JOB DESCRIPTION - MTA

JOB DESCRIPTION
Position Details
Position Title
Communications Coordinator
`Location
Reports To
(Position Title)
Financial Accountability
(Expense Budget and/or revenue)
Management Responsibility
(No of employees
managed/supervised)
MTA, 81 Greenhill Rd
Wayville
Communications Manager
N/A
N/A
Position Responsibilities
Purpose of the Position To promote, enhance and protect the MTA brand by developing,
implementing and supporting appropriate external and internal
marketing and communication activities.
In order of importance, list the key responsibilities/activities of the position. Each responsibility
should be weighted according to the amount of time/effort spent on it during a normal year.
The total weighting will be 100%.
Responsibility (1) External/Internal Communications
Purpose of Activity To ensure appropriate communications are used both
internally and externally ensuring that the MTA brand
value is maximised at all times.
Example • Support the implementation of communication
activities and projects arising from strategic and
business plans.
• Management of MTA’s website (content
management) and social media accounts as well
monthly reporting.
• Update the MTA’s Intranet as required.
• Coordinate appropriate supportive materials for
online actives including videos and other
dynamic/innovated applications.
30%
20/02/2012

• Prepare and coordinate production of articles for
MTA journal, MTA newsletter, website and other
publications as required.
• Prepare and coordinate key MTA publications
including (but not limited to) Annual report,
challenges brochure.
• Develop and write speeches for Executive Director
and President as required.
• Write and distribute monthly email newsletter for
MTA members.
Responsibility (2) Marketing Communications
Purpose of Activity To ensure the MTA is reaching its target audience
effectively.
Example • Assist in development and implementation of
marketing strategies.
• Identify internal and external target audiences for
promotional material.
• Support Communications Manager with the
management of marketing collateral and
refreshment program.
• Design (through Adobe Suite and in particular
InDesign), develop and project manage marketing
and promotional material creation.
• Support all MTA teams (including Business
Development Managers, Industrial Relations Team
and the Training and Employment Centre) with
the creation of marketing materials.
• Develop relationships with members/host
employers.
• Coordinate the implementation of advertising
programs for the MTA and MTA Training and
Employment Centre.
30%
Responsibility (3) Media Relations
Purpose of Activity To ensure the MTA gains positive media coverage, and
avails of appropriate publicity opportunities.
Example • Produce well researched media releases.
• Respond to media requests in a timely fashion in
collaboration with the Communications Manager.
• Conduct daily media monitoring and produce
monthly media exposure report on the MTA.
• Develop and maintain sound working relationships
30%
2

Responsibility (4) Event Management
with key media and editors.
• Develop and maintain current media contact list.
Purpose of Activity To ensure the successful coordination of key MTA
events.
Example • Work with the Communications Manager and
Administration teams to develop and implement
the event management plan for events (as
required).
• Act as the central liaison for MTA events ensuring
all elements are prepared within the event
management plan.
• Develop appropriate supportive materials for
events including, but not limited to Power Point
presentation, information packs, awards, prizes.
• Act as main event coordinator at events (as
required).
10%
Total Weighting 100%
3

Compliance Responsibilities
It is the responsibility of both the manager and incumbent(s) of the role to ensure that the
following compliance requirements are met:
• Relevant laws and regulations including OH&S and EEO
• Industry codes.
Knowledge, Skill and Experience Requirements
Knowledge
• HSC
• Degree/Diploma
• Post-Graduate
Qualifications
• Trade Certificate
• Industry Specific
Qualifications
Skills
• Interpersonal Skills eg.
Communication,
Negotiation, Problem
Solving, Analytical,
Customer Service, Team
work.
Computer Software
• Eg. Microsoft suite,
Project, Finance.
Technical Skills
• Licences
Experience
• Industry and/or field
experience.
Essential
Marketing/Communications
or related Degree
Essential
Excellent communication,
written and verbal, analytical,
attention to detail, negotiation
and relationship building.
Essential
Intermediate to advanced
Word, Excel, PowerPoint and
E-mail.
Web content management and
social media management
skills.
Adobe InDesign.
Essential
Drivers Licence
Essential
Demonstrated experience in
implementing communication
strategies (internal and
external)
Preferred
Preferred
Event management
Preferred
Adobe Creative Suite
Google Analytics,
e-marketing and third
party open sourced
applications.
Preferred
Preferred
3

Frequent Contacts
Internal Contacts
Includes organizational managers
and employees.
External Contacts
Includes customers, members,
suppliers, Government bodies,
industry groups, competitors
All MTA Managers and Employees.
MTA Board
Members
Host Employers
Government Departments
Industry Groups
Media Outlets (print/electronic)
Advertising Agencies
Managerial/Leadership Functions
Relevant management
functions performed including:
• Performance and Career
Planning
• Salary Review
• Business Planning
• Budgeting
N/A
5