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Speech pdf - Shippax
Speech pdf - Shippax
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WILLIAM GIBBONS<br />
DIRECTOR of the PSA<br />
Are we fit and and sexy as passenger<br />
ferry operators?
Sexy – Sexually attractive or stimulating,<br />
Sexually aroused.<br />
Definition from the Concise Oxford Dictionary.
PSA Ferry Members<br />
• Brittany Ferries<br />
• Caledonian MacBrayne Ferries<br />
• Condor Ferries<br />
• DFDS Seaways<br />
• Grandi Navi Velochi<br />
• Irish Ferries<br />
• LD Transmanche Ferries<br />
• Norfolkline Dover - Dunkerque<br />
• Norfolkline<br />
• Northlink Ferries<br />
• P&O Ferries<br />
• Red Funnel Group<br />
• Seafrance<br />
• Stena Line<br />
• Stena Line VB<br />
• The Isle Of Man Steam<br />
Packet Co.<br />
• Wightlink
Ferry Passenger Increases<br />
• Second consecutive annual increase<br />
• Almost 43 million passengers took ferry<br />
journeys in 2007<br />
• 419,000 passenger increase from 2006<br />
to 2007
Ferries & The Environment<br />
• Environment an increasingly „sexy‟ media<br />
topic<br />
• Ferry CO2 emissions = 0.12 kg per<br />
passenger km<br />
• CO2 emissions measures up favourably with<br />
shorthaul airlines<br />
• Ferries are a more environmentally friendly
SailandDrive Campaign<br />
• Dedicated campaign enhancing the<br />
image of ferry travel<br />
• Media tool used to generate media<br />
interest in ferry travel<br />
•Operator information more<br />
accessible and page ready
SailandDrive Campaign<br />
• Monthly website hits since re-launch in May 2007<br />
499,095 hits to date<br />
Average hits per day 1822<br />
June 2007 – 37,776<br />
July 2007 – 70,983<br />
August 2007 – 82, 399<br />
September 2007 – 60,491<br />
October 2007 – 54,830<br />
November 2007 – 52,380<br />
December 2007 – 34,162<br />
January 2008 – 59,75<br />
February 2008 – 46,320
Media Feedback<br />
• What do journalists think of ferry travel ?<br />
“ Ferry Travel is boring. We have not has anything to write<br />
about since duty free went in 1999!”
Media Feedback<br />
“there‟s no question that ferry travel has improved beyond<br />
recognition in recent decades. Ferry operators do now have<br />
some sexy facilities like club lounges, lagan‟s brassiere, etc.<br />
But I still think it is an uphill struggle to convince customers<br />
that it is anything more than a mode of transport. However,<br />
it may well be seen as increasingly sexy in the future as<br />
people are tired of airport queues, lost baggage and the<br />
threat of terrorism, and there are increasing concerns about<br />
the environmental impact of flying.”<br />
Jeremy Skidmore, Journalist
Media Coverage Highlights<br />
January – February 2008<br />
3,371,943 reach (excluding online)<br />
January – December 2007<br />
18,283,067 reach (excluding online)<br />
05-06 Campaign<br />
13,660,000 reach (excluding online)
Media Coverage Highlights
Media Coverage Highlights
Media Coverage Highlights
Media Coverage Highlights
Media Coverage Highlights
Media Coverage Highlights
Media Coverage Highlights
Media Coverage Highlights
The Future: 2008<br />
PSA 50 th Anniversary<br />
•Commemorative Book<br />
• Annual Dinner on Ventura<br />
• ACE 2008 Cruise Convention<br />
• PSA Cruise Stats Launch<br />
• National Maritime Museum Event<br />
•PSA AGM
Brittany Ferries<br />
Newbuilds for the UK Market<br />
Armorique – Delivered October 2008<br />
Stena Line<br />
2 newbuilds for Netherlands Route – Delivery in 2010
Newbuilds for the UK Market<br />
LD Ferries<br />
Norman Voyager on Le Havre route – Delivery November 2008<br />
P&O Ferries<br />
Actively Planning 2 newbuilds for Dover – Calais<br />
Wightlink<br />
Wight Sky, Light & Sun – Delivery in May & November 2008
Ferry of the Future
Key Conclusion<br />
1. Air chaos is helping ferry travel<br />
2. Media in the UK is obsessed with aviation<br />
3. Rail is seen as a shorthaul alternative to air<br />
4. LUGGAGE is our best weapon!!!
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