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THE MAKING OF HERBALIFE24 ® THE TRAILBLAZER JOHN HEISS REVEALS HIS VISION FOR HERBALIFE24 TM JOHN HEISS DIRECTOR OF SPORTS AND FITNESS, WORLDWIDE PRODUCT MARKETING, HERBALIFE 28 / MOMENTUM
Intense focus, attention to detail and the willingness to put in the hard work – these are the traits that define great athletes, and not surprisingly, they are the same traits that John Heiss, Director of Sports and Fitness, Worldwide Product Marketing at Herbalife, and his team used to create Herbalife24®, a customizable sports nutrition line to help athletes train, perform and recover like never before. With a Ph.D. in biochemistry from the University of California, Los Angeles,* and a lifelong love of sports that includes cross country running, competitive downhill skiing and competitive cycling, Heiss has firsthand experience about the kind of nutrition that athletes need to perform at their best. And he wasn’t seeing other products meet those needs while also providing the trust that comes from quality ingredients, diligent testing and proven results. SURPASSING INDUSTRY STANDARDS By the time Heiss became part of Herbalife, he had already been ruminating for years about nutrition products that would be ideal for athletes. So now that he had access to state-ofthe-art facilities and brilliant technical scientists, he and his team set out to develop a line of comprehensive sports nutrition products that would surpass industry standards. The result was the launch of Herbalife24® in 2011. “We spent about nine months of just planning and research at Herbalife to develop the line,” Heiss says. Because of the company’s many sports sponsorships, Heiss and his team had access to feedback from top athletes throughout the world. “We spent a lot of time traveling internationally, meeting with a lot of our teams and athletes,” he says, mentioning soccer clubs like FC Barcelona from Spain, FC Spartak from Russia and Maccabi Haifa from Israel. More recently, they’ve collaborated with international soccer superstar Cristiano Ronaldo on a new isotonic drink. “Ronaldo felt he didn’t have great nutrition for a really hard practice session MOMENTUM / 29
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