victoria’s secret

La Perla: A luxury Italian women’s clothing
company specializing in lingerie. La Perla was
founded in 1954 in Bologna, Italy by corset-maker
Ada Masotti. The company began manufacturing
swimwear in 1971 and in 1993, it expanded into
perfume. The Spring/Summer 2013 campaign
featured models Cara Delevingne, Liu Wen and
Malgosia Bela, to represent the many facets of a
woman’s world.
Embry-Form: The Embry Group, which established
a strong presence in China quickly became a
well-known a dn reputable brand by producing
lingerie especially designed for Asian women.
Founded in Hong Kong by Cheng Man Tai in
1970s, the Group quickly expanded by relocating
its production facilities in Shenzhen in 1987.
Calvin Klein Underwear: Founded by the fashion
designer Calvin Klein, the highly successful line
of boxer shorts for women and men’s underwear
collection changed the American market of
underwear and made stunning growth through
the early eighties.
Triumph: Triumph International is a multinational familyowned
underwear and lingerie manufacturer founded in 1886
in Heubach, Germany. It expanded into the United Kingdom,
Japan, Australia, the Philippines and others in the 1960s and
1970s. Many Chinese consumers make the mistake in thinking
that Triumph is a Chinese brand due to its long presence in
China.
Aimer: Founded in 1993 in China, Aimer has ever sicne been
dedicatedly supplying high-quality lingerie to urban women.
It founded its “Aimer Human Engineering Research Center”
with the Beijing Institute of Fashion Technology. The
research center has developed a database with data on more
than one million oriental women’s body shapes, and has
therefore assisted Aimer in developing lingerie tailored to
oriental women.
Aerie: Launched by American Eagle as the lingerie sub-brand,
Aerie targets the American 15-21 years old female demographic
segment. In addition to lingerie such as a wide variety of bras
and other undergarments, the aerie line also sells dormwear,
active apparel, loungewear, accessories and sleepwear.