victoria’s secret
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Table of Content<br />
Comapny Summary<br />
Identity Matrix<br />
Distribution<br />
Marketing Activities<br />
Market Analysis<br />
PESTEL Analysis<br />
Market Size<br />
Competitor Analysis<br />
Target Customer<br />
Demographic<br />
Lifestyle/Psychographic<br />
Behavior Information<br />
Store Location, Design, Product<br />
Trading Area Analysis<br />
Design of the actual space<br />
Assortment Plan<br />
Communication and Promotion<br />
Marketing calendar<br />
Omni-channel Strategy<br />
Financial Plan<br />
Key Performance Indicators<br />
Sales Forecast<br />
Income Statement<br />
IT’S<br />
SHOWTIME<br />
VICTORIA’S SECRET
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