye<br />
VF Corp buys Timberland; Decker to cease distributing Simple Shoes.<br />
08 Pet Products<br />
Man’s best friend deserves technical – and fun – equipment, too.<br />
10 BackPack Trends<br />
Vendors know that one size doesn’t fit all, so they are filling the need at retail.<br />
14 Knives<br />
A Sharp Sale. Emotional connections to knives create long-term demand.<br />
16 Hosiery<br />
Socks do sell, but brand loyalty is being challenged by new players.<br />
18 Footwear<br />
The Trail Evolves. Minimalism pushes outdoor and running brands footwear design.<br />
24 Apparel<br />
Lifestyle Apparel. <strong>Outdoor</strong> clothes are now ready to wear seven days a week.<br />
28 Original <strong>Outdoor</strong> Brands<br />
Woolrich and Filson stay relevant after more than a century in business.<br />
30 Retail<br />
<strong>Outdoor</strong> Gear Exchange finds success by following a different path.<br />
34 Trend Insight<br />
Stand-up paddleboarding is becoming a cool category for outdoor specialty.<br />
July 2011<br />
“The folding<br />
knife market<br />
will always be<br />
evolving and<br />
changing.<br />
The customer<br />
will always<br />
be asking<br />
what’s new.”<br />
Bill Raczkowski<br />
Fiskars <strong>Outdoor</strong><br />
Americas, Gerber<br />
July 2011 • outdoor insight • 3
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