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victoria’s secret

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Victoria’s Secret is the leading specialty retailer of<br />

women’s intimate apparel and other apparel with<br />

fashion-inspired collections, prestige fragrances<br />

and cosmetics, celebrated supermodels and a<br />

world-famous runway show. Leading the brand is<br />

president and CEO Sharen Jester Turney.<br />

Company<br />

Summary<br />

The mission statement for the Victoria’s Secret<br />

retail chain is the same as its parent company,<br />

Limited Brands, and as “captivating” as the<br />

merchandise mix in the Victoria’s Secret stores<br />

and catalog. The Limited mission statement is...<br />

“Limited Brands is committed to building a family<br />

of the world’s best fashion brands offering<br />

captivating customer experiences that drive longterm<br />

loyalty and deliver sustained growth for<br />

our shareholders.”

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