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outdoor eye<br />
The<br />
Simple<br />
brand was<br />
launched<br />
in 1991<br />
Deckers To Cease Simple, Emphasize Sanuk<br />
Deckers <strong>Outdoor</strong> says it has made the strategic decision to cease distribution of its<br />
Simple Shoes brand. In a statement, Angel Martinez, president, CEO and chair of the<br />
Board of Directors, commented: “Simple Shoes was the first brand to prove it’s<br />
possible to make eco-conscious footwear, and we’re proud to have accomplished<br />
all that we have. Given that there is some degree of overlap between Simple and Sanuk<br />
consumers, and Sanuk’s positive outlook and global appeal, we make this difficult decision<br />
knowing it is in the best interests of the brands, the company and its shareholders.” The<br />
move will take effect December 31, 2011. l<br />
Princeton<br />
Tec products<br />
are made in<br />
the USA<br />
Princeton Tec Introduces Customization Program<br />
Product customization that caters to consumers’ desire for unique and personalized<br />
products has achieved a certain status in the sewn goods world. Manufacturers such<br />
as Nike, Vans, Keds, Timbuk2 and Rickshaw have successfully tapped into consumer<br />
demand for originality. Meanwhile, the customization trend has largely remained<br />
unexplored for more technical hard goods.<br />
Princeton Tec has introduced The Spectrum, a consumer-direct customization<br />
platform providing hundreds of design options for their Fuel and Remix headlamps.<br />
The first program of its kind in the outdoor lighting industry, Princeton Tec’s new<br />
customization platform will give consumers creative control to self-select and<br />
design their headlamps by mixing and matching from ten body colors, four<br />
button colors and two strap options — providing hundreds of options.<br />
Once configured, the headlamps will be assembled in Princeton Tec’s domestic<br />
production facility. There are no minimum quantities required so consumers can order<br />
a single customized headlamp to fit their specific needs and applications.<br />
The consumer customization site is planned to go live September 1, 2011 with beta<br />
testing starting in June and continuing throughout the summer. l<br />
textile report<br />
GE Wins<br />
Contract WIth<br />
Italian Military<br />
Manufacturers<br />
GE Energy has won<br />
a contract to supply<br />
PTFE membrane to<br />
Italian military garment<br />
manufacturers.<br />
GE’s waterproof/<br />
breathable membrane,<br />
known as eVent<br />
protective membrane,<br />
has been selected by<br />
Lovers Srl and Tessitura<br />
Majocchi Srl as the<br />
preferred waterproof/<br />
breathable supplier for<br />
the Italian Army.<br />
Lovers has been<br />
awarded the contract<br />
to supply waterproof/<br />
breathable camouflage<br />
jackets and pants,<br />
and a windproof vest<br />
to the Italian Army<br />
for the fourth year in<br />
a row. The company<br />
has supplied 210,000<br />
sets to the army and<br />
will deliver 57,600 sets<br />
as part of the latest<br />
contract. Majocchi has<br />
been selected as the<br />
lamination provider as<br />
part of the contract.<br />
GE will supply PTFE<br />
membrane to Majocchi.<br />
Together, the group of<br />
companies will work<br />
to produce one of<br />
the most waterproof/<br />
breathable outfits a<br />
soldier can wear.<br />
“We’re pleased to<br />
use our expertise to<br />
create dependable,<br />
protective garments<br />
for the Italian Army<br />
supporting Lovers and<br />
Majocchi,” said Glenn<br />
Crowther, product line<br />
leader for performance<br />
fabrics at GE.<br />
GE also supplies<br />
PTFE membrane to<br />
companies supplying<br />
the United States<br />
military and the<br />
People’s Republic of<br />
Korea military.<br />
PrimaLoft<br />
Reinforces<br />
European<br />
Sales Network<br />
PrimaLoft has hired<br />
Bartosz Lassak as<br />
sales agent for the<br />
Eastern European<br />
market. Lassak will<br />
head up sales and<br />
marketing, managing<br />
all represented<br />
PrimaLoft brands,<br />
as well as dealers<br />
in Eastern Europe<br />
and Russia.<br />
Lassak served as a<br />
sales representative<br />
for W.L. Gore in<br />
Eastern Europe since<br />
2001. In June 2002,<br />
Lassak founded<br />
his own successful<br />
sales and marketing<br />
agency, representing<br />
Nokia and a number<br />
of other notable<br />
brands and clients.<br />
Hyosung<br />
Introduces<br />
Key Directions<br />
for 2013<br />
Hyosung, one of<br />
the world’s largest<br />
producers of nylon,<br />
polyester, and<br />
spandex fibers, will<br />
co-exhibit with mill<br />
partners such as<br />
Samsung trading,<br />
Mikwang, Pucheon,<br />
Paka and Ifits to<br />
feature trend right,<br />
performance fabrics<br />
for backpacks,<br />
outerwear, and<br />
active apparel. The<br />
key directions going<br />
forward for Spring<br />
2013, are endurance,<br />
fast track, unity and<br />
motion. Hyosung<br />
also will introduce<br />
Mipan AquaX for<br />
cool touch, moisture<br />
management, and UV<br />
protection and wind/<br />
water resistance in<br />
wovens. l<br />
6 • outdoor insight • July 2011 outdoorinsightmag.com
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