JOB DESCRIPTION - MTA

• Prepare and coordinate production of articles for
MTA journal, MTA newsletter, website and other
publications as required.
• Prepare and coordinate key MTA publications
including (but not limited to) Annual report,
challenges brochure.
• Develop and write speeches for Executive Director
and President as required.
• Write and distribute monthly email newsletter for
MTA members.
Responsibility (2) Marketing Communications
Purpose of Activity To ensure the MTA is reaching its target audience
effectively.
Example • Assist in development and implementation of
marketing strategies.
• Identify internal and external target audiences for
promotional material.
• Support Communications Manager with the
management of marketing collateral and
refreshment program.
• Design (through Adobe Suite and in particular
InDesign), develop and project manage marketing
and promotional material creation.
• Support all MTA teams (including Business
Development Managers, Industrial Relations Team
and the Training and Employment Centre) with
the creation of marketing materials.
• Develop relationships with members/host
employers.
• Coordinate the implementation of advertising
programs for the MTA and MTA Training and
Employment Centre.
30%
Responsibility (3) Media Relations
Purpose of Activity To ensure the MTA gains positive media coverage, and
avails of appropriate publicity opportunities.
Example • Produce well researched media releases.
• Respond to media requests in a timely fashion in
collaboration with the Communications Manager.
• Conduct daily media monitoring and produce
monthly media exposure report on the MTA.
• Develop and maintain sound working relationships
30%
2